WISCONSIN RAPIDS AREA CONVENTION &… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2001

Legal Domicile

Principal Officer

MEREDITH KLEKER

Phone

7154224650

Tax Period

2025-01-01 to 2025-12-31

WISCONSIN RAPIDS AREA CONVENTION & VISIT, founded in 2001, is a small nonprofit in the Community Improvement sector that reported $362K in total revenue in fiscal year 2025. Revenue decreased 7% compared to the prior year. Net assets of $812K represent 27 months of operating reserves.

Mission

PROMOTE TOURISM AND CONVENTIONS IN THE WISCONSIN RAPIDS AREA

Program Service Accomplishments

Program 1

ONGOING PROMOTION OF WISCONSIN RAPIDS AREA TO TOURISTS AND CONVENTION MARKETS

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $328,526

Program Service Revenue $19,019

Investment Income $14,782

Other Revenue $0

TOTAL REVENUE $362,327

Expense Breakdown

Grants Paid $0

Salaries & Benefits $167,811

Fundraising Expenses $0

Other Expenses $205,698

TOTAL EXPENSES $373,509

Year-over-Year Comparison

	2025	2024	Change
Revenue	$362,327	$388,054	-0.1%
Expenses	$373,509	$346,571	+0.1%
Net Income	$-11,182	$41,483	-1.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MATT ZAKOWSKI	TREASURER	1.00	Officer Director	$0	$0	$0
MIKE HITTNER	PRESIDENT	1.00	Officer Director	$0	$0	$0
SCOTT KELLOGG	VICE PRESIDENT	1.00	Officer Director	$0	$0	$0
JONATHAN BURT-OLSON	DIRECTOR	1.00	Director	$0	$0	$0
JEREMY SICKLER	SECRETARY	1.00	Officer Director	$0	$0	$0
ADAM ESTES	VICE PRESIDENT	1.00	Officer Director	$0	$0	$0
JOAN CARROLL	DIRECTOR	1.00	Director	$0	$0	$0
HEATHER MCKELLIPS	DIRECTOR	1.00	Director	$0	$0	$0
JULIE TIMM	DIRECTOR	1.00	Director	$0	$0	$0
SEAN PATEL	DIRECTOR	1.00	Director	$0	$0	$0
JESSICA TRZEBIATOWSKI	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$362,327	$373,509	$816,445	$-11,182
2024	$388,054	$346,571	$827,025	$41,483
2023	$403,223	$286,232	$785,535	$116,991
2022	$446,030	$297,079	$665,254	$148,951
2021	$335,196	$263,857	$515,494	$71,339
2020	$318,872	$231,813	$444,439	$87,059
2019	$385,418	$314,268	$358,679	$71,150

WISCONSIN RAPIDS AREA CONVENTION & VISIT