ROOTED WI INC

EIN: 391854762 501(c)(3) Environment

MADISON, WI

Total Revenue
$1,047,057
Total Expenses
$1,435,261
Total Assets
$3,714,443
Net Assets
$2,551,969
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1996
Legal Domicile
WI
Principal Officer
VIRGINIA HUGHES
Phone
6082400409
Tax Period
2024-01-01 to 2024-12-31

ROOTED WI INC, founded in 1996, is a community nonprofit in the Environment sector that reported $1.0M in total revenue in fiscal year 2024. Revenue fell 21% from the prior year — a significant decline worth monitoring. Expenses of $1.4M exceeded revenue, resulting in a 37% operating deficit.

Mission

WE ENVISION COLLABORATIONS ROOTED IN FOOD, LAND AND LEARNING SO THAT PEOPLE CAN GROW AND THRIVE IN HEALTHY, EQUITABLE AND SUSTAINABLE NEIGHBORHOODS.

Program Service Accomplishments

Program 1
Expenses: $318,362 Revenue: $31,447

LAND AND GARDENS-INCLUDES MANAGEMENT OF TROY GARDENS AND THE GARDENS NETWORK. TROY GARDENS FARM AND GARDENS CONSISTS OF 26 ACRES OF OPEN SPACE LAND FOR COMMUNITY-BASED FOOD PRODUCTION AND NATURAL...

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LAND AND GARDENS-INCLUDES MANAGEMENT OF TROY GARDENS AND THE GARDENS NETWORK. TROY GARDENS FARM AND GARDENS CONSISTS OF 26 ACRES OF OPEN SPACE LAND FOR COMMUNITY-BASED FOOD PRODUCTION AND NATURAL AREAS RESTORATION MANAGEMENT. PROGRAMS ARE DEVELOPED IN ORDER TO FULFILL THE ORGANIZATION'S GOALS OF DEVELOPING THE LAND IN A SUSTAINABLE MANNER, IMPROVING FOOD SECURITY FOR MADISON'S NORTHSIDE RESIDENTS, AND PROVIDING EDUCATIONAL PROGRAMS ON GARDENING, NATURAL AREAS RESTORATION, FOOD PREPARATION, NUTRITION, AND ENVIRONMENTAL EDUCATION. THE GARDENS NETWORK IS A COLLABORATIVE PARTNERSHIP BETWEEN ROOTED WI, DANE COUNTY UW-EXTENSION, AND THE CITY OF MADISON. THE PARTNERSHIP FOSTERS COMMUNITY GARDENING AND GREENING IN MADISON AND DANE COUNTY. IT FUNCTIONS AS A CONNECTOR OF RESOURCES FOR GARDENERS AND GARDEN LEADERS, ORGANIZATIONS, MUNICIPALITIES, INITIATIVES, AND PROGRAMS WORKING ON COMMUNITY FOOD ISSUES. VARIOUS OTHER ACTIVITIES INCLUDE OFFERINGS OF WORKSHOPS, COURSES, FIELD TRIPS, AND TOURS; AND THE CAPITAL VEGETABLE GARDEN ON MADISON'S CAPITAL SQUARE.

Program 2
Expenses: $269,299 Revenue: $25

BADGER ROCK NEIGHBORHOOD CENTER-THE BADGER ROCK NEIGHBORHOOD CENTER (BRNC) SERVES AS A MULTI-GENERATIONAL NEIGHBORHOOD HUB FOR SOCIALIZING, LEARNING, TRAINING, RESEARCH, AND HEALTHY RESILIENT LIVING...

