MINNESOTA INTERACTIVE MARKETING AS… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1999

Legal Domicile

Principal Officer

AIMEE REKER

Phone

9525643047

Tax Period

2018-01-01 to 2018-12-31

MINNESOTA INTERACTIVE MARKETING ASSOCIATION, founded in 1999, is a small nonprofit in the Community Improvement sector that reported $367K in total revenue in fiscal year 2018. Revenue fell 26% from the prior year — a significant decline worth monitoring.

Mission

TO INSPIRE AND CONNECT MINNESOTA'S DIGITAL MARKETING COMMUNITY WITH INSPIRING CONTENT, SPEAKERS AND EVENTS.

Program Service Accomplishments

Program 1

SUMMIT: NEARLY A THOUSAND DIGITAL MARKETERS AND THOUGHT LEADERS ATTEND EVERY YEAR IN OCTOBER. THOUGHTPROVOKING KEYNOTES AND FOUR DIFFERENT BREAKOUT TRACKS COVER A RANGE OF TOPICS INCLUDING WHAT'S...

SUMMIT: NEARLY A THOUSAND DIGITAL MARKETERS AND THOUGHT LEADERS ATTEND EVERY YEAR IN OCTOBER. THOUGHTPROVOKING KEYNOTES AND FOUR DIFFERENT BREAKOUT TRACKS COVER A RANGE OF TOPICS INCLUDING WHAT'S NEXT IN DIGITAL MARKETING, ONLINE TRENDS IN DATA, CONTENT AND DESIGN. PAST SPEAKERS INCLUDE COMPANIES LIKE SQUARE, NIKE, SPINMEDIA AND LIVE NATION. IT'S THE ANNUAL REUNION OF DIGITAL THOUGHT LEADERS IN THE COMMUNITY. YOU ARE GUARANTEED TO LEAVE INSPIRED, ENERGIZED AND FULL OF IDEAS.

Program 2

MONTHLY PROGRAM (8 PER YEAR): MIMA'S MONTHLY KEYNOTE SPEAKER SERIES PROVIDES A BLEND OF INSPIRATIONAL AND PRACTICAL CONTENT FROM LEADERS THAT WORK AT FORWARD-THINKING COMPANIES AND AGENCIES. PAST...

MONTHLY PROGRAM (8 PER YEAR): MIMA'S MONTHLY KEYNOTE SPEAKER SERIES PROVIDES A BLEND OF INSPIRATIONAL AND PRACTICAL CONTENT FROM LEADERS THAT WORK AT FORWARD-THINKING COMPANIES AND AGENCIES. PAST SPEAKERS INCLUDE LOCAL AND NATIONAL THOUGHT LEADERS. FEATURED TOPICS INCLUDE DIGITAL TRENDS, DESIGN, DATA, MEDIA AND OTHERS. EXPECT INTERMEDIATE TO ADVANCED LEVEL CONTENT. MONTHLY EVENTS USUALLY TAKE PLACE EVERY THIRD WEDNESDAY OF THE MONTH AND REGISTRATION IS ALWAYS FREE FOR MIMA MEMBERS.

Program 3

COFFEE & CASE STUDIES: THIS MEMBER-ONLY EVENT SERIES IS INTENTIONALLY SMALLER - LIMITED TO 40 ATTENDEES - TO GIVE MIMA MEMBERS A CHANCE TO CONNECT WITH EACH OTHER IN A MORE INTIMATE SETTING AND SHARE SOME OF THE BEST EXAMPLES OF WORK FROM AROUND TOWN. YOU'LL SEE TWO CASE STUDIES AND WILL HAVE THE CHANCE TO ASK QUESTIONS AND PICK THE PRESENTERS' BRAINS ABOUT EXACTLY HOW AND WHY THEY DID WHAT THEY DID. YOU WILL WALK AWAY FROM THE SESSIONS WITH INSIGHTS AND TACTICAL IDEAS YOU CAN APPLY IN YOUR JOB.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2018)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $343,099

Investment Income $835

Other Revenue $22,740

TOTAL REVENUE $366,674

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $366,097

TOTAL EXPENSES $366,097

Year-over-Year Comparison

	2018	2017	Change
Revenue	$366,674	$497,659	-0.3%
Expenses	$366,097	$552,620	-0.3%
Net Income	$577	$-54,961	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TJ SHAFFER	SENIOR DIRECTOR, BRAND AND MARKETING	1.00	Director	$0	$0	$0
PETE MATTSON	DIRECTOR OF BUSINESS DEVELOPMENT	2.00	Director	$0	$0	$0
YULIYA CREVIER	SENIOR DIRECTOR, PROGRAMMING	2.00	Director	$0	$0	$0
JOHN OSTMAN	DIRECTOR OF MEMBERSHIP	2.00	Director	$0	$0	$0
KATHY SCHLECHT	DIRECTOR OF PROGRAMMING	2.00	Director	$0	$0	$0
MARK JENSON	DIRECTOR OF MEMBERSHIP	2.00	Director	$0	$0	$0
SUSAN BEATTY	DIRECTOR OF BRAND AND MARKETING	1.00	Director	$0	$0	$0
EMMA OTTO	DIRECTOR OF BUSINESS DEVELOPMENT	1.00	Director	$0	$0	$0
WHITNEY LARSON	VICE PRESIDENT	4.00	Officer Director	$0	$0	$0
MATT WOESTEHOFF	PRESIDENT	6.00	Officer Director	$0	$0	$0
AIMEE REKER	TREASURER	5.00	Officer Director	$0	$0	$0
CRAIG PLADSON	VICE PRESIDENT	3.00	Officer Director	$0	$0	$0
JOSE MANUEL BENITEZ	DIRECTOR OF MARKETING	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2018	$366,674	$366,097	$284,515	$577

MINNESOTA INTERACTIVE MARKETING ASSOCIATION