WISCONSIN HOTEL & LODGING ASSOCIAT… - Form 990 Financial Data

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

1927

Legal Domicile

Principal Officer

BILL ELLIOTT

Phone

2627822851

Tax Period

2024-07-01 to 2025-06-30

WISCONSIN HOTEL & LODGING ASSOCIATION INC, founded in 1927, is a small nonprofit that reported $835K in total revenue in fiscal year 2024.

Mission

OUR MISSION IS TO BE THE TRUSTED VOICE ADVANCING WISCONSIN'S HOTEL AND LODGING INDUSTRY THROUGH ADVOCACY, EDUCATION, AND CONNECTING COMMUNITIES.

Program Service Accomplishments

Program 1

APPROXIMATELY 140,000 COPIES OF THE WISCONSIN LODGING DIRECTORY ARE PRINTED AND DISTRIBUTED THROUGH BOTH PAID DISTRIBUTION AND OTHER DELIVERY CHANNELS. THE DIRECTORY INCLUDES LISTINGS OF NEARLY 500 LODGING PROPERTIES AROUND THE STATE, PROVIDING TRAVELERS WITH A POPULAR AND EASY-TO-USE PRINT GUIDE (WITH A LIVE VERSION ALSO AVAILABLE ON A WEBSITE) TO ENCOURAGE THEM TO BOOK OVERNIGHT STAYS IN WISCONSIN'S LODGING PROPERTIES. MEMBER PROPERTIES HAVE REPORTED THAT THE DIRECTORY GENERATES LEADS FOR THEIR PROPERTIES, PROVIDING INCREASED BUSINESS FOR LODGING PROPERTIES AROUND THE STATE, WHICH CONTRIBUTES TO THEIR OVERALL GENERAL WELFARE AND SUCCESS.

Program 2

THE WISCONSIN LODGING CONFERENCE AND TRADE SHOW PROVIDES EDUCATIONAL SESSIONS AND PEER-TO-PEER NETWORKING OPPORTUNITIES TO HELP PROPERTIES IMPROVE THEIR BUSINESS AND BECOME MORE SUCCESSFUL. THE...

THE WISCONSIN LODGING CONFERENCE AND TRADE SHOW PROVIDES EDUCATIONAL SESSIONS AND PEER-TO-PEER NETWORKING OPPORTUNITIES TO HELP PROPERTIES IMPROVE THEIR BUSINESS AND BECOME MORE SUCCESSFUL. THE SYMPOSIUM ALLOWS PROPERTY OWNERS AND OPERATORS TO LEARN ABOUT THE LATEST PRODUCTS AND SERVICES AVAILABLE TO THE INDUSTRY TO MAKE THEM MORE OPERATIONALLY EFFICIENT AND SUCCESSFUL. IN FY25, 157 OWNERS AND OPERATORS PARTICIPATED IN THIS EVENT.

Program 3

THE TARGETED MARKETING PROGRAM, FORMERLY KNOWN AS OUR CO-OPERATIVE PROGRAM, PROVIDED APPROXIMATELY 30 OPPORTUNITIES THAT ALLOW MEMBER PROPERTIES TO JOIN TOGETHER TO GAIN COST EFFICIENCIES AND SAVINGS IN MARKETING BY PURCHASING COLLABORATIVE ADVERTISING THAT MARKETS OVERNIGHT STAYS AT PARTICIPATING PROPERTIES AND LOCAL AREAS ALONG WITH ENCOURAGING ACCESS TO ALL MEMBER PROPERTIES BY MARKETING THE ASSOCIATION'S SEARCHABLE WEBSITE THAT LISTS ALL MEMBER LODGING PROPERTIES AROUND THE STATE. THIS PROGRAM CONTRIBUTES TO THE GENERAL WELFARE OF MEMBERS BY ENCOURAGING TRAVELERS TO BOOK OVERNIGHT STAYS AT MEMBER PROPERTIES.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $16,705

Program Service Revenue $768,153

Investment Income $30,296

Other Revenue $19,490

TOTAL REVENUE $834,644

Expense Breakdown

Grants Paid $0

Salaries & Benefits $430,844

Fundraising Expenses $0

Other Expenses $429,491

TOTAL EXPENSES $860,335

Year-over-Year Comparison

	2024	2023	Change
Revenue	$834,644	$822,123	+0.0%
Expenses	$860,335	$792,155	+0.1%
Net Income	$-25,691	$29,968	-1.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$167,813

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
RORY MADSEN	CHAIR	1.00	Officer Director	$0	$0	$0
VICTOR RAVAGO	VICE CHAIR	1.00	Officer Director	$0	$0	$0
AMY BOSTON	CHAIR ELECT	1.00	Officer Director	$0	$0	$0
JON JOSSART	PAST CHAIR	1.00	Officer Director	$0	$0	$0
KRISSY SIGMUND	SECRETARY/TREASURER	1.00	Officer Director	$0	$0	$0
JAY SCHUMERTH	CHAIR (THRU DEC 2024)	1.00	Officer Director	$0	$0	$0
AARON WOLF	LODGING DIRECTOR	1.00	Director	$0	$0	$0
AMY SUPPLE	LODGING DIRECTOR	1.00	Director	$0	$0	$0
CORY LATOURELL	LODGING DIRECTOR	1.00	Director	$0	$0	$0
DAVE SEKERES	LODGING DIRECTOR	1.00	Director	$0	$0	$0
ERIN MCDONALD	LODGING DIRECTOR	1.00	Director	$0	$0	$0
JOHN CHASTAN	LODGING DIRECTOR	1.00	Director	$0	$0	$0
JONATHAN WEBSTER	LODGING DIRECTOR	1.00	Director	$0	$0	$0
KATIE NEUFELD	LODGING DIRECTOR	1.00	Director	$0	$0	$0
KEVIN GALLAGHER	LODGING DIRECTOR	1.00	Director	$0	$0	$0
LARRY ROBE	LODGING DIRECTOR	1.00	Director	$0	$0	$0
MICHAEL CARSTEDT	LODGING DIRECTOR	1.00	Director	$0	$0	$0
MISSY LEBELLE	LODGING DIRECTOR	1.00	Director	$0	$0	$0
NICK JOHNSON	LODGING DIRECTOR	1.00	Director	$0	$0	$0
RANDEE TALWAR	LODGING DIRECTOR	1.00	Director	$0	$0	$0
RANDY KLIMENT	LODGING DIRECTOR	1.00	Director	$0	$0	$0
RYAN BATLEY	LODGING DIRECTOR	1.00	Director	$0	$0	$0
SARA ABBOTT	LODGING DIRECTOR	1.00	Director	$0	$0	$0
SHERYL THARMAN	LODGING DIRECTOR	1.00	Director	$0	$0	$0
CARMEN SMALLEY	ASSOCIATE DIRECTOR	1.00	Director	$0	$0	$0
CINDY LAPIDAKIS	ASSOCIATE DIRECTOR	1.00	Director	$0	$0	$0
MIKE BALISTRIERI	ASSOCIATE DIRECTOR	1.00	Director	$0	$0	$0
BEN SANNESS	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
BRANDON MCCONNELL	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
SEAN PATEL	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
TODD WINKLER	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
TONYA PROSSER	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
AARON HAMMER	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
KIM BROWN	ASSOCIATE DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
SCOTT SCHULTZ	ASSOCIATE DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
TONY BEER	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
MARY ANNE CERASO-ALIOTO	ASSOCIATE DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
MIKE PATEL	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
JUSTIN BEHLING	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
JASON HAGER	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
BRIAN LEE	ASSOCIATE DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
PETE BOESE	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
BOB PATEL	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
BILL ELLIOTT	PRESIDENT/CEO	40.00	Officer	$158,830	$8,983	$167,813

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$834,644	$860,335	$690,906	$-25,691
2024	$822,123	$792,155	$669,777	$29,968
2023	$675,563	$724,488	$655,542	$-48,925
2022	$557,827	$700,857	$550,064	$-143,030
2021	$538,952	$576,367	$733,033	$-37,415
2020	$684,353	$664,519	$599,126	$19,834
2019	$748,050	$814,201	$819,845	$-66,151

WISCONSIN HOTEL & LODGING ASSOCIATION INC