PHEASANTS FOREVER INC

EIN: 411429149 501(c)(3)

ST PAUL, MN

Total Revenue
$118,599,546
Total Expenses
$116,416,519
Total Assets
$83,380,132
Net Assets
$64,383,743
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Organization Details

Formation Year
1982
Legal Domicile
MN
Principal Officer
Marilyn Vetter
Phone
6517732000
Tax Period
2024-07-01 to 2025-06-30

PHEASANTS FOREVER INC, founded in 1982, is a major nonprofit that reported $118.6M in total revenue in fiscal year 2024. Revenue decreased 11% compared to the prior year.

Mission

Pheasants Forever and Quail Forever's mission is to conserve pheasants, quail, and other wildlife through habitat improvements, public access, education, and conservation advocacy.

Program Service Accomplishments

Program 1
Expenses: $87,975,572 Revenue: $3,185,418

Wildlife Habitat Initiatives: During the 2025 fiscal year, Pheasants Forever, Inc. completed over 2,500 habitat projects impacting 88,600 acres. Since its inception in 1982, Pheasants Forever has...

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Wildlife Habitat Initiatives: During the 2025 fiscal year, Pheasants Forever, Inc. completed over 2,500 habitat projects impacting 88,600 acres. Since its inception in 1982, Pheasants Forever has spent $1.34 billion and completed 589,000 habitat projects. These projects include land acquisitions, shelterbelts, wetlands, food plots, nesting cover, tree planting, maintenance and include the purchase of habitat equipment. Following are current year highlights of the various projects completed by Pheasants Forever: Land Acquisitions-Land acquired by, or with the help of, Pheasants Forever is generally donated to state and federal wildlife agencies for public wildlife management areas. During the year, Pheasants Forever spent $16.9 million to help purchase 941 acres of land, including conservation easements Since inception, Pheasants Forever has helped purchase, and put into public domain, more than 205,000 acres of land at a cost of $341 million. Shelterbelts- A well designed shelterbelt can effectively protect wildlife from exposure to harsh weather conditions. Shelterbelts also provide loafing, feeding, roosting and escape cover for pheasants and other upland wildlife throughout the year. In harsh winters, shelterbelts become rescue cover, allowing a nucleus of breeding individuals to survive the winter and repopulate the rural landscape the next spring. During the year, Pheasants Forever expended $4.8 million to plant trees and has spent $32.7 million on planted trees since 1982. Wetlands - Wetlands provide an excellent source of winter cover and provide the best overall survival rates for pheasants. A wetland's dense network of stems provides effective insulation from cold temperatures and wind chill and provides shelter from blowing and drifting snow. Pheasants Forever restored 410 acres of wetlands during the year and 89,751 acres of wetlands since inception. Food Plots- Winter cover is much more effective with a high energy food source nearby. Well-placed food plots establish safe foraging patterns, restrict unnecessary movements, and provide a dependable food source. A dependable high energy food source is needed to carry female birds through harsh winters in good condition and leads to a reduction in mortality rate during the following spring nesting season. During the year, Pheasants Forever planted 53,223 acres of food plots and has planted 2,351,900 acres of food plots since 1982. Nesting Cover - Throughout the pheasant range, nesting cover is the single most important limiting factor for wildlife populations. Establishing the right vegetation and managing it properly will provide pheasants with concealment from predators and protection from various weather conditions. Additionally, our nesting and brood-rearing projects that plant prairie grasses and forbs (flowering plants) also improve habitat for bees, butterflies and other pollinators. Pheasants Forever established or improved 18,162 acres of nesting cover during the year, and more than 3,245,000 acres since 1982. Maintenance - During fiscal year 2025 Pheasants Forever completed 452 projects to maintain quality habitat on over 15,000 acres. Since 1999 the organization has completed more than 59,000 maintenance projects covering more than 3,763,000 acres. Equipment - Pheasants Forever chapters purchase specialized habitat equipment which is either donated to local wildlife agencies or made available to local landowners to aid in establishing and/or maintaining their own habitat projects. During the year, Pheasants Forever expended $985,000 to purchase habitat equipment and has spent $23.3 million on habitat equipment since inception. Farm Bill Biologist Program - Pheasants Forever has developed a network of more than 350 trained biologists that work directly with local landowners, state and federal agencies and others around the country. These Farm Bill Biologists, Coordinating Wildlife Biologists, Habitat Specialists and others assist landowners and property managers in designing, developing, and funding habitat improvements on private lands and public lands. PF Biologists and other trained field staff possess the knowledge of federal, state, and local programs to assist landowners in finding the right program to meet their personal habitat and land use goals. Through a unique partnership, Farm Bill Biologists are located in local USDA service centers in priority habitat areas throughout the pheasant and quail range. During fiscal year 2025, Pheasants Forever biologists worked with more than 43,600 landowners to improve wildlife habitat on more than 2.04 million acres.

Program 2
Expenses: $8,188,505 Revenue: $0

Public Awareness, Education and Outreach: The education and outreach component of Pheasants Forever provides year-round youth programs that offer a pathway of activities that cultivate and grow land...

