THE PARENTING PLACE INC

EIN: 391676842 501(c)(3) Crime & Legal

LA CROSSE, WI

Total Revenue
$3,121,062
Total Expenses
$3,143,702
Total Assets
$1,815,683
Net Assets
$1,249,889
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Financial Trends

Organization Details

Formation Year
1990
Legal Domicile
WI
Principal Officer
JODI WIDUCH
Phone
6087848125
Tax Period
2024-01-01 to 2024-12-31

THE PARENTING PLACE INC, founded in 1990, is a community nonprofit in the Crime & Legal sector that reported $3.1M in total revenue in fiscal year 2024.

Mission

SUPPORTING AND EMPOWERING A COMMUNITY OF ADULTS WHO NURTURE THRIVING CHILDREN.

Program Service Accomplishments

Program 1
Expenses: $1,234,600 Revenue: $1,426,390

BIRTH TO 3 EARLY INTERVENTION SERVICES ARE PROVIDED IN LA CROSSE, EAU CLAIRE, AND VERNON COUNTIES AND SUPPORTS FAMILIES TO ENHANCE THEIR CHILD'S DEVELOPMENT AND CONNECT TO THEIR COMMUNITIES. THE...

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BIRTH TO 3 EARLY INTERVENTION SERVICES ARE PROVIDED IN LA CROSSE, EAU CLAIRE, AND VERNON COUNTIES AND SUPPORTS FAMILIES TO ENHANCE THEIR CHILD'S DEVELOPMENT AND CONNECT TO THEIR COMMUNITIES. THE PROGRAM'S GOAL IS TO STRENGTHEN THE CAPACITY OF FAMILIES TO MEET THE DEVELOPMENTAL AND HEALTH-RELATED NEEDS OF THEIR INFANTS & TODDLERS WHO HAVE DELAYS OR DISABILITIES.

Program 2
Expenses: $532,705 Revenue: $615,177

OUR CHILD CARE SERVICES PROGRAM SUPPORTS CHILD CARE BUSINESSES IN DEVELOPING HIGH QUALITY CHILD CARE FOR AREA FAMILIES. WE PROVIDE THEM WITH TECHNICAL ASSISTANCE TO HELP CREATE SOUND CHILD CARE...

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OUR CHILD CARE SERVICES PROGRAM SUPPORTS CHILD CARE BUSINESSES IN DEVELOPING HIGH QUALITY CHILD CARE FOR AREA FAMILIES. WE PROVIDE THEM WITH TECHNICAL ASSISTANCE TO HELP CREATE SOUND CHILD CARE BUSINESSES. WE ALSO OFFER PROFESSIONAL DEVELOPMENT OPPORTUNITIES SO THAT EARLY CARE AND EDUCATION PROFESSIONALS CAN PROVIDE THE BEST POSSIBLE CARE OF OUR YOUNGEST CHILDREN. WE PREPARE CUSTOMIZED CHILD CARE REFERRAL LISTS FOR FAMILIES LOOKING FOR CHILD CARE AND EDUCATE THEM ON HOW TO CHOOSE A HIGH QUALITY PROVIDER THAT SUITS THEIR PARTICULAR NEEDS.

Program 3
Expenses: $358,750 Revenue: $459,376

THE FAMILY EXCHANGE AND VISITATION PROGRAM HELPS FAMILIES AFFECTED BY DOMESTIC VIOLENCE, SEXUAL ASSAULT, STALKING, DATING VIOLENCE AND RELATED CHILD ABUSE TO HAVE SAFE, SUPPORTED TIME BETWEEN PARENTS...

