WISCONSIN HOTEL & LODGING ASSOCIATION INC (EIN 396078094) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1927

Legal Domicile

Principal Officer

BILL ELLIOTT

Phone

2627822851

Tax Period

2024-07-01 to 2025-06-30

WISCONSIN HOTEL & LODGING ASSOCIATION INC, founded in 1927, is a small nonprofit that reported $835K in total revenue in fiscal year 2024.

Mission

THE WISCONSIN HOTEL & LODGING ASSOCIATION DETERMINES SERVICES NEEDED BY THE EVOLVING NEEDS OF THE INDUSTRY RANGING FROM MARKETING, COMMUNICATIONS, LEGAL AND OTHER SOURCES, LEGISLATIVE INFORMATION AND REPRESENTATION, AND THE PROVISION OF EDUCATION, DELIVERING THE SERVICES TO MEMBERS IN A COST-EFFECTIVE, TIMELY, AND VALUED MANNER.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $16,705

Program Service Revenue $768,153

Investment Income $30,296

Other Revenue $19,490

TOTAL REVENUE $834,644

Expense Breakdown

Grants Paid $0

Salaries & Benefits $430,844

Fundraising Expenses $0

Other Expenses $429,491

TOTAL EXPENSES $860,335

Year-over-Year Comparison

	2024	2023	Change
Revenue	$834,644	$822,123	+0.0%
Expenses	$860,335	$792,155	+0.1%
Net Income	$-25,691	$29,968	-1.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$167,813

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
RORY MADSEN	CHAIR	1.00	Officer Director	$0	$0	$0
VICTOR RAVAGO	VICE CHAIR	1.00	Officer Director	$0	$0	$0
AMY BOSTON	CHAIR ELECT	1.00	Officer Director	$0	$0	$0
JON JOSSART	PAST CHAIR	1.00	Officer Director	$0	$0	$0
KRISSY SIGMUND	SECRETARY/TREASURER	1.00	Officer Director	$0	$0	$0
JAY SCHUMERTH	CHAIR (THRU DEC 2024)	1.00	Officer Director	$0	$0	$0
AARON WOLF	LODGING DIRECTOR	1.00	Director	$0	$0	$0
AMY SUPPLE	LODGING DIRECTOR	1.00	Director	$0	$0	$0
CORY LATOURELL	LODGING DIRECTOR	1.00	Director	$0	$0	$0
DAVE SEKERES	LODGING DIRECTOR	1.00	Director	$0	$0	$0
ERIN MCDONALD	LODGING DIRECTOR	1.00	Director	$0	$0	$0
JOHN CHASTAN	LODGING DIRECTOR	1.00	Director	$0	$0	$0
JONATHAN WEBSTER	LODGING DIRECTOR	1.00	Director	$0	$0	$0
KATIE NEUFELD	LODGING DIRECTOR	1.00	Director	$0	$0	$0
KEVIN GALLAGHER	LODGING DIRECTOR	1.00	Director	$0	$0	$0
LARRY ROBE	LODGING DIRECTOR	1.00	Director	$0	$0	$0
MICHAEL CARSTEDT	LODGING DIRECTOR	1.00	Director	$0	$0	$0
MISSY LEBELLE	LODGING DIRECTOR	1.00	Director	$0	$0	$0
NICK JOHNSON	LODGING DIRECTOR	1.00	Director	$0	$0	$0
RANDEE TALWAR	LODGING DIRECTOR	1.00	Director	$0	$0	$0
RANDY KLIMENT	LODGING DIRECTOR	1.00	Director	$0	$0	$0
RYAN BATLEY	LODGING DIRECTOR	1.00	Director	$0	$0	$0
SARA ABBOTT	LODGING DIRECTOR	1.00	Director	$0	$0	$0
SHERYL THARMAN	LODGING DIRECTOR	1.00	Director	$0	$0	$0
CARMEN SMALLEY	ASSOCIATE DIRECTOR	1.00	Director	$0	$0	$0
CINDY LAPIDAKIS	ASSOCIATE DIRECTOR	1.00	Director	$0	$0	$0
MIKE BALISTRIERI	ASSOCIATE DIRECTOR	1.00	Director	$0	$0	$0
BEN SANNESS	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
BRANDON MCCONNELL	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
SEAN PATEL	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
TODD WINKLER	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
TONYA PROSSER	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
AARON HAMMER	LODGING DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
KIM BROWN	ASSOCIATE DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
SCOTT SCHULTZ	ASSOCIATE DIRECTOR (FROM JAN 2025)	1.00	Director	$0	$0	$0
TONY BEER	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
MARY ANNE CERASO-ALIOTO	ASSOCIATE DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
MIKE PATEL	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
JUSTIN BEHLING	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
JASON HAGER	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
BRIAN LEE	ASSOCIATE DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
PETE BOESE	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
BOB PATEL	LODGING DIRECTOR (THRU DEC 2024)	1.00	Director	$0	$0	$0
BILL ELLIOTT	PRESIDENT/CEO	40.00	Officer	$158,830	$8,983	$167,813

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$834,644	$860,335	$690,906	$-25,691
2024	$822,123	$792,155	$669,777	$29,968
2023	$675,563	$724,488	$655,542	$-48,925
2022	$557,827	$700,857	$550,064	$-143,030
2021	$538,952	$576,367	$733,033	$-37,415
2020	$684,353	$664,519	$599,126	$19,834
2019	$748,050	$814,201	$819,845	$-66,151

WISCONSIN HOTEL & LODGING ASSOCIATION INC