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Public Awareness, Education and Outreach: The education and outreach component of Pheasants Forever provides year-round youth programs that offer a pathway of activities that cultivate and grow land stewards and hunting conservationists of all ages. The focus is on hunter recruitment, retention, and reactivation. This initiative is carried on in part through the No Child Left Indoors(R) Initiative and other outreach activities. The organization's publications, The Pheasants Forever Journal of Upland Conservation (published four times a year) and The Quail Forever Journal of Quail Conservation (published four times a year) and the joint Upland Hunting SUPER issue (published once for both PF and QF audiences) are distributed to members along with a variety of printed and electronic communications disseminated to educators, chapter leaders, and other stakeholders. These periodicals contain information pertaining to the need for wildlife habitat development and restoration, the benefits of water and soil conservation, current issues and policies affecting conservation and the tradition of hunting, chapter activities and other special features. During the 2025 fiscal year, Pheasants Forever & Quail Forever hosted over 2,000 outreach events that introduced habitat education, our hunting heritage, shooting sports and conservation engagement to 44,253 youth and 45,876 adult participants across the country. Pheasants Forever and Quail Forever outreach events include events, workshops, educational materials and resources. Education & Outreach efforts support PF and QF chapters in community activities that engage youth and their families in outdoor, hands-on activities aimed at recruiting, retaining & reactivating hunter conservationists and engaged advocates for wildlife habitat. Such events include hunter safety classes, learn to hunt events, pollinator habitat projects, summer camps, shooting programs and outdoor field days. Youth 17 or younger can become Ringnecks and/or Whistler members. Over 11,000 youth members receive the youth publication Upland Tales four times a year. Youth leadership is encouraged at the local level and through state youth leadership councils. Educational brochures also are available on subjects such as habitat and pheasant population dynamics.

Program 3
Expenses: $3,233,433 Revenue: $1,590,354

Chapter, Volunteer and Member Services: Pheasants Forever's regional field representatives provide support, information, hands-on education to the public, and work on implementation of wildlife...

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Chapter, Volunteer and Member Services: Pheasants Forever's regional field representatives provide support, information, hands-on education to the public, and work on implementation of wildlife habitat development and restoration. PF's representatives also assist members and chapter volunteers to improve wildlife habitat in the most efficient and effective way. In addition, Pheasants Forever provides support for and informs and updates, the more than 165,000 members and nearly 750 chapters, as to the need for ongoing work in wildlife conservation and provides assistance to accomplish that goal.

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Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $97,950,187
Program Service Revenue $4,775,772
Investment Income $3,694,755
Other Revenue $12,178,832
TOTAL REVENUE $118,599,546

Expense Breakdown

Grants Paid $0
Salaries & Benefits $46,432,221
Fundraising Expenses $11,500,315
Program Expenses $100,351,918
Other Expenses $69,984,298
TOTAL EXPENSES $116,416,519

Year-over-Year Comparison

2024 2023 Change
Revenue $118,599,546 $132,707,799 -0.1%
Expenses $116,416,519 $125,555,728 -0.1%
Net Income $2,183,027 $7,152,071 -0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
17
Independent Members
16
Employees
769
Volunteers
4000

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
9
$1,491,965
Total Directors
17
$398,075
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Marilyn Vetter President and CEO 50
Officer Director
$366,374 $31,701 $398,075
James M Koerber Chief Financial Officer & Asst. Secretary 50
Officer
$307,380 $22,921 $330,301
David Bue Chief Development Officer 50
Officer
$265,026 $30,124 $295,150
Ron Leathers Chief Conservation Officer 50
Officer
$228,141 $21,038 $249,179
Robert St Pierre Chief Marketing & Communications Officer 50
Officer
$199,696 $19,564 $219,260
Ariel Wiegard Vice President of Government Affairs 50
Highest
$203,897 $9,610 $213,507
Mark Curwick Director of IT 50
Highest
$162,710 $35,326 $198,036
Richard Wissink Vice President of Conservation Programs 50
Highest
$155,540 $27,348 $182,888
Joseph Eisenmenger Director of Application Development 50
Highest
$165,743 $8,184 $173,927
Andrew Schmidt Director of Government Affairs 50
Highest
$148,601 $7,329 $155,930
Jerrod Burke Chairman 5
Officer Director
$0 $0 $0
Keith Schopp Secretary 5
Officer Director
$0 $0 $0
Brett Reber Treasurer 5
Officer Director
$0 $0 $0
Daniel Forster Vice-Chairman 5
Officer Director
$0 $0 $0
Ashley Langen Director 3
Director
$0 $0 $0
Jon Kohler Director 3
Director
$0 $0 $0
John Beall Director 3
Director
$0 $0 $0
Dax Hayden Director 3
Director
$0 $0 $0
Susan Felege Director 3
Director
$0 $0 $0
Douglas Spale Director 3
Director
$0 $0 $0
Evan Carruthers Director 3
Director
$0 $0 $0
Thomas Harris Director 3
Director
$0 $0 $0
Owen Stockdale Director 3
Director
$0 $0 $0
Larry Voyles Director 3
Director
$0 $0 $0
David Zellmer Director 3
Director
$0 $0 $0
Lynn Tjeerdsma Director 3
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $118,599,546 $116,416,519 $83,380,132 $2,183,027
2024 $132,707,799 $125,555,728 $80,971,314 $7,152,071
2023 $89,635,688 $85,314,691 $70,830,793 $4,320,997
2022 $87,003,226 $80,212,273 $64,541,610 $6,790,953
2021 $80,454,099 $73,227,322 $58,234,567 $7,226,777
2020 $67,643,527 $68,004,998 $51,710,315 $-361,471
2019 $62,741,195 $60,903,669 $47,065,428 $1,837,526
2018 $76,082,998 $75,117,807 $46,291,693 $965,191
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