CCX MEDIA

EIN: 411431923 501(c)(3)

BROOKLYN PARK, MN

Total Revenue
$3,660,149
Total Expenses
$3,523,070
Total Assets
$1,138,674
Net Assets
$-1,158,055
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1982
Legal Domicile
MN
Principal Officer
SHANNON SLATTON SCHWARTZ
Phone
7635338196
Tax Period
2024-01-01 to 2024-12-31

CCX MEDIA, founded in 1982, is a community nonprofit that reported $3.7M in total revenue in fiscal year 2024. Revenue decreased 20% compared to the prior year. Expenses of $3.5M left a modest 4% surplus.

Mission

CCX MEDIA CREATES, HELPS OTHERS CREATE, AND DISSEMINATES HIGH-QUALITY LOCAL CONTENT BY SERVING OUR COMMUNITIES AND ASSOCIATES ABOVE ALL ELSE, WITH HONESTY, PROFESSIONALISM, AND HIGH INTEGRITY.

Program Service Accomplishments

Program 1
Expenses: $2,962,462 Revenue: $106,451

DURING 2024, CCX MEDIA SHINED BY PROVIDING TRULY UNIQUE PROGRAMMING TO RESIDENTS OF THE NORTHWEST SUBURBS THAT IS BOTH ENRICHING AND AWARD-WINNING. OUR STORIES ARE AVAILABLE VIA CABLE TELEVISION...

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DURING 2024, CCX MEDIA SHINED BY PROVIDING TRULY UNIQUE PROGRAMMING TO RESIDENTS OF THE NORTHWEST SUBURBS THAT IS BOTH ENRICHING AND AWARD-WINNING. OUR STORIES ARE AVAILABLE VIA CABLE TELEVISION, STREAMING APPS LIKE ROKU AND AMAZON PRIME, OUR WEBSITE AND SOCIAL MEDIA, ALL WITH NO PAYWALLS. CCX MEDIA'S NEWS STAFF HAS FOUR FULL-TIME STAFF WRITERS TO COVER WHAT'S HAPPENING IN CITIES, SCHOOLS, BUSINESSES, AND THE ARTS IN OUR NINE-MEMBER CITIES. THESE NEWS STORIES ARE CAPTURED ON CAMERA BY OUR PHOTOGRAPHY STAFF TO EDUCATE AND INFORM RESIDENTS IN A GROWING SUBURBAN NEWS DESERT. NEW CONTENT IS UPDATED ON THE WEBSITE AND CHANNEL AT LEAST FIVE TIMES A WEEK.DURING BIG ELECTION YEARS LIKE 2024, CCX MEDIA TAKES ON THE ROLE OF A TRAFFIC CONDUCTOR, DIRECTING VOTERS TO AGGREGATED CANDIDATE INFORMATION SO THEY CAN BE INFORMED AT THE POLLS. WE WORKED WITH THE LEAGUE OF WOMEN VOTERS TO FACILITATE AND DISSEMINATE FORUMS, AND WE ALSO PROVIDED CANDIDATES THE OPPORTUNITY TO RECORD THEIR OWN MESSAGE. CANDIDATE STATEMENTS - CCX MEDIA PROVIDED EACH CANDIDATE ON THE BALLOT THE OPPORTUNITY TO RECORD A 45-SECOND CANDIDATE STATEMENT. VOTERS COULD ACCESS THE STATEMENTS FREE OF CHARGE ON YOUTUBE AND ON OUR WEBSITE, CCXMEDIA.ORG. 77 CANDIDATES RECORDED STATEMENTS WITH AN 86% PARTICIPATION RATE.CANDIDATE FORUMS - CCX MEDIA COLLABORATED WITH LOCAL CHAPTERS FROM THE LEAGUE OF WOMEN VOTERS TO RECORD AND DISSEMINATE FORUMS FEATURING LOCAL CANDIDATES. PEOPLE COULD ACCESS FORUMS BY WATCHING CCX MEDIA CHANNELS THROUGH CABLE TELEVISION OR ONLINE. CCX CITIES CREWS RECORDED AND PUBLISHED 22 FORUMS COVERING 43 RACES SPREAD OUT OVER 18 DATES.LIVE ELECTION RESULTS - CCX MEDIA STREAMED LIVE LOCAL ELECTION RESULTS STRAIGHT FROM THE SECRETARY OF STATE TO OUR CHANNEL AND WEBSITE. NEWS CREWS REPORTED ON RESULTS AND TRACKED DOWN CANDIDATES FOR ELECTION NIGHT INTERVIEWS. NEWS STAFF COVERED 39 LOCAL ELECTIONS OR LEVY REFERENDUMS WITH 21 PUBLISHED STORIES AND A DOZEN ON-CAMERA INTERVIEWS.THE CONTENT THAT WE CREATE MATTERS, BUT THE ADVOCACY THAT WE DO MATTERS TOO. WE FACILITATE PHONE CALLS WEEKLY FROM CABLE CUSTOMERS ASKING FOR HELP ON A VARIETY OF ISSUES RELATED TO THEIR CABLE SUBSCRIPTION. WE HAVE WORKED WITH OUR FRANCHISE PARTNERS TO MEET CONSUMERS' NEEDS AND HELP SOLVE PROBLEMS.AS VIEWERS' HABITS CHANGE AND PEOPLE CUT THE CORD ON CABLE TELEVISION, CCX MEDIA HAS WORKED LEGISLATIVELY TO PROMOTE MEASURES THAT WOULD HELP PROVIDE MEANINGFUL REVENUE AND PROTECT COMMUNITY TELEVISION. WE ALSO SHARED OUR VOICE AT THE STATE LEGISLATURE TO TALK ABOUT THE WORK WE DO IN PROMOTING GOVERNMENT TRANSPARENCY AND TRULY LOCAL PROGRAMMING, PROTECTING PUBLIC RIGHTS-OF-WAY, AND TOUTING OUR CONSUMER ADVOCACY EFFORTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,553,698
Program Service Revenue $106,451
Investment Income $0
Other Revenue $0
TOTAL REVENUE $3,660,149

