APPLETON DOWNTOWN INC

DOWNTOWN VITALITY THROUGH PROMOTING AND MANAGING DOWNTOWN EVENTS AND PROMOTING A CLEAN, SAFE AND FRIENDLY ENVIRONMENT IS ANOTHER AREA THAT DOMINATES OUR TASK LIST. EVENTS PROVIDE QUALITY OF LIFE EXPERIENCES, GENERATE FOOT TRAFFIC FOR THE BUSINESSES AND PROVIDE ADDITIONAL OPPORTUNITY TO SHOWCASE THE DISTIRCT. OUR EVENTS TYPICALLY GENERATE SUPPORT DOLLARS FOR THE ORGANIZATION HOWEVER SOME ARE STRICTLY DESIGNED TO DRIVE TRAFFIC TO THE BUSINESSES AND ARE NOT CONSIDERED FUNDRAISERS. THE DOWNTOWN SUMMER FARM MARKET, WHICH FEATURED 88 LOCAL AND REGIONAL VENDORS, THE HEID MUSIC SUMMER CONCERT SERIES FEATURED TOP LOCAL ACTS AND PUT ON 11 FREE LIVE SHOWS. WE HOSTED TWO NIGHT MARKET EVENTS FREE TO ATTEND FEATURING CULUTRAL PERFORMANCES, ARTISTIC EXPERIENCES, LIVE MUSIC, VENDORS AND FOOD. OUR EVENTS INCLUDED A VARIETY OF EXPERIENCE EVENTS INCLUDING DEATH BY CHOCOLATE, SOUP WALK, CULTURAL CUISINE WALK, CRAFT BEER WALK, WINE WALK, AND CAFE WALK. THESE EVENTS ARE DESIGNED TO GET PEOPLE MOVING AROUND THE DISTRICT AND VISIT VENUES. WE ARE THE MANAGEMENT ARM FOR THE COMMUNITY PARADES HANDELING LOGISTICS. WE ARE ALSO A CONTRACTED PARTNER OF OCTOBERFEST HELPING TO MANAGE THE ARTS AND CRAFTS AREA AND WRISTBAND BOOTHS. WE HOSTED OR PARTICIPATED IN A TOTAL OF 53 COMMUNITY EVENTS.

OUR EFFORTS IN DISTRICT MARKETING ARE FOCUSED ON SHOWCASING THE DOWNTOWN AS A DESTINATION FOR BUSINESS, ARTS AND LEISURE. ADVERTISING RANGES FROM IMAGE MARKETING TO EVENT MARKETING THAT DRAWS THOUSANDS OF VISITORS TO OUR DOWNTOWN. WE USE A VARIETY OF AVENUES INCLUDING RADIO, DIGITAL BILLBOARD ADS, PRINT ADS, TV ADS, KIOSK AND WINDOW DISPLAYS, AND SOCIAL MEDIA. OUR SOCIAL MEDIA ADVERTISING INCLUDES EMAIL, EBLAST, A WEB PAGE WITH 195K TOTAL ACTIVE USERS, FACEBOOK WITH 26,511 LIKES, AND INSTAGRAM WITH 8,995 FOLLOWERS. WE PRODUCE AN ANNUAL DOWNTOWN GUIDE AND DISTRIBUTED 15,000 OF THEM TO VISITORS AND LOCAL RESIDENCE, EXPENSE OF $8420. WEEKLY COMMUNICATION TO THE BUSINESSES AND GENERAL PUBLIC KEEPS EVERYONE INFORMED ON ISSUES AND HAPPENINGS IN THE DISTRICT, WE SWITCHED TO CONSTANT CONTACT THIS YEAR $1344 FOR THE SUBSCRIPTION. AN IMAGE MARKETING CAMPAIGN WAS LAUNCHED INVESTING A TOTAL OF: $55,150 INVESTED. WE CONTRACTED WITH COALSCE MARKETING AND INVESTED $21,100 TO HAVE OUR WEBSITE REBUILT. A TOTAL OF $59,042 WAS INVESTED IN CONTENT DEVELOPMENT AND GRAPHIC DESIGN. THE DOWNTOWN GUIDE AND SMALL BUSINESS SATURDAY PROGRAM ATTRACT COOPERATIVE INVESTMENT OF $25,700 FROM DOWNTOWN BUSINESSES AND SPONSORS. $104,690 OF OUR MARKETING AND PRINTING EXPENSES ARE COVERED BY BID FUNDING.