HERITAGE CREDIT UNION

EIN: 396048473

DEFOREST, WI

Total Revenue
$2,753,323
Total Expenses
$3,204,172
Total Assets
N/A
Net Assets
N/A
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1934
Legal Domicile
WI
Principal Officer
ANITA RAUCH
Phone
6082412191
Tax Period
2022-01-01 to 2022-02-28

HERITAGE CREDIT UNION, founded in 1934, is a community nonprofit that reported $2.8M in total revenue in fiscal year 2021. Revenue fell 86% from the prior year — a significant decline worth monitoring. Expenses of $3.2M exceeded revenue, resulting in a 16% operating deficit.

Mission

SIMPLIFY BANKING, MEET PEOPLE'S FINANCIAL NEEDS, SAVE PEOPLE TIME.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2021)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $2,824,041
Investment Income $-73,396
Other Revenue $2,678
TOTAL REVENUE $2,753,323

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,733,515
Fundraising Expenses $0
Other Expenses $1,470,657
TOTAL EXPENSES $3,204,172

Year-over-Year Comparison

2021 2020 Change
Revenue $2,753,323 $20,193,229 -0.9%
Expenses $3,204,172 $16,612,606 -0.8%
Net Income $-450,849 $3,580,623 -1.1%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
7
Independent Members
6
Employees
N/A
Volunteers
6

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$542,898
Total Directors
7
$518,409
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ANITA RAUCH CHIEF EXECUTIVE OFFICER 40.00
Officer Director
$493,004 $25,405 $518,409
GREG CULLEN CHAIRPERSON 1.00
Officer Director
$0 $0 $0
CATIE SHANNON TREASURER 1.00
Officer Director
$0 $0 $0
DAUN MAIER SECRETARY 1.00
Officer Director
$0 $0 $0
BROOKE FREY DIRECTOR 1.00
Director
$0 $0 $0
KEITH SCHMIDT DIRECTOR 1.00
Director
$0 $0 $0
MATT YOUNG DIRECTOR 1.00
Director
$0 $0 $0
CHELSEA ZASTROW CHIEF FINANCIAL OFFICER 40.00
Officer
$20,210 $4,279 $24,489
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2022 $2,753,323 $3,204,172 No data $-450,849
2021 $20,193,229 $16,612,606 $461,320,772 $3,580,623
2020 $19,634,302 $17,164,275 $451,147,003 $2,470,027
2019 $19,287,608 $16,926,491 $389,446,849 $2,361,117
2018 $17,050,104 $14,431,239 $350,873,855 $2,618,865
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