WORLD DAIRY EXPO INC

EIN: 391727070 501(c)(3) Education

MADISON, WI

Total Revenue
$5,340,175
Total Expenses
$4,597,744
Total Assets
$16,802,512
Net Assets
$16,735,745
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1992
Legal Domicile
WI
Principal Officer
LAURA HERSCHLEB
Phone
6082246455
Tax Period
2025-01-01 to 2025-12-31

WORLD DAIRY EXPO INC, founded in 1992, is a community nonprofit in the Education sector that reported $5.3M in total revenue in fiscal year 2025. Expenses of $4.6M left a modest 14% surplus.

Mission

TO INFORM, EDUCATE AND INSTRUCT THE DAIRY INDUSTRY AND PUBLIC ON AGRICULTURAL MATTERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $835,245
Program Service Revenue $3,289,622
Investment Income $978,858
Other Revenue $236,450
TOTAL REVENUE $5,340,175

Expense Breakdown

Grants Paid $0
Salaries & Benefits $875,586
Fundraising Expenses $59,296
Program Expenses $3,969,455
Other Expenses $3,722,158
TOTAL EXPENSES $4,597,744

Year-over-Year Comparison

2025 2024 Change
Revenue $5,340,175 $5,428,082 0.0%
Expenses $4,597,744 $4,826,089 0.0%
Net Income $742,431 $601,993 +0.2%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Governance

Voting Members
30
Independent Members
29
Employees
N/A
Volunteers
606

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$126,948
Total Directors
30
$4,800
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
BILL HAGEMAN PRESIDENT 5.00
Officer Director
$4,800 $0 $4,800
TOM MORRIS VICE PRESIDENT 2.00
Officer Director
$0 $0 $0
BOB HAGENOW SECRETARY/TREASURER 2.00
Officer Director
$0 $0 $0
DAVE BOLLIG DIRECTOR 2.00
Director
$0 $0 $0
KEVIN JORGENSEN DIRECTOR 2.00
Director
$0 $0 $0
JOSH HUSHON DIRECTOR 2.00
Director
$0 $0 $0
JOAN LAU DIRECTOR 2.00
Director
$0 $0 $0
BRYAN VOEGELI DIRECTOR 2.00
Director
$0 $0 $0
JOE COBURN DIRECTOR 2.00
Director
$0 $0 $0
AMY STEINKE DIRECTOR 1.00
Director
$0 $0 $0
ANNIE MCCULLOUGH DIRECTOR 1.00
Director
$0 $0 $0
CALVIN GRABER DIRECTOR 1.00
Director
$0 $0 $0
CHAD RYAN DIRECTOR 1.00
Director
$0 $0 $0
COREY GEIGER DIRECTOR 1.00
Director
$0 $0 $0
DEAN HERMSDORF DIRECTOR 1.00
Director
$0 $0 $0
EMILY YEISER STEPP DIRECTOR 1.00
Director
$0 $0 $0
ERIC OLSTAD DIRECTOR 1.00
Director
$0 $0 $0
ERNIE KUEFFNER DIRECTOR 1.00
Director
$0 $0 $0
JASON DANHOF DIRECTOR 1.00
Director
$0 $0 $0
JEANNETTE SHEEHAN DIRECTOR 1.00
Director
$0 $0 $0
JENNIFER MEYER DIRECTOR 1.00
Director
$0 $0 $0
KAMI DORN DIRECTOR 1.00
Director
$0 $0 $0
KEITH HEIKES DIRECTOR 1.00
Director
$0 $0 $0
MATT SIMON DIRECTOR 1.00
Director
$0 $0 $0
RANDY KOLLER DIRECTOR 1.00
Director
$0 $0 $0
RYAN WEIGEL DIRECTOR 1.00
Director
$0 $0 $0
SCOTT CULBERTSON DIRECTOR 1.00
Director
$0 $0 $0
THERESA SWEENEY-MURPHY DIRECTOR 1.00
Director
$0 $0 $0
TIM ABBOTT DIRECTOR 1.00
Director
$0 $0 $0
WES VOMASTIC DIRECTOR 1.00
Director
$0 $0 $0
LAURA HERSCHLEB GENERAL MANAGER 40.00
Officer
$115,193 $6,955 $122,148
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $5,340,175 $4,597,744 $16,802,512 $742,431
2024 $5,428,082 $4,826,089 $15,457,237 $601,993
2023 $4,968,780 $4,312,637 $13,742,322 $656,143
2022 $4,655,507 $4,271,288 $12,298,306 $384,219
2021 $4,843,075 $3,709,500 $13,244,758 $1,133,575
2020 $410,870 $990,531 $11,214,674 $-579,661
2019 $4,585,715 $3,550,082 $11,293,212 $1,035,633
2018 $4,621,982 $3,754,871 $9,471,505 $867,111
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