GOODWILL RETAIL SERVICES INC

EIN: 392040239 501(c)(3) Employment

MILWAUKEE, WI

Total Revenue
$224,598,805
Total Expenses
$227,702,208
Total Assets
$148,690,582
Net Assets
$39,095,474
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2001
Legal Domicile
WI
Principal Officer
JEFFREY DOCALAVICH
Phone
4148474200
Tax Period
2025-01-01 to 2025-12-31

GOODWILL RETAIL SERVICES INC, founded in 2001, is a major nonprofit in the Employment sector that reported $224.6M in total revenue in fiscal year 2025. Revenue grew 10% year-over-year, indicating healthy expansion.

Mission

GOODWILL RETAIL SERVICES, INC. ("GOODWILL RETAIL") IS A NONSTOCK, NOT-FOR-PROFIT WISCONSIN CORPORATION, WHOSE SOLE MEMBER IS GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN, INC. ("GOODWILL"), A WISCONSIN NONSTOCK, NOT-FOR-PROFIT CORPORATION WITH (CONTINUED ON SCHEDULE O)

Program Service Accomplishments

Program 1
Expenses: $24,462,144

GOODWILL RETAIL SERVICES, INC. ("GOODWILL RETAIL") PROVIDES A SOURCE OF INCOME TO PROMOTE THE CHARITABLE MISSION OF ITS PARENT CORPORATION, GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN, INC...

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GOODWILL RETAIL SERVICES, INC. ("GOODWILL RETAIL") PROVIDES A SOURCE OF INCOME TO PROMOTE THE CHARITABLE MISSION OF ITS PARENT CORPORATION, GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN, INC., INCLUDING THAT ORGANIZATION'S NUMEROUS PROGRAMS FOR PROVIDING TRAINING, EMPLOYMENT, AND SUPPORTIVE SERVICES FOR INDIVIDUALS WITH DISABILITIES OR DISADVANTAGES. GOODWILL RETAIL OPERATED 76 STORES AND DONATION CENTERS DURING 2025, PROVIDING EMPLOYMENT OPPORTUNITIES AND REVENUE TO FURTHER GOODWILL'S MISSION. GOODWILL RETAIL PROVIDES WORK OPPORTUNITIES FOR LOCAL RESIDENTS, MANY OF WHOM HAVE BARRIERS TO EMPLOYMENT. AT THE END OF 2025, 5,290 PEOPLE WERE EMPLOYED. (CONTINUED ON SCHEDULE O)

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $167,558,407
Program Service Revenue $0
Investment Income $24,272
Other Revenue $57,016,126
TOTAL REVENUE $224,598,805

Expense Breakdown

Grants Paid $24,462,144
Salaries & Benefits $105,937,263
Fundraising Expenses $0
Program Expenses $24,462,144
Other Expenses $97,302,801
TOTAL EXPENSES $227,702,208

Year-over-Year Comparison

2025 2024 Change
Revenue $224,598,805 $203,490,270 +0.1%
Expenses $227,702,208 $205,775,966 +0.1%
Net Income $-3,103,403 $-2,285,696 +0.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Governance

Voting Members
4
Independent Members
4
Employees
6999
Volunteers
4

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$2,027,915
Total Directors
6
$0
Key Employees
1
$656,523
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ROBERT KLUG CHAIR 1.00
Officer Director
$0 $0 $0
THOMAS SAVAGE SECRETARY 1.00
Officer Director
$0 $0 $0
JAMES BORRIS TREASURER - AS OF 02/25 1.00
Officer Director
$0 $0 $0
TIMOTHY MATTKE TREASURER - THRU 02/25 1.00
Officer Director
$0 $0 $0
JACQUELINE BOWLES DIRECTOR 1.00
Director
$0 $0 $0
DAVID MARCUS EX OFFICIO DIRECTOR - AS OF 02/25 1.00
Director
$0 $0 $0
JACQUELINE HALLBERG PRESIDENT & CEO 8.00
Officer
$0 $400,215 $1,250,045
JEFFREY DOCALAVICH ASST. TREASURER 8.00
Officer
$0 $252,298 $777,870
SCOTT DEXTER CHIEF RETAIL OFFICER 40.00
Key Emp
$423,679 $232,844 $656,523
DAN MICHAEL VICE PRESIDENT 40.00
Highest
$316,596 $162,133 $478,729
JASON BURNS VICE PRESIDENT 40.00
Highest
$290,517 $138,011 $428,528
SHAWN MCCOURT VICE PRESIDENT 40.00
Highest
$285,850 $132,961 $418,811
JULIE DEMING DIRECTOR INVENTORY 40.00
Highest
$178,622 $144,855 $323,477
JAMES TIPTON DIRECTOR STORES 40.00
Highest
$167,770 $72,343 $240,113
BASIL BUCHKO FORMER ASST. SECRETARY 0.00
$0 $0 $170,000
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $224,598,805 $227,702,208 $148,690,582 $-3,103,403
2024 $203,490,270 $205,775,966 $154,085,956 $-2,285,696
2023 $206,269,143 $212,400,815 $142,911,043 $-6,131,672
2022 $200,242,275 $205,119,896 $139,243,053 $-4,877,621
2021 $197,886,415 $170,152,764 $150,087,220 $27,733,651
2020 $134,804,539 $133,764,676 $136,418,129 $1,039,863
2019 $171,222,712 $176,891,073 $123,036,172 $-5,668,361
2018 $161,383,755 $158,916,856 $49,415,915 $2,466,899
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