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THE FAMILY EXCHANGE AND VISITATION PROGRAM HELPS FAMILIES AFFECTED BY DOMESTIC VIOLENCE, SEXUAL ASSAULT, STALKING, DATING VIOLENCE AND RELATED CHILD ABUSE TO HAVE SAFE, SUPPORTED TIME BETWEEN PARENTS AND CHILDREN. FAMILY EXCHANGES ARE THE SCHEDULE AND SUPERVISED TRANSFER OF A CHILD(REN) FROM ONE PARENT TO ANOTHER AT THE PARENTING PLACE FACILITY. FAMILY VISITATIONS ARE SCHEDULED CONTACT BETWEEN A PARENT AND CHILD AT THE PARENTING PLACE FACILITY AND OBSERVED BY A DIRECT SERVICE STAFF MEMBER. THE FAMILY INTERACTION PROGRAM (FIP) IS A TARGETED PROGRAM THAT PROVIDES SUPERVISED VISITS AND PARENTING SKILLS DEVELOPMENT FOR PARENTS WHO ARE WORKING WITH LA CROSSE COUNTY CHILD PROTECTIVE SERVICES AS THE RESULT OF A SUBSTANTIATED REPORT OF CHILD ABUSE OR NEGLECT. A FAMILY'S SOCIAL WORKER DETERMINES WHICH SERVICE THE FAMILY RECEIVES AND AUTHORIZES THE NUMBER OF SERVICE HOURS PER WEEK. SERVICES MAY OCCUR AT ONE OF THE PARENTING PLACE LOCATIONS, A FAMILY'S HOME OR OTHER COMMUNITY-BASED LOCATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $251,564
Program Service Revenue $2,850,571
Investment Income $2,920
Other Revenue $16,007
TOTAL REVENUE $3,121,062

Expense Breakdown

Grants Paid $47,378
Salaries & Benefits $2,376,000
Fundraising Expenses $36,908
Program Expenses $2,501,619
Other Expenses $720,324
TOTAL EXPENSES $3,143,702

Year-over-Year Comparison

2024 2023 Change
Revenue $3,121,062 $2,917,108 +0.1%
Expenses $3,143,702 $2,828,958 +0.1%
Net Income $-22,640 $88,150 -1.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
13
Independent Members
13
Employees
71
Volunteers
64

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$184,420
Total Directors
14
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
TRACY CRAKER PRESIDENT 1.25
Officer Director
$0 $0 $0
MIKE DESMOND VICE PRESIDENT 0.75
Officer Director
$0 $0 $0
JASON GOLDSTEIN SECRETARY 0.75
Officer Director
$0 $0 $0
JENNIFER MAKI TREASURER 1.25
Officer Director
$0 $0 $0
AMY SCHANOFER PAST PRESIDENT 0.50
Director
$0 $0 $0
ALLISON BENZING DIRECTOR 0.25
Director
$0 $0 $0
BLAINE MARKUSSEN DIRECTOR 0.50
Director
$0 $0 $0
KRISTINE BIRKHOLZ DIRECTOR 0.75
Director
$0 $0 $0
CORY GYLOCK DIRECTOR 0.50
Director
$0 $0 $0
CURT TEFF DIRECTOR 0.50
Director
$0 $0 $0
NATHAN FRANKLIN DIRECTOR 0.50
Director
$0 $0 $0
SHERRI ROUKIS DIRECTOR 0.75
Director
$0 $0 $0
ROCHELLE NICKS DIRECTOR 0.50
Director
$0 $0 $0
BETH BINSFELD DIRECTOR 0.50
Director
$0 $0 $0
JODI WIDUCH EXECUTIVE DIRECTOR 45.00
Officer
$104,915 $0 $104,915
AUDRA WIESER OPERATIONS DIRECTOR 40.00
Officer
$79,505 $0 $79,505
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $3,121,062 $3,143,702 $1,815,683 $-22,640
2023 $2,917,108 $2,828,958 $2,002,180 $88,150
2022 $2,620,361 $2,346,736 $2,045,021 $273,625
2021 $2,331,915 $2,341,100 $1,246,101 $-9,185
2020 $2,358,881 $2,346,319 $1,344,468 $12,562
2019 $2,388,374 $2,198,123 $1,195,817 $190,251
2018 $1,735,408 $1,593,591 $905,215 $141,817
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