THE PARENTING PLACE INC (EIN 391676842) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1990

Legal Domicile

Principal Officer

JODI WIDUCH

Phone

6087848125

Tax Period

2024-01-01 to 2024-12-31

THE PARENTING PLACE INC, founded in 1990, is a community nonprofit in the Crime & Legal sector that reported $3.1M in total revenue in fiscal year 2024.

Mission

SUPPORTING AND EMPOWERING A COMMUNITY OF ADULTS WHO NUTURE THRIVING CHILDREN.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $251,564

Program Service Revenue $2,850,571

Investment Income $2,920

Other Revenue $16,007

TOTAL REVENUE $3,121,062

Expense Breakdown

Grants Paid $47,378

Salaries & Benefits $2,376,000

Fundraising Expenses $36,908

Program Expenses $2,501,619

Other Expenses $720,324

TOTAL EXPENSES $3,143,702

Year-over-Year Comparison

	2024	2023	Change
Revenue	$3,121,062	$2,917,108	+0.1%
Expenses	$3,143,702	$2,828,958	+0.1%
Net Income	$-22,640	$88,150	-1.3%

Key Indicators

✓ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$184,420

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TRACY CRAKER	PRESIDENT	1.25	Officer Director	$0	$0	$0
MIKE DESMOND	VICE PRESIDENT	0.75	Officer Director	$0	$0	$0
JASON GOLDSTEIN	SECRETARY	0.75	Officer Director	$0	$0	$0
JENNIFER MAKI	TREASURER	1.25	Officer Director	$0	$0	$0
AMY SCHANOFER	PAST PRESIDENT	0.50	Director	$0	$0	$0
ALLISON BENZING	DIRECTOR	0.25	Director	$0	$0	$0
BLAINE MARKUSSEN	DIRECTOR	0.50	Director	$0	$0	$0
KRISTINE BIRKHOLZ	DIRECTOR	0.75	Director	$0	$0	$0
CORY GYLOCK	DIRECTOR	0.50	Director	$0	$0	$0
CURT TEFF	DIRECTOR	0.50	Director	$0	$0	$0
NATHAN FRANKLIN	DIRECTOR	0.50	Director	$0	$0	$0
SHERRI ROUKIS	DIRECTOR	0.75	Director	$0	$0	$0
ROCHELLE NICKS	DIRECTOR	0.50	Director	$0	$0	$0
BETH BINSFELD	DIRECTOR	0.50	Director	$0	$0	$0
JODI WIDUCH	EXECUTIVE DIRECTOR	45.00	Officer	$104,915	$0	$104,915
AUDRA WIESER	OPERATIONS DIRECTOR	40.00	Officer	$79,505	$0	$79,505

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$3,121,062	$3,143,702	$1,815,683	$-22,640
2023	$2,917,108	$2,828,958	$2,002,180	$88,150
2022	$2,620,361	$2,346,736	$2,045,021	$273,625
2021	$2,331,915	$2,341,100	$1,246,101	$-9,185
2020	$2,358,881	$2,346,319	$1,344,468	$12,562
2019	$2,388,374	$2,198,123	$1,195,817	$190,251
2018	$1,735,408	$1,593,591	$905,215	$141,817

THE PARENTING PLACE INC