WORLD DAIRY EXPO INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1992

Legal Domicile

Principal Officer

LAURA HERSCHLEB

Phone

6082246455

Tax Period

2025-01-01 to 2025-12-31

WORLD DAIRY EXPO INC, founded in 1992, is a community nonprofit in the Education sector that reported $5.3M in total revenue in fiscal year 2025. Expenses of $4.6M left a modest 14% surplus.

Mission

WORLD DAIRY EXPO IS THE PREMIER FORUM FOR THE GLOBAL DAIRY COMMUNITY TO LEARN, SHARE, CREATE COMMERCE AND SHOWCASE COMPETITION.

Program Service Accomplishments

Program 1

Expenses: $3,969,455 Revenue: $3,284,049

WORLD DAIRY EXPO (WDE) IS AN ANNUAL TRADE SHOW AND DAIRY CATTLE SHOW HELD IN MADISON, WISCONSIN. EACH YEAR OVER 50,000 DAIRY PRODUCERS, DAIRY ENTHUSIASTS, AND INDUSTRY PROFESSIONALS FROM 83 COUNTRIES ATTEND EXPO. THE SIX DAY SHOW FEATURES 2,625 HEAD OF DAIRY CATTLE EXHIBITED BY 1,829 FARMS AND INDIVIDUALS THAT COME FROM THROUGHOUT NORTH AMERICA. 461 COMPANIES FROM MANY COUNTRIES ARE REPRESENTED IN THE WORLD CLASSIC TRADE SHOW FEATURING OVER HALF A MILLION SQUARE FEET OF THE LATEST DAIRY TECHNOLOGY. IN CONJUNCTION WITH THE TRADE SHOW, WDE ORGANIZES EDUCATIONAL WORKSHOPS AND TOURS RELATED TO THE DAIRY INDUSTRY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $835,245

Program Service Revenue $3,289,622

Investment Income $978,858

Other Revenue $236,450

TOTAL REVENUE $5,340,175

Expense Breakdown

Grants Paid $0

Salaries & Benefits $875,586

Fundraising Expenses $59,296

Program Expenses $3,969,455

Other Expenses $3,722,158

TOTAL EXPENSES $4,597,744

Year-over-Year Comparison

	2025	2024	Change
Revenue	$5,340,175	$5,428,082	0.0%
Expenses	$4,597,744	$4,826,089	0.0%
Net Income	$742,431	$601,993	+0.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

606

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$126,948

Total Directors

$4,800

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BILL HAGEMAN	PRESIDENT	5.00	Officer Director	$4,800	$0	$4,800
TOM MORRIS	VICE PRESIDENT	2.00	Officer Director	$0	$0	$0
BOB HAGENOW	SECRETARY/TREASURER	2.00	Officer Director	$0	$0	$0
DAVE BOLLIG	DIRECTOR	2.00	Director	$0	$0	$0
KEVIN JORGENSEN	DIRECTOR	2.00	Director	$0	$0	$0
JOSH HUSHON	DIRECTOR	2.00	Director	$0	$0	$0
JOAN LAU	DIRECTOR	2.00	Director	$0	$0	$0
BRYAN VOEGELI	DIRECTOR	2.00	Director	$0	$0	$0
JOE COBURN	DIRECTOR	2.00	Director	$0	$0	$0
AMY STEINKE	DIRECTOR	1.00	Director	$0	$0	$0
ANNIE MCCULLOUGH	DIRECTOR	1.00	Director	$0	$0	$0
CALVIN GRABER	DIRECTOR	1.00	Director	$0	$0	$0
CHAD RYAN	DIRECTOR	1.00	Director	$0	$0	$0
COREY GEIGER	DIRECTOR	1.00	Director	$0	$0	$0
DEAN HERMSDORF	DIRECTOR	1.00	Director	$0	$0	$0
EMILY YEISER STEPP	DIRECTOR	1.00	Director	$0	$0	$0
ERIC OLSTAD	DIRECTOR	1.00	Director	$0	$0	$0
ERNIE KUEFFNER	DIRECTOR	1.00	Director	$0	$0	$0
JASON DANHOF	DIRECTOR	1.00	Director	$0	$0	$0
JEANNETTE SHEEHAN	DIRECTOR	1.00	Director	$0	$0	$0
JENNIFER MEYER	DIRECTOR	1.00	Director	$0	$0	$0
KAMI DORN	DIRECTOR	1.00	Director	$0	$0	$0
KEITH HEIKES	DIRECTOR	1.00	Director	$0	$0	$0
MATT SIMON	DIRECTOR	1.00	Director	$0	$0	$0
RANDY KOLLER	DIRECTOR	1.00	Director	$0	$0	$0
RYAN WEIGEL	DIRECTOR	1.00	Director	$0	$0	$0
SCOTT CULBERTSON	DIRECTOR	1.00	Director	$0	$0	$0
THERESA SWEENEY-MURPHY	DIRECTOR	1.00	Director	$0	$0	$0
TIM ABBOTT	DIRECTOR	1.00	Director	$0	$0	$0
WES VOMASTIC	DIRECTOR	1.00	Director	$0	$0	$0
LAURA HERSCHLEB	GENERAL MANAGER	40.00	Officer	$115,193	$6,955	$122,148

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$5,340,175	$4,597,744	$16,802,512	$742,431
2024	$5,428,082	$4,826,089	$15,457,237	$601,993
2023	$4,968,780	$4,312,637	$13,742,322	$656,143
2022	$4,655,507	$4,271,288	$12,298,306	$384,219
2021	$4,843,075	$3,709,500	$13,244,758	$1,133,575
2020	$410,870	$990,531	$11,214,674	$-579,661
2019	$4,585,715	$3,550,082	$11,293,212	$1,035,633
2018	$4,621,982	$3,754,871	$9,471,505	$867,111