MILWAUKEE DOWNTOWN INC

EIN: 391988035 501(c)(3) Community Improvement

MILWAUKEE, WI

Total Revenue
$2,739,934
Total Expenses
$2,320,619
Total Assets
$3,730,191
Net Assets
$3,096,414
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Financial Trends

Organization Details

Formation Year
2000
Legal Domicile
WI
Principal Officer
MATTHEW DORNER
Phone
4142204700
Tax Period
2024-01-01 to 2024-12-31

MILWAUKEE DOWNTOWN INC, founded in 2000, is a community nonprofit in the Community Improvement sector that reported $2.7M in total revenue in fiscal year 2024. The organization ran a surplus of $419K, a strong 15% operating margin.

Mission

LEAD AND INSPIRE BELIEVERS IN MILWAUKEE TO ENGAGE IN EFFORTS THAT BUILD DOWNTOWN AS THE THRIVING, SUSTAINABLE, INNOVATIVE, AND VIBRANT HEART OF THE COMMUNITY.

Program Service Accomplishments

Program 1
Expenses: $513,654 Revenue: $38,375

HOLIDAY LIGHTS FESTIVAL AND STREET DECORATING - THE MILWAUKEE HOLIDAY LIGHTS FESTIVAL HAS HELPED TO ESTABLISH DOWNTOWN MILWAUKEE AS A PREMIER MIDWESTERN DESTINATION, DAZZLING GUESTS WITH NEW DISPLAYS...

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HOLIDAY LIGHTS FESTIVAL AND STREET DECORATING - THE MILWAUKEE HOLIDAY LIGHTS FESTIVAL HAS HELPED TO ESTABLISH DOWNTOWN MILWAUKEE AS A PREMIER MIDWESTERN DESTINATION, DAZZLING GUESTS WITH NEW DISPLAYS AND AN ABUNDANCE OF FAMILY-FRIENDLY EVENTS. MILWAUKEE DOWNTOWN IS THE LEAD COORDINATOR IN PROCURING AND INSTALLING DECOR, PRODUCING SEVERAL EVENTS, AND MARKETING EVERYTHING WITHIN ITS BOUNDARIES DURING THE SIX-WEEK FESTIVAL. THE FESTIVAL INCLUDES LOCAL SCHOOLS DECORATING A TREE WITH HANDMADE ORNAMENTS TO CREATE COMMUNITY SPIRIT PARK; PARK DECORATIONS IN CATHEDRAL SQUARE, PERE MARQUETTE AND ZEIDLER UNION SQUARE; A KICK-OFF EXTRAVAGANZA TO TURN ON THE LIGHTS FOR THE FIRST TIME - SHOW INCLUDES DANCE ACTS, SINGERS, ELECTED OFFICIALS, FIREWORKS AND MORE; SANTA'S MAILBOX, WHERE CHILDREN RECEIVE A PERSONALIZED LETTER BACK FROM SANTA; THE JINGLE BUS, A GUIDED TOUR OF MILWAUKEE WITH A FOCUS ON THE DECORATED PARKS; COCOA WITH THE CLAUSES, A FREE OPPORTUNITY TO SNAP FESTIVAL PHOTOS; AN ANNUAL ORNAMENT HONORING A DOWNTOWN LANDMARK; AND A COMPREHENSIVE BROCHURE FOR ACTIVITIES TO DO DURING THE HOLIDAY SEASON.

Program 2
Expenses: $707,213 Revenue: $22,795

EVENTS AND MARKETING PROGRAMS FOR DOWNTOWN MILWAUKEE CONSTITUENTS:DOWNTOWN DINING WEEK - FOR EIGHT DAYS AT THE BEGINNING OF JUNE, CONSUMERS ENJOY A PRIX-FIXE MENU FOR LUNCH AND/OR DINNER AT 35+...