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BADGER ROCK NEIGHBORHOOD CENTER-THE BADGER ROCK NEIGHBORHOOD CENTER (BRNC) SERVES AS A MULTI-GENERATIONAL NEIGHBORHOOD HUB FOR SOCIALIZING, LEARNING, TRAINING, RESEARCH, AND HEALTHY RESILIENT LIVING. THE CENTER OFFERS MONTHLY COMMUNITY DINNERS (AVERAGE ATTENDANCE 150 PEOPLE; HIGHEST ATTENDANCE 300 PEOPLE) AND PROVIDES SPACE FOR COMMUNITY EVENTS, INCLUDING SERVING AS THE NEIGHBORHOOD POLLING PLACE (VOTER TURNOUT ABOVE 90% IN PRESIDENTIAL ELECTIONS), GATHERINGS, AND ENRICHING PROGRAMMING FOR ALL AGES. BRNC ALSO OFFERS GARDENING AND CULINARY EDUCATION TO BADGER ROCK MIDDLE SCHOOL STUDENTS AND FAMILIES. ROOTED WI STAFF ALSO OPERATE AN ONSITE EDUCATIONAL FARM, SCHOOL GARDENS, A FOOD FOREST, AND MANAGE 46 COMMUNITY GARDEN PLOTS.

Program 3
Expenses: $236,415 Revenue: $82,313

FARM - PROGRAM INCLUDES BEGINNING FARMER TRAINING, COMMUNITY SUPPORTED AGRICULTURE, FARM STAND, AND SELLING WHOLESALE FIELD CROPS, CUT HERBS, AND SPROUTS TO A SMALL NUMBER OF LOCAL GROCERY STORES.

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $780,041
Program Service Revenue $188,885
Investment Income $52,321
Other Revenue $25,810
TOTAL REVENUE $1,047,057

Expense Breakdown

Grants Paid $103
Salaries & Benefits $960,172
Fundraising Expenses $121,593
Program Expenses $1,050,772
Other Expenses $474,986
TOTAL EXPENSES $1,435,261

Year-over-Year Comparison

2024 2023 Change
Revenue $1,047,057 $1,317,205 -0.2%
Expenses $1,435,261 $1,636,121 -0.1%
Net Income $-388,204 $-318,916 +0.2%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
13
Independent Members
13
Employees
48
Volunteers
1058

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$156,406
Total Directors
13
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JOE SENSENBRENNER PRESIDENT 1.00
Officer Director
$0 $0 $0
JIM BRADLEY VICE PRESIDENT 1.00
Officer Director
$0 $0 $0
NICHOLAS HAYES SECRETARY 1.00
Officer Director
$0 $0 $0
BRIGID ELLIOTT-BOGER TREASURER 1.00
Officer Director
$0 $0 $0
DEIRDRE GARTON DIRECTOR 1.00
Director
$0 $0 $0
AZURE FUDGE HART DIRECTOR 1.00
Director
$0 $0 $0
FRANCESCA HONG DIRECTOR 1.00
Director
$0 $0 $0
CHRISTOPHER KILGOUR DIRECTOR 1.00
Director
$0 $0 $0
HAROLD MAYER DIRECTOR 1.00
Director
$0 $0 $0
MARY ELLYN SENSENBRENNER DIRECTOR 1.00
Director
$0 $0 $0
POLLY DALTON DIRECTOR 1.00
Director
$0 $0 $0
NINA GEHAN DIRECTOR 1.00
Director
$0 $0 $0
JASMINE BANKS DIRECTOR 1.00
Director
$0 $0 $0
VIRGINIA HUGHES CO-EXECUTIVE DIRECTOR 40.00
Officer
$74,694 $747 $75,441
HEDI RUDD CO-EXECUTIVE DIRECTOR 40.00
Officer
$71,878 $9,087 $80,965
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $1,047,057 $1,435,261 $3,714,443 $-388,204
2023 $1,317,205 $1,636,121 $4,092,336 $-318,916
2022 $1,296,594 $1,625,981 $4,190,796 $-329,387
2021 $971,353 $1,488,191 $3,633,286 $-516,838
2020 $2,689,987 $1,455,213 $4,313,523 $1,234,774
2019 $394,836 $516,676 $5,555,941 $-121,840
2018 $437,569 $701,812 $5,653,516 $-264,243
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