Expense Breakdown

Grants Paid $0
Salaries & Benefits $2,665,500
Fundraising Expenses $0
Program Expenses $2,962,462
Other Expenses $857,570
TOTAL EXPENSES $3,523,070

Year-over-Year Comparison

2024 2023 Change
Revenue $3,660,149 $4,556,836 -0.2%
Expenses $3,523,070 $4,072,213 -0.1%
Net Income $137,079 $484,623 -0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
14
Independent Members
14
Employees
100
Volunteers
143

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
7
$181,360
Total Directors
17
$0
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MARK SCHULZ PRESIDENT AT LARGE 1.00
Officer Director
$0 $0 $0
DARRYL SANNES SECRETARY(END 2/24)/VP(BEG 7/24) 1.00
Officer Director
$0 $0 $0
ERIC MARGOLIS SECRETARY 1.00
Officer Director
$0 $0 $0
TIM SANDVIK DIRECTOR(END 4/24)/TREAS(BEG 5/24) 1.00
Officer Director
$0 $0 $0
AL MADSEN VICE PRESIDENT (END 6/2024) 1.00
Officer Director
$0 $0 $0
RILEY GRAMS TREASURER (END 4/2024) 1.00
Officer Director
$0 $0 $0
RISIKAT ADESAOGUN DIRECTOR 1.00
Director
$0 $0 $0
ADAM BELL DIRECTOR 1.00
Director
$0 $0 $0
CHERYL WEILER DIRECTOR 1.00
Director
$0 $0 $0
BETH KRAMER DIRECTOR 1.00
Director
$0 $0 $0
EMILIE KASTNER DIRECTOR 1.00
Director
$0 $0 $0
KEVIN VANDENBERG DIRECTOR 1.00
Director
$0 $0 $0
BOB WOODS DIRECTOR 1.00
Director
$0 $0 $0
CAROL MORRIS DIRECTOR 1.00
Director
$0 $0 $0
SHANE MIKKELSON DIRECTOR 1.00
Director
$0 $0 $0
MIKE OSTAFFE DIRECTOR 1.00
Director
$0 $0 $0
GIANNINA POSNER DIRECTOR (END 7/2024) 1.00
Director
$0 $0 $0
SHANNON SLATTON SCHWARTZ EXECUTIVE DIRECTOR 40.00
Officer
$148,953 $32,407 $181,360
JOHN JACOBSON SPORTS AND EVENTS DIRECTOR 40.00
Highest
$103,923 $27,387 $131,310
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $3,660,149 $3,523,070 $1,138,674 $137,079
2023 $4,556,836 $4,072,213 $1,410,167 $484,623
2022 $4,301,160 $4,173,204 $1,424,578 $127,956
2019 $4,315,205 $4,474,055 $993,020 $-158,850
2018 $4,392,348 $4,455,789 $1,334,066 $-63,441
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