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EVENTS AND MARKETING PROGRAMS FOR DOWNTOWN MILWAUKEE CONSTITUENTS:DOWNTOWN DINING WEEK - FOR EIGHT DAYS AT THE BEGINNING OF JUNE, CONSUMERS ENJOY A PRIX-FIXE MENU FOR LUNCH AND/OR DINNER AT 35+ RESTAURANTS. AN ESTIMATED 75,000 PATRONS PARTICIPATE IN DOWNTOWN DINING WEEK ANNUALLY.DOWNTOWN EMPLOYEE APPRECIATION WEEK - OUR THANK YOU TO THE DOWNTOWN WORKFORCE INCLUDES DAILY FREE LUNCHES, AFTER-WORK EVENTS INCLUDING VOLLEYBALL AND TRIVIA, EMPLOYEE RECOGNITION EVENTS, PRIZES AND MORE. WE WORK WITH OVER 20 LOCAL RESTAURANTS TO PROVIDE FREE LUNCH TO WORKERS, COLLABORATE WITH LOCAL BUSINESSES AND NON-PROFITS TO HAVE BOOTHS THAT HAVE VALUABLE INFORMATION AND PRIZES FOR THE WORKFORCE AND SECURE OVER $30,000 WORTH OF GIVE AWAYS ALL WEEK LONG.TASTE & TOAST - THE MONDAY-FRIDAY EVENT FEATURES COCKTAILS, MOCK-TAILS AND SMALL PLATES AT 20+ ESTABLISHMENTS AT A HIGH VALUE TO THE CONSUMER. THE EVENT TAKES PLACE DURING FIRST QUARTER TO DRIVE PATRONS INTO RESTAURANTS AND BARS DURING A SLOW TIME. SOCIAL MEDIA MARKETING: WE UTILIZE FACEBOOK, TWITTER, INSTAGRAM AND YOUTUBE IN A VARIETY OF WAYS TO CONNECT WITH OUR CONSUMER, COMMUNICATE IMPORTANT INFORMATION, SHARE PICTURES AND EVENTS AND SHARE SURVEY LINKS FOR ALL OF OUR EVENTS. COMMUNITY COLLABORATION - WE WORK WITH MANY COMMUNITY PARTNERS TO MAKE OUR EVENTS POSSIBLE, INCLUDING CITY AND COUNTY WORKERS, NON-PROFITS, STUDENT ORGANIZATIONS, SPORT TEAMS AND MORE. PUBLIC RELATIONS/MARKETING - STRATEGIES UTILIZED TO COMMUNICATE BID #21'S MISSION AND ACHIEVE ORGANIZATIONAL GOALS. TACTICS INCLUDE PRESS RELEASE DEVELOPMENT, MEDIA COORDINATION, WEBSITE MAINTENANCE, NEWSLETTERS TARGETING INTERNAL AND EXTERNAL AUDIENCES, AND MEDIA PLACEMENTS.BRANDING - A HYPER LOCAL MULTIMEDIA CAMPAIGN TO BRAND DOWNTOWN AS A DESTINATION TO WORK, LIVE, PLAY AND VISIT BY ELEVATING THE AWARENESS OF THE PLETHORA OF THINGS AVAILABLE WITHIN THE CENTRAL BUSINESS DISTRICT.

Program 3
Expenses: $752,332 Revenue: $-118

ECONOMIC DEVELOPMENT AND COMMUNITY PROJECTS: THE ORGANIZATION PROMOTES DOWNTOWN AS THE TOP DESTINATION FOR BUSINESSES TO LOCATE AND/OR EXPAND THROUGH A WIDE VARIETY OF STRATEGIES AND PROGRAMS...

