WISCONSIN CRANBERRY BOARD INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1984

Legal Domicile

Principal Officer

AMY GEBHARDT

Phone

7154232070

Tax Period

2024-09-01 to 2025-08-31

WISCONSIN CRANBERRY BOARD INC, founded in 1984, is a small nonprofit that reported $623K in total revenue in fiscal year 2024. Revenue grew 13% year-over-year, indicating healthy expansion.

Mission

MANAGING WISCONSIN CRANBERRY MARKET, RESEARCH, DEVELOPMENT AND EDUCATION

Program Service Accomplishments

Program 1

MARKETING, RESEARCH AND EDUCATION. ON DECEMBER 1 OF EACH YEAR, THE BOARD SHALL MAKE WRITTEN REQUESTS FOR RESEARCH PROPOSALS TO BE SUBMITTED BY RESEARCHERS NATIONWIDE. THE REQUEST FOR PROPOSALS SHALL REQUIRE THAT PROPOSALS BE SUBMITTED TO THE BOARD BY MARCH 1 OF EACH YEAR. AT THE ANNUAL MEETING OF THE WISCONSIN STATE CRANBERRY GROWERS ASSOCIATION, INC. HELD EACH JANUARY, THE BOARD SHALL CALL FOR OTHER PROPOSALS AND FOR SUGGESTIONS FOR RESEARCH FROM GROWERS. THE MARKETING BOARD SHALL MEET TO ACT ON RESEARCH PROPOSALS BY APRIL OF EACH YEAR. ANNUAL REPORTS SHALL BE REQUIRED FOR ALL PROJECTS. THE BOARD SHALL REQUIRE A REPORT OF THE RESULTS OR PROGRESS OF ANY PROJECT FUNDED BY MARCH 1 OF EACH YEAR. PROGRESS REPORTS SHALL BE REQUIRED OF ANY RESEARCH NOT COMPLETED OR FOR WHICH RESULTS ARE PRELIMINARY OR NOT KNOWN AT THAT TIME.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $620,466

Investment Income $2,753

Other Revenue $0

TOTAL REVENUE $623,219

Expense Breakdown

Grants Paid $577,138

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $49,939

TOTAL EXPENSES $627,077

Year-over-Year Comparison

	2024	2023	Change
Revenue	$623,219	$550,473	+0.1%
Expenses	$627,077	$552,571	+0.1%
Net Income	$-3,858	$-2,098	+0.8%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$180,687

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JOHN MOSS	PRESIDENT	1.00	Officer Director	$0	$0	$0
AMY GEBHARDT	TREASURER	1.00	Officer Director	$0	$0	$0
DAVID BARTLING	DIRECTOR	0.50	Director	$0	$0	$0
AMBER BRISTOW	DIRECTOR	0.50	Director	$0	$0	$0
MIKE GNEWIKOW	DIRECTOR	0.50	Director	$0	$0	$0
NICOLE HANSEN	DIRECTOR	0.50	Director	$0	$0	$0
GRANT HOLLEY	EXECUTIVE DIRECTOR	4.00	Officer	$0	$1,077	$88,231
TOM LOCHNER	EXECUTIVE DIRECTOR	4.00	Officer	$0	$1,820	$92,456
ROCHELLE HOFFMAN	SECRETARY	0.50	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$623,219	$627,077	$78,721	$-3,858
2024	$550,473	$552,571	$72,049	$-2,098
2023	$476,396	$479,748	$298,498	$-3,352
2022	$400,712	$373,907	$201,094	$26,805
2021	$457,725	$448,525	$48,961	$9,200
2020	$424,767	$435,584	$155,923	$-10,817
2019	$531,095	$564,948	$276,220	$-33,853
2018	$528,554	$526,419	$315,026	$2,135