Glendale Convention Visitors and B… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1988

Legal Domicile

Principal Officer

Becca Petrillo

Phone

4142281720

Tax Period

2025-01-01 to 2025-12-31

Glendale Convention Visitors and Business Association Inc, founded in 1988, is a small nonprofit in the Community Improvement sector that reported $513K in total revenue in fiscal year 2025.

Mission

Glendale Convention, Visitors and Business Association provides information on premier events, hotel accommodations, restaurants, transportation, and attractions in Milwaukee, Wisconsin's seven North Shore Communities. It also assists local businesses by hosting networking events, ribbon cuttings and advocates for their members through online marketing, grant recommendations, and community outreach.

Program Service Accomplishments

Program 1

Expenses: $18,384 Revenue: $13,710

Root Beer Bash

Program 2

Expenses: $10,546 Revenue: $10,494

Annual Awards Banquet

Program 3

Expenses: $7,313

Wisconsin Beer Lovers Festival

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $47,708

Investment Income $12,576

Other Revenue $452,408

TOTAL REVENUE $512,692

Expense Breakdown

Grants Paid $0

Salaries & Benefits $271,884

Fundraising Expenses $0

Program Expenses $62,994

Other Expenses $227,520

TOTAL EXPENSES $499,404

Year-over-Year Comparison

	2025	2024	Change
Revenue	$512,692	$488,323	+0.0%
Expenses	$499,404	$460,030	+0.1%
Net Income	$13,288	$28,293	-0.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Role	Reportable Comp	Other Comp	Total
Steve Thomas	Board Chair	Director	$0	$0	$0
Lee Carey	Vice Chair	Director	$0	$0	$0
Bridget Carlson	Director	Director	$0	$0	$0
Cornelius Holt	Director	Director	$0	$0	$0
Matt Kaplan	Director	Director	$0	$0	$0
Jobea Murray	Director	Director	$0	$0	$0
Courtney Skinkis	Director	Director	$0	$0	$0
Rabbi Levi Stein	Director	Director	$0	$0	$0
Jenna Starr	Director	Director	$0	$0	$0
Shawn Storey	Director	Director	$0	$0	$0
Karl Warwick	Director	Director	$0	$0	$0
Andi Wilbee	Director	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$512,692	$499,404	$443,456	$13,288
2024	$488,323	$460,030	$430,123	$28,293
2023	$437,973	$400,673	$401,164	$37,300
2022	$420,008	$360,759	$363,467	$59,249
2021	$438,338	$255,264	$303,889	$183,074
2020	$269,713	$151,600	$121,679	$118,113

Glendale Convention Visitors and Business Association Inc