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ECONOMIC DEVELOPMENT AND COMMUNITY PROJECTS: THE ORGANIZATION PROMOTES DOWNTOWN AS THE TOP DESTINATION FOR BUSINESSES TO LOCATE AND/OR EXPAND THROUGH A WIDE VARIETY OF STRATEGIES AND PROGRAMS. STRATEGIES INCLUDE: CO-LEADING THE CONNECTING MKE DOWNTOWN PLAN 2040, CREATING COLLATERAL AND COMMUNICATION PIECES SUCH AS THE DOWNTOWN AREA INVESTMENT MAP, THE HOP STREETCAR INVESTMENT OPPORTUNITIES GUIDE, MKE BLUEPRINT MAGAZINE, REAL RESULTS NEWSLETTER, SKYWALK MAP, AND REGULAR BUSINESS SPOTLIGHTS TO TELL THE DOWNTOWN DEVELOPMENT STORY. MILWAUKEE DOWNTOWN IS A GO-TO RESOURCE FOR ACCURATE MARKET DATA THAT IS USED BY DEVELOPERS, INVESTORS, BUSINESSES AND THE BROKERAGE COMMUNITY. THROUGH THE CEO CALL PROGRAM AND ONGOING OUTREACH, STAFF GATHERS DATA FROM BUSINESS EXECUTIVES ABOUT THE POSITIVES AND CHALLENGES OF DOING BUSINESS IN DOWNTOWN MILWAUKEE, WHICH ULTIMATELY PROVIDES A POINT OF DIRECTION ON NEW AND EXISTING INITIATIVES. IN ADDITION TO WORKING WITH CITY OF MILWAUKEE STAFF ON INCENTIVE PROGRAMS SUCH AS FACADE, WHITE BOX, AND SIGNAGE GRANTS, STAFF HAS SUCCESSFULLY IMPLEMENTED ITS OWN INCENTIVE PROGRAM TO ATTRACT BUSINESS DOWNTOWN THAT WAS CREATED IN PARTNERSHIP WITH BANK FIVE NINE NAMED THE MILWAUKEE DOWNTOWN BUSINESS DEVELOPMENT LOAN POOL. STAFF ALSO PROMOTES THE USE OF THE DOWNTOWN PACE LOAN POOL, BETTER BUILDINGS CHALLENGE, AND OPPORTUNITY ZONES. MILWAUKEE DOWNTOWN IS A TRUSTEE OF THE KIVA ZIP LOAN PROGRAM AND AN ACTIVE MEMBER OF THE STATE'S CONNECT COMMUNITIES PROGRAM.MILWAUKEE DOWNTOWN IS A STRONG ADVOCATE FOR ECONOMIC DEVELOPMENT PROJECTS AND PROGRAMS THAT ARE CONSISTENT WITH THE ORGANIZATION'S STRATEGIC PLAN AND OTHER NEW PROGRAMS THAT ARE CONSISTENT WITH THE ORGANIZATION'S MISSION. MILWAUKEE DOWNTOWN STAFF ALSO IS PLACING ADDED EMPHASIS ON SUPPORTING THE NIGHTTIME ECONOMY AND HOSPITALITY INDUSTRIES THROUGH PUBLIC ART, BRANDING, AND CONNECTIVITY PROJECTS. STAFF ALSO MAINTAINS LISTS OF PROPERTY AVAILABLE FOR LEASE/SALE, AND PROVES TO BE A GO-TO RESOURCE FOR DOWNTOWN ECONOMIC DEVELOPMENT INFORMATION. STAFF ALSO IS LEADING SEVERAL QUALITY OF LIFE INITIATIVES THAT AIM TO MAKE MILWAUKEE A DESTINATION TO LIVE, ATTRACTING TALENT THAT IN TURNS, ATTRACTS BUSINESSES IN SEARCH OF TALENT. THESE INITIATIVES INCLUDE DOWNTOWN'S FIRST DOG PARK, AESTHETIC UNDER FREEWAY LIGHTING & MURALS, AND IMPROVEMENTS TO DOWNTOWN'S OPEN SPACES AND PARKS.PUBLIC ART IMPLEMENTATIONS - LED THE COORDINATION AND FUNDRAISING EFFORTS FOR VARIOUS MURALS TO BEAUTIFY THE PUBLIC REALM WITH ART.ACTIVATION - INITIATED NEW PROJECTS TO ENLIVEN DOWNTOWN'S SIDEWALKS, ALLEYS, AND OTHER PUBLIC SPACES TO BOOST PEDESTRIAN TRAFFIC AND CUSTOMERS TO BRICK-AND-MORTAR BUSINESSES.REIMAGINE RED ARROW PARK - A MULTI-YEAR, PUBLIC-PRIVATE PARTNERSHIP TO ENHANCE THIS CENTRALIZED PUBLIC SPACE, AND TO FOSTER CIVIC LIFE IN IN THE HEART OF THE COMMUNITY, 365 DAYS A YEAR. PROGRAMMING INCLUDED DOWNTOWN ICE CAPE-ADE IN FEBRUARY, BIG TRUCK DAY IN MAY, AND HEART(BEATS) OF THE CITY POWERED BY MGIC, LUNCHTIME CONCERTS AND FOOD TRUCK SERIES TARGETING THE RETURNING DOWNTOWN WORKFORCE, AND JACK-O-LANTERN JUBILEE IN OCTOBER. DOWNTOWN DOG PARK - A COLLABORATIVE EFFORT BETWEEN MULTIPLE PUBLIC SECTORS, INCLUDING THE WISCONSIN DEPARTMENT OF TRANSPORTATION, THE CITY OF MILWAUKEE, AND HISTORIC THIRD WARD BID #2, TO TRANSFORM AN EMPTY PARCEL OF LAND UNDERNEATH THE I-794 OVERPASS, BETWEEN THE MILWAUKEE RIVER AND PLANKINTON AVENUE, INTO DOWNTOWN'S FIRST DOG PARK.

