Advertising Federation of Minnesota Inc

EIN: 411302399

Richfield, MN

Total Revenue
$229,247
Total Expenses
$323,910
Total Assets
$62,022
Net Assets
$54,194
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1915
Legal Domicile
MN
Principal Officer
Kate Kearns
Phone
6123066848
Tax Period
2024-07-01 to 2025-06-30

Advertising Federation of Minnesota Inc, founded in 1915, is a small nonprofit that reported $229K in total revenue in fiscal year 2024. Revenue fell 24% from the prior year — a significant decline worth monitoring. Expenses of $324K exceeded revenue, resulting in a 41% operating deficit.

Mission

The mission of the Organization is to encourage the professional growth and development of the members to encourage high standards of advertising practices to represent the advertising industry in working with governments at the federal, state and local levels in areas of mutual concern and interest.ADFED is a nonprofit, professional trade association that serves the Minnesota advertising community including agencies, advertisers, suppliers, and students. ADFED is part of the American Advertising Federation (AAF), the nation's oldest advertising trade association.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $128,339
Program Service Revenue $100,908
Investment Income $0
Other Revenue $0
TOTAL REVENUE $229,247

Expense Breakdown

Grants Paid $2,122
Salaries & Benefits $34,500
Fundraising Expenses $0
Other Expenses $287,288
TOTAL EXPENSES $323,910

Year-over-Year Comparison

2024 2023 Change
Revenue $229,247 $302,604 -0.2%
Expenses $323,910 $281,355 +0.2%
Net Income $-94,663 $21,249 -5.5%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
18
Independent Members
18
Employees
N/A
Volunteers
55

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$30,000
Total Directors
21
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Alex Ostermann Finance Chair 1.00
Director
$0 $0 $0
Megan Faykosh Program Manager 1.00
Director
$0 $0 $0
Brian Casey Membership Chair 1.00
Director
$0 $0 $0
David Lovett Membership Chair 1.00
Director
$0 $0 $0
Jack Swift Membership Chair 1.00
Director
$0 $0 $0
Marc Liu Sponsorship Chair 1.00
Director
$0 $0 $0
Vanessa Johnson AdVocation 1.00
Director
$0 $0 $0
Emy Dominguez Marin Community + Inclusion Chair 1.00
Director
$0 $0 $0
Michaela Clubb Community + Inclusion Chair 1.00
Director
$0 $0 $0
Sara SJ Johnson The Minnies Chair 1.00
Director
$0 $0 $0
Emily Rinde WLP Chair 1.00
Director
$0 $0 $0
Jonny Grubb Programs Chair 1.00
Director
$0 $0 $0
Whitney Hansen Programs Chair 1.00
Director
$0 $0 $0
Chris Gould Technology Chair 1.00
Director
$0 $0 $0
Anton Friant President Emeritus 1.00
Director
$0 $0 $0
Hanna Olson Ad2 Vice President 1.00
Director
$0 $0 $0
Caleb Peabody Ad2 President 1.00
Director
$0 $0 $0
Hana Chughtai President 1.00
Officer Director
$0 $0 $0
Althea Larson Vice President 1.00
Officer Director
$0 $0 $0
Melissa O'Keefe Secretary 1.00
Officer Director
$0 $0 $0
Kevin Besikof Treasurer 1.00
Officer Director
$0 $0 $0
Kate Kearns Executive Director 40.00
Officer
$30,000 $0 $30,000
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $229,247 $323,910 $62,022 $-94,663
2024 $302,604 $281,355 $159,415 $21,249
2023 $267,228 $284,810 $137,113 $-17,582
2022 $209,866 $191,801 $161,003 $18,065
2021 $147,547 $106,642 $132,151 $40,905
2020 $228,119 $143,253 $91,246 $84,866
2019 $250,882 $280,379 $6,380 $-29,497
2018 $258,751 $250,780 $37,519 $7,971
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