PUBLIC RELATIONS SEMINAR

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1951

Legal Domicile

Principal Officer

BRIGITTE TRAFFORD

Phone

7179797221

Tax Period

2023-09-01 to 2024-08-31

PUBLIC RELATIONS SEMINAR, founded in 1951, is a small nonprofit in the Community Improvement sector that reported $829K in total revenue in fiscal year 2023. Revenue grew 11% year-over-year, indicating healthy expansion. The organization ran a surplus of $133K, a strong 16% operating margin.

Mission

TO EXPAND THE CAPABILITY OF THE MOST SENIOR COMMUNICATIONS AND PUBLIC AFFAIRS EXECUTIVES BY FACILITATING: LEADERSHIP, INSIGHT, FELLOWSHIP.

Program Service Accomplishments

Program 1

THE SEMINAR IS THE PREMIER ORGANIZATION OF THE SENIOR COMMUNICATIONS AND PUBLIC AFFAIRS EXECUTIVES AT THE WORLD'S MOST INFLUENTIAL CORPORATIONS, ORGANIZATIONS AND PUBLIC RELATIONS AGENCIES. LIMITED TO APPROXIMATELY 300 INVITEES, SEMINARIANS GATHER FOR THREE DAYS EACH SPRING TO REVIEW ISSUES OF MAJOR CONSEQUENCE TO THE INSTITUTIONS THEY SERVE. DURING THE YEAR, SEMINARIANS INTERACT AS AN INFORMAL NETWORK FOR THE EXCHANGE OF IDEAS, INFORMATION AND BEST PRACTICES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $828,963

Investment Income $88

Other Revenue $0

TOTAL REVENUE $829,051

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $696,087

TOTAL EXPENSES $696,087

Year-over-Year Comparison

	2023	2022	Change
Revenue	$829,051	$748,502	+0.1%
Expenses	$696,087	$837,457	-0.2%
Net Income	$132,964	$-88,955	-2.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BRIGITTE TRAFFORD	CHAIR	8.00	Officer Director	$0	$0	$0
BILL MYERS	PROGRAM CHAIR	8.00	Officer Director	$0	$0	$0
BILL CHANDLER	SECRETARY-TREASURER	12.00	Officer Director	$0	$0	$0
DEBORAH REID	ASST TO SECRETARY-TREASURER	15.00	Officer	$0	$0	$0
PAUL ANDREW	COMMITTEE MEMBER	4.00	Director	$0	$0	$0
NICK ASHOOH	COMMITTEE MEMBER	6.00	Director	$0	$0	$0
IAN BAILEY	COMMITTEE MEMBER	3.00	Director	$0	$0	$0
KATHRYN BEISER	COMMITTEE MEMBER	10.00	Director	$0	$0	$0
JOANNE BISCHMANN	COMMITTEE MEMBER	8.00	Director	$0	$0	$0
CATHERINE BLADES	COMMITTEE MEMBER	2.00	Director	$0	$0	$0
STEVE BURGAY	COMMITTEE MEMBER	4.00	Director	$0	$0	$0
JOHN CALVELLI	COMMITTEE MEMBER	2.00	Director	$0	$0	$0
RAY DAY	COMMITTEE MEMBER	6.00	Director	$0	$0	$0
SUZANNE FLEMING	COMMITTEE MEMBER	4.00	Director	$0	$0	$0
JEREMY GAINES	COMMITTEE MEMBER	2.00	Director	$0	$0	$0
BILL HEYMAN	COMMITTEE MEMBER	2.00	Director	$0	$0	$0
DEBBI JARVIS	COMMITTEE MEMBER	2.00	Director	$0	$0	$0
FARNAZ KHADEM	COMMITTEE MEMBER	2.00	Director	$0	$0	$0
CARRIE KURLANDER	COMMITTEE MEMBER	6.00	Director	$0	$0	$0
EMILY LENZNER	COMMITTEE MEMBER	8.00	Director	$0	$0	$0
CLAY MCCONNELL	COMMITTEE MEMBER	8.00	Director	$0	$0	$0
KELLY MCGINNIS	COMMITTEE MEMBER	4.00	Director	$0	$0	$0
ALLYSON PARK	COMMITTEE MEMBER	10.00	Director	$0	$0	$0
JANE RANDEL	COMMITTEE MEMBER	8.00	Director	$0	$0	$0
MICHAEL SCHOENFELD	COMMITTEE MEMBER	6.00	Director	$0	$0	$0
BLAKE SIMPSON	COMMITTEE MEMBER	4.00	Director	$0	$0	$0
ANNA SOELLNER	COMMITTEE MEMBER	6.00	Director	$0	$0	$0
JENNIFER THURMAN	COMMITTEE MEMBER	2.00	Director	$0	$0	$0
FRANK TRAMBLE	COMMITTEE MEMBER	8.00	Director	$0	$0	$0
TENESHIA WARNER	COMMITTEE MEMBER	6.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$829,051	$696,087	$701,547	$132,964
2023	$748,502	$837,457	$565,847	$-88,955
2022	$721,457	$696,082	$654,802	$25,375
2021	$181,703	$189,949	$629,427	$-8,246
2020	$297,961	$152,259	$637,673	$145,702
2019	$721,665	$684,012	$491,971	$37,653
2018	$585,365	$690,107	$455,144	$-104,742