GREATER MINOCQUA AREA VISITORS BUREAU INC

EIN: 391762935

MINOCQUA, WI

Total Revenue
$1,094,405
Total Expenses
$1,170,396
Total Assets
$686,067
Net Assets
$559,522
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1993
Legal Domicile
WI
Principal Officer
JOHN EPPES
Phone
7153565266
Tax Period
2024-10-01 to 2025-09-30

GREATER MINOCQUA AREA VISITORS BUREAU INC, founded in 1993, is a community nonprofit that reported $1.1M in total revenue in fiscal year 2024. Revenue grew 10% year-over-year, indicating healthy expansion.

Mission

THE GREATER MINOCQUA AREA VISITORS BUREAU, INC. EXISTS TO ADVOCATE FOR AND ENHANCE ECONOMIC GROWTH FOR ALL THAT VISIT, WORK, LIVE AND PLAY IN OUR COMMUNITIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $42,550
Program Service Revenue $1,033,468
Investment Income $8,826
Other Revenue $9,561
TOTAL REVENUE $1,094,405

Expense Breakdown

Grants Paid $0
Salaries & Benefits $327,361
Fundraising Expenses $0
Other Expenses $843,035
TOTAL EXPENSES $1,170,396

Year-over-Year Comparison

2024 2023 Change
Revenue $1,094,405 $997,727 +0.1%
Expenses $1,170,396 $943,670 +0.2%
Net Income $-75,991 $54,057 -2.4%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

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Liquidity & Cash Position

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Governance

Voting Members
11
Independent Members
11
Employees
6
Volunteers
200

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$0
Total Directors
11
$0
Key Employees
1
$76,505
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JOHN EPPES FORMER CHAIR 1.00
Director
$0 $0 $0
BRIAN PAGANI CHAIR 1.00
Officer Director
$0 $0 $0
KELLY KNOBECK BOARD MEMBER 1.00
Director
$0 $0 $0
CHRISTIE TERKELSON VICE CHAIR 1.00
Officer Director
$0 $0 $0
STEPHEN COON BOARD MEMBER 1.00
Director
$0 $0 $0
JASON HESCH BOARD MEMBER 1.00
Director
$0 $0 $0
KEN KORSCH BOARD MEMBER 1.00
Director
$0 $0 $0
MELISSA DOERING TREASURER 1.00
Officer Director
$0 $0 $0
WENDY HULL BOARD MEMBER 1.00
Director
$0 $0 $0
BRIGIT HAUCKE BOARD MEMBER 1.00
Director
$0 $0 $0
MICHAEL TAUTGES SECRETARY 1.00
Officer Director
$0 $0 $0
KRYSTAL WESTFAHL EXECUTIVE DIRECTOR 40.00
Key Emp
$76,505 $0 $76,505
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,094,405 $1,170,396 $686,067 $-75,991
2024 $997,727 $943,670 $759,233 $54,057
2023 $1,042,298 $916,996 $665,137 $125,302
2022 $877,439 $890,578 $522,112 $-13,139
2021 $975,034 $729,904 $585,989 $245,130
2020 $683,623 $654,897 $453,093 $28,726
2019 $733,268 $803,220 $470,300 $-69,952
2018 $769,529 $798,316 $548,447 $-28,787
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