COMMON SENSE MEDIA

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2003

Legal Domicile

Principal Officer

JIM STEYER

Phone

4158630600

Tax Period

2023-01-01 to 2023-12-31

COMMON SENSE MEDIA, founded in 2003, is a mid-sized nonprofit in the Arts, Culture & Humanities sector that reported $34.0M in total revenue in fiscal year 2023. Revenue surged 38% from the prior year, signaling strong growth momentum. Expenses of $30.4M left a modest 10% surplus.

Mission

DEDICATED TO HELPING KIDS THRIVE IN A WORLD OF MEDIA AND TECHNOLOGY. WE EMPOWER PARENTS, TEACHERS, AND POLICYMAKERS BY PROVIDING UNBIASED INFORMATION, TRUSTED ADVICE, AND INNOVATIVE TOOLS TO HELP THEM HARNESS THE POWER OF MEDIA AND TECHNOLOGY AS A POSITIVE FORCE IN ALL KIDS' LIVES.

Program Service Accomplishments

Program 1

Expenses: $10,590,651 Revenue: $11,885,034

RATE: COMMON SENSE MEDIA RATES MOVIES, TV SHOWS, PODCASTS, BOOKS, AND MORE SO FAMILIES CAN FEEL GOOD ABOUT THE ENTERTAINMENT CHOICES THEY MAKE FOR THEIR KIDS. WE OFFER THE LARGEST, MOST TRUSTED...

RATE: COMMON SENSE MEDIA RATES MOVIES, TV SHOWS, PODCASTS, BOOKS, AND MORE SO FAMILIES CAN FEEL GOOD ABOUT THE ENTERTAINMENT CHOICES THEY MAKE FOR THEIR KIDS. WE OFFER THE LARGEST, MOST TRUSTED LIBRARY OF INDEPENDENT AGE-BASED RATINGS AND REVIEWS. OUR TIMELY PARENTING ADVICE SUPPORTS FAMILIES AS THEY NAVIGATE THE CHALLENGES AND POSSIBILITIES OF RAISING KIDS IN THE DIGITAL AGE. WE AIM TO EMPOWER FAMILIES TO MAKE INFORMED ENTERTAINMENT AND TECH CHOICES THAT FIT THEIR KIDS BEST.

Program 2

Expenses: $7,550,715 Revenue: $250,436

EDUCATE: COMMON SENSE EDUCATION SUPPORTS K12 SCHOOLS WITH EVERYTHING EDUCATORS NEED TO EMPOWER THE NEXT GENERATION OF DIGITAL CITIZENS. OUR INNOVATIVE, AWARD-WINNING DIGITAL CITIZENSHIP CURRICULUM...

EDUCATE: COMMON SENSE EDUCATION SUPPORTS K12 SCHOOLS WITH EVERYTHING EDUCATORS NEED TO EMPOWER THE NEXT GENERATION OF DIGITAL CITIZENS. OUR INNOVATIVE, AWARD-WINNING DIGITAL CITIZENSHIP CURRICULUM PREPARES STUDENTS WITH LIFELONG HABITS AND SKILLS, SUPPORTS TEACHERS WITH TRAINING AND RECOGNITION, AND ENGAGES FAMILIES AND COMMUNITIES WITH HELPFUL TIPS AND TOOLS. SCHOOLS EVERYWHERE RELY ON OUR FREE CURRICULUM, EXPERT ADVICE, AND EDTECH RATINGS TO HELP KIDS THRIVE. OUR VISION: STUDENTS THRIVING AS LEARNERS, LEADERS, AND CITIZENS IN THE DIGITAL AGE.

Program 3

Expenses: $3,708,923

ADVOCATE: COMMON SENSE WORKS WITH POLICYMAKERS, REGULATORS, INDUSTRY LEADERS, AND A GRASSROOTS COMMUNITY OF CONCERNED PARENTS, TEACHERS AND ORGANIZATIONS TO HELP ENSURE THAT EVERY CHILD HAS THE...

ADVOCATE: COMMON SENSE WORKS WITH POLICYMAKERS, REGULATORS, INDUSTRY LEADERS, AND A GRASSROOTS COMMUNITY OF CONCERNED PARENTS, TEACHERS AND ORGANIZATIONS TO HELP ENSURE THAT EVERY CHILD HAS THE OPPORTUNITY TO THRIVE IN OUR DIGITAL WORLD. WE FOCUS ON EFFORTS THAT SUPPORT 21ST CENTURY SCHOOLS, DIGITAL EQUITY, AND A POSITIVE MEDIA AND TECHNOLOGY WORLD FOR CHILDREN, TEENS, AND FAMILIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $21,664,574

Program Service Revenue $12,135,470

Investment Income $667,890

Other Revenue $-476,345

TOTAL REVENUE $33,991,589

Expense Breakdown

Grants Paid $137,000

Salaries & Benefits $20,958,791

Fundraising Expenses $2,891,677

Program Expenses $22,687,736

Other Expenses $9,337,232

TOTAL EXPENSES $30,433,023

Year-over-Year Comparison

	2023	2022	Change
Revenue	$33,991,589	$24,617,693	+0.4%
Expenses	$30,433,023	$31,200,278	0.0%
Net Income	$3,558,566	$-6,582,585	-1.5%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✓ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

176

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,284,872

Total Directors

$814,816

Key Employees

$1,051,019

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JIM STEYER	CEO	40.00	Officer Director	$580,014	$23,657	$603,671
ELLEN PACK	PRESIDENT	40.00	Officer	$349,856	$26,826	$376,682
DAVID KUIZENGA	CFO	40.00	Officer	$270,299	$34,220	$304,519
DANNY WEISS	CHIEF ADVOCACY OFFICER	40.00	Key Emp	$251,418	$20,465	$271,883
OMAR KHAN	CHIEF PRODUCT & TECHNOLOGY OFFICER	40.00	Key Emp	$257,231	$10,301	$267,532
JILL MURPHY	CHIEF CONTENT OFFICER	40.00	Key Emp	$223,458