THE PRAIRIE ENTHUSIASTs INC

EIN: 391601574 501(c)(3)

VIROQUA, WI

Total Revenue
$2,598,770
Total Expenses
$1,570,246
Total Assets
$15,947,784
Net Assets
$15,782,121
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Financial Trends

Organization Details

Formation Year
1987
Legal Domicile
WI
Principal Officer
JIM ROGALA
Phone
6086381873
Tax Period
2024-04-01 to 2025-03-31

THE PRAIRIE ENTHUSIASTs INC, founded in 1987, is a community nonprofit that reported $2.6M in total revenue in fiscal year 2024. Revenue surged 455% from the prior year, signaling strong growth momentum. The organization ran a surplus of $1.0M, a strong 40% operating margin.

Mission

WE SEEK TO ENSURE THE PERPETUATION AND RECOVERY OF PRAIRIE, OAK SAVANNA, AND OTHER ASSOCIATED ECOSYSTEMS OF THE UPPER MIDWEST THROUGH PROTECTION, MANAGEMENT, RESTORATION, AND EDUCATION. IN DOING SO, WE STRIVE TO WORK OPENLY AND COOPERATIVELY WITH PRIVATE LANDOWNERS AND OTHER PRIVATE AND PUBLIC CONSERVATION GROUPS.

Program Service Accomplishments

Program 1
Expenses: $613,935 Revenue: $32,752

LAND MANAGEMENT AND STEWARDSHIP ACTIVITES IN 2025 INCLUDED: PRESCRIBED BURNING CLEARING AGGRESSIVE BRUSH AND TREES, REMOVING NONNATIVE FORBS, DISPERSING NATIVE PLANT SEEDS FOR PRAIRIE RECONSTRUCTION...

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LAND MANAGEMENT AND STEWARDSHIP ACTIVITES IN 2025 INCLUDED: PRESCRIBED BURNING CLEARING AGGRESSIVE BRUSH AND TREES, REMOVING NONNATIVE FORBS, DISPERSING NATIVE PLANT SEEDS FOR PRAIRIE RECONSTRUCTION AND RESTORATION. MUCH OF THIS WORK IS PERFORMED BY VOLUNTEERS THROUGHOUT THE ORGANIZATION'S 12 REGIONAL CHAPTERS. THOSE CHAPTERS PROTECT AND STEWARD ECOSYSTEMS WITHIN WISCONSIN, ILLINOIS AND MINNESOTA.

Program 2
Expenses: $263,041 Revenue: $44,769

EDUCATION AND OUTREACH ACTIVITES INCLUDE: PRESCRIBED BURN TRAINING DISTRIBUTING A PUBLICATION CALLED THE PRAIRIE PROMOTER HOSTING AN ANNUAL CONFERENCE WITH VARIOUS LEARNING SESSIONS CONDUCTING FIELD...

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EDUCATION AND OUTREACH ACTIVITES INCLUDE: PRESCRIBED BURN TRAINING DISTRIBUTING A PUBLICATION CALLED THE PRAIRIE PROMOTER HOSTING AN ANNUAL CONFERENCE WITH VARIOUS LEARNING SESSIONS CONDUCTING FIELD TOURS OF LOCAL PRAIRIES AND SAVANNAS A STAFF ECOLOGIST WHO PERFORMS LANDOWNER VISITS AND PROVIDES MANAGEMENT ADVICE AND OFFERING WORKSHOPS LIKE PLANT AND BUTTERFLY IDENTIFICATION.

Program 3
Expenses: $132,886

THE PRAIRIE ENTHUSIASTS FOCUS ON PROTECTION OF RARE, FIRE-DEPENDENT ECOSYSTEMS OF THE UPPER MIDWEST. PROTECTION IS ACHIEVED WITH THE COLLABORATION OF LANDOWNERS THROUGH LAND DONATIONS, PURCHASES, AND...

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THE PRAIRIE ENTHUSIASTS FOCUS ON PROTECTION OF RARE, FIRE-DEPENDENT ECOSYSTEMS OF THE UPPER MIDWEST. PROTECTION IS ACHIEVED WITH THE COLLABORATION OF LANDOWNERS THROUGH LAND DONATIONS, PURCHASES, AND EASEMENTS ENTRUSTED TO THE PRAIRIE ENTHUSIASTS. IN 2025, THE PRAIRIE ENTHUSIASTS COMPLETED THE PURCHASE OF TWO PARCELS OF LAND THAT IS NOW PROTECTED IN PERPETUITY.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,321,369
Program Service Revenue $141,276
Investment Income $82,101
Other Revenue $54,024
TOTAL REVENUE $2,598,770

Expense Breakdown

Grants Paid $0
Salaries & Benefits $848,144
Fundraising Expenses $197,992
Program Expenses $1,009,862
Other Expenses $722,102
TOTAL EXPENSES $1,570,246

Year-over-Year Comparison

2024 2023 Change
Revenue $2,598,770 $468,006 +4.6%
Expenses $1,570,246 $331,738 +3.7%
Net Income $1,028,524 $136,268 +6.5%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
16
Independent Members
16
Employees
26
Volunteers
1500

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$91,446
Total Directors
19
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
DEBRA BEHRENS Executive Dir. 40.00
Officer
$91,446 $0 $91,446
JIM ROGALA President 2.00
Officer Director
$0 $0 $0
JERRY NEWMAN Treasurer 1.00
Officer Director
$0 $0 $0
ALICE MIRK Vice President 1.00
Officer Director
$0 $0 $0
HARVEY HALVORSEN Secretary 1.00
Officer Director
$0 $0 $0
JESSICA BIZUB-END 31725 Director 1.00
Director
$0 $0 $0
GARY ELDRED Director 1.00
Director
$0 $0 $0
MATT DETLAFF Director 1.00
Director
$0 $0 $0
RICHARD HENDERSON Director 1.00
Director
$0 $0 $0
EVANNE HUNT-END 103124 Director 1.00
Director
$0 $0 $0
DEANNA POMIJE-END 22825 Director 1.00
Director
$0 $0 $0
JAY RUTHERFORD Director 1.00
Director
$0 $0 $0
STEPHEN WINTER Director 1.00
Director
$0 $0 $0
KATIE HAHN Director 1.00
Director
$0 $0 $0
JON RIGDEN Director 1.00
Director
$0 $0 $0
KAY WIENKE Director 1.00
Director
$0 $0 $0
NANCY GLOE-START 31825 Director 1.00
Director
$0 $0 $0
PETER PRITZ-START 11124 Director 1.00
Director
$0 $0 $0
GREG HEBERLEIN-START 111224 Director 1.00
Director
$0 $0 $0
ADDELINE THEIS PARADIS-START 3125 Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $2,598,770 $1,570,246 $15,947,784 $1,028,524
2024 $468,006 $331,738 $14,967,277 $136,268
2023 $2,801,534 $1,246,309 $14,835,258 $1,555,225
2022 $2,320,732 $1,626,239 $13,174,483 $694,493
2021 $2,620,729 $1,212,918 $12,506,035 $1,407,811
2020 $1,202,892 $833,825 $11,069,578 $369,067
2019 $1,533,371 $1,251,954 $10,630,089 $281,417
2018 $1,566,718 $1,042,564 $7,976,607 $524,154
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