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $2,574,219
Program Service Revenue $58,109
Investment Income $102,453
Other Revenue $5,153
TOTAL REVENUE $2,739,934

Expense Breakdown

Grants Paid $177,166
Salaries & Benefits $395,313
Fundraising Expenses $65,708
Program Expenses $2,151,302
Other Expenses $1,748,140
TOTAL EXPENSES $2,320,619

Year-over-Year Comparison

2024 2023 Change
Revenue $2,739,934 $2,585,205 +0.1%
Expenses $2,320,619 $2,385,148 0.0%
Net Income $419,315 $200,057 +1.1%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
6
Independent Members
6
Employees
11
Volunteers
25

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$309,884
Total Directors
6
$0
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
JOSEPH ULLRICH IMMEDIATE PAST PRESIDENT 1.00
Officer Director
$0 $0 $0
KEVIN KENNEDY VICE PRESIDENT 1.00
Officer Director
$0 $0 $0
TAMMY BABISCH PRESIDENT (CHAIR) 1.00
Officer Director
$0 $0 $0
JOHN CREIGHTON SECRETARY 1.00
Officer Director
$0 $0 $0
KEVIN BEHL TREASURER 1.00
Officer Director
$0 $0 $0
ANNETTE ADAMS ASSISTANT SECRETARY 1.00
Officer Director
$0 $0 $0
ELIZABETH WEIRICK CHIEF EXECTIVE OFFICER 10.00
Officer
$0 $47,881 $309,884
MATTHEW DORNER ECONOMIC DEVELOPMENT DIREC 48.00
Highest
$135,816 $31,362 $167,178
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $2,739,934 $2,320,619 $3,730,191 $419,315
2023 $2,585,205 $2,385,148 $2,800,580 $200,057
2022 $3,612,284 $3,051,613 $3,198,182 $560,671
2021 $3,234,657 $2,925,889 $2,312,630 $308,768
2020 $2,596,433 $2,605,173 $2,084,286 $-8,740
2019 $3,571,573 $3,376,538 $2,040,166 $195,035
2018 $6,354,387 $5,695,618 $1,911,136 $658,769
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