REINS INC

EIN: 391850442 501(c)(3) Health Care

SHEBOYGAN FALLS, WI

Total Revenue
$462,262
Total Expenses
$296,921
Total Assets
$1,109,884
Net Assets
$626,054
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1982
Legal Domicile
WI
Principal Officer
KURT NILSEN
Phone
9209468599
Tax Period
2024-10-01 to 2025-09-30

REINS INC, founded in 1982, is a small nonprofit in the Health Care sector that reported $462K in total revenue in fiscal year 2024. Revenue surged 36% from the prior year, signaling strong growth momentum. The organization ran a surplus of $165K, a strong 36% operating margin.

Mission

REINS MISSION IS TO PROVIDE PERSONAL GROWTH, CHALLENGE AND DEVELOPMENT THROUGH EQUINE ASSISTED ACTIVITIES AND THERAPIES TO IMPROVE PARTICIPANTS QUALITY OF LIFE. REINS, INC IS A NON-PROFIT WISCONSIN CORPORATION COMMITTED TO IMPROVING THE LIVES OF THOSE WITH SPECIAL NEEDS THROUGH INDIVIDUALLY STRUCTURED CLASSES USING THERAPEUTIC INTERACTIONS WITH HORSES. WE ARE AN EQUINE ASSISTED ACTIVITIES AND THERAPY CENTER ACCREDITED BY THE PROFESSIONAL ASSOCIATION OF THERAPEUTIC HORSEMANSHIP INTERNATIONAL (PATH INTL). WE OFFER BOTH THERAPEUTIC RIDING AND EQUINE-ASSISTED LEARNING (EAL) CLASSES. THERAPEUTIC RIDING IS AN EXCITING FIELD IN WHICH HORSES ARE USED AS A TOOL FOR PHYSICAL THERAPY, EMOTIONAL GROWTH AND LEARNING. MANY RIDERS EXPERIENCE A CONNECTION TO THE HORSE THAT FEW SPORTS CAN CREATE. EQUINE-ASSISTED LEARNING (EAL) IS AN EXPERIENTIAL LEARNING APPROACH THAT PROMOTES THE DEVELOPMENT OF LIFE SKILLS FOR EDUCATIONAL, PROFESSIONAL AND PERSONAL GOALS THROUGH EQUINE-ASSISTED ACTIVITES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $411,272
Program Service Revenue $35,482
Investment Income $15,508
Other Revenue $0
TOTAL REVENUE $462,262

Expense Breakdown

Grants Paid $0
Salaries & Benefits $178,040
Fundraising Expenses $0
Program Expenses $252,626
Other Expenses $118,881
TOTAL EXPENSES $296,921

Year-over-Year Comparison

2024 2023 Change
Revenue $462,262 $339,084 +0.4%
Expenses $296,921 $280,925 +0.1%
Net Income $165,341 $58,159 +1.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

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Liquidity & Cash Position

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Governance

Voting Members
7
Independent Members
7
Employees
23
Volunteers
250

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
2
$0
Total Directors
4
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
PEGGY BRENNAN BOARD OF DIRECTORS 5.00
Director
$0 $0 $0
JIM THIMMIG BOARD OF DIRECTORS 1.00
Director
$0 $0 $0
BECKY CAGEN BOARD OF DIRECTORS 5.00
Director
$0 $0 $0
LINDSEY ROBEL BOARD OF DIRECTORS 5.00
Director
$0 $0 $0
DEANA HAMEL PRESIDENT 10.00
Officer
$0 $0 $0
KURT NILSEN FINANCIAL OFFICER 10.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $462,262 $296,921 $1,109,884 $165,341
2024 $339,084 $280,925 $943,973 $58,159
2023 $286,331 $233,207 $888,407 $53,124
2022 $247,233 $185,747 $357,697 $61,486
2021 $211,460 $146,799 $288,350 $64,661
2020 $278,053 $180,169 $234,576 $97,884
2019 $219,073 $189,989 $145,657 $29,084
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