VISIONS COUNSELING INC

EIN: 391991697 501(c)(3) Health Care

MERRILL, WI

Total Revenue
$62,681
Total Expenses
$55,576
Total Assets
$50,539
Net Assets
$50,539
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2000
Legal Domicile
WI
Principal Officer
GWENDOLYN MARTELLDANIELS
Phone
7155511970
Tax Period
2025-01-01 to 2025-12-31

VISIONS COUNSELING INC, founded in 2000, is a micro nonprofit in the Health Care sector that reported $63K in total revenue in fiscal year 2025. Expenses of $56K left a modest 11% surplus.

Mission

TO PROVIDE CHRIST-CENTERED, SOLUTION-FOCUSED COUNSELING AND WELLNESS EDUCATION, REGARDLESS OF ABILITY TO PAY

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $62,681
Investment Income $0
Other Revenue $0
TOTAL REVENUE $62,681

Expense Breakdown

Grants Paid $0
Salaries & Benefits $17,518
Fundraising Expenses $0
Program Expenses $55,576
Other Expenses $38,058
TOTAL EXPENSES $55,576

Year-over-Year Comparison

2025 2024 Change
Revenue $62,681 $64,516 0.0%
Expenses $55,576 $54,606 +0.0%
Net Income $7,105 $9,910 -0.3%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
4
Independent Members
4
Employees
N/A
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$17,518
Total Directors
1
$17,518
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
GWENDOLYN MARTELL-DANIELS COUNSELOR 40.00
Officer Director
$17,518 $0 $17,518
LYNN GABRIEL PRESIDENT 0.00
Officer
$0 $0 $0
GENA MACKENZIE MEMBER 0.00
Officer
$0 $0 $0
RON SCHOENECK SECRETARY 0.00
Officer
$0 $0 $0
KATHLEEN SCHOENECK SECRETARY 0.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $62,681 $55,576 $50,539 $7,105
2024 $64,516 $54,606 $43,434 $9,910
2021 $52,959 $41,676 $32,024 $11,283
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