ROSEVILLE VISITORS ASSOCIATION

EIN: 411951406 Community Improvement

ROSEVILLE, MN

Total Revenue
$923,000
Total Expenses
$862,316
Total Assets
$765,920
Net Assets
$388,754
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1999
Legal Domicile
MN
Principal Officer
Julie Wearn
Phone
6516333022
Tax Period
2023-01-01 to 2023-12-31

ROSEVILLE VISITORS ASSOCIATION, founded in 1999, is a small nonprofit in the Community Improvement sector that reported $923K in total revenue in fiscal year 2023. Revenue grew 13% year-over-year, indicating healthy expansion. Expenses of $862K left a modest 7% surplus.

Mission

The Mission of the Roseville Visitors Association is to contribute to the identity and economic vitality of our community by promoting Roseville as a destination.

Program Service Accomplishments

Program 1
Expenses: $88,768 Revenue: $0

The RVA does both advertising online as well as in paper publications. The online advertising includes, Google, FB, and other search engines. The goal is to create exposure to the businesses and...

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The RVA does both advertising online as well as in paper publications. The online advertising includes, Google, FB, and other search engines. The goal is to create exposure to the businesses and hotels within Roseville.

Program 2
Expenses: $65,000 Revenue: $0

Visit Roseville Website - The Visit Roseville website was redesigned by Tempest. The website gives the visitor access to information regarding hotels, events, and other things to do within Roseville.

Program 3
Expenses: $45,600 Revenue: $0

Wayfinding: The Roseville Visitors Association is developing a comprehensive Wayfinding plan for the city which will provide directional signage around the City of Roseville. Signs will direct...

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Wayfinding: The Roseville Visitors Association is developing a comprehensive Wayfinding plan for the city which will provide directional signage around the City of Roseville. Signs will direct visitors and residents to key locations in the city like hotels, restaurants, parks, shops, etc.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $20,000
Program Service Revenue $873,306
Investment Income $24,576
Other Revenue $5,118
TOTAL REVENUE $923,000

Expense Breakdown

Grants Paid $0
Salaries & Benefits $448,235
Fundraising Expenses $0
Program Expenses $599,802
Other Expenses $414,081
TOTAL EXPENSES $862,316

Year-over-Year Comparison

2023 2022 Change
Revenue $923,000 $815,110 +0.1%
Expenses $862,316 $879,739 0.0%
Net Income $60,684 $-64,629 -1.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

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Liquidity & Cash Position

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Governance

Voting Members
11
Independent Members
N/A
Employees
4
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
11
$0
Total Directors
0
$0
Key Employees
1
$118,234
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Julie Wearn CEO 40
Key Emp Highest
$118,234 $0 $118,234
Luci Botzek Board Chair 0
Officer
$0 $0 $0
Lara Hughes Board Member 0
Officer
$0 $0 $0
Pat Trudgeon Board Member 0
Officer
$0 $0 $0
Melissa Gepp Board Member 0
Officer
$0 $0 $0
Daniel Owens Board Member 0
Officer
$0 $0 $0
Sahil Taneja Board Member 0
Officer
$0 $0 $0
Bartley Blume Board Member 0
Officer
$0 $0 $0
Wayne Goff Board Member 0
Officer
$0 $0 $0
Lisa Crain Board Member 0
Officer
$0 $0 $0
Samantha Miller Board Member 0
Officer
$0 $0 $0
Aimee Fierke Board Member 0
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $923,000 $862,316 $765,920 $60,684
2022 $815,110 $879,739 $510,812 $-64,629
2021 $878,248 $762,017 $592,325 $116,231
2020 $471,760 $929,438 $455,531 $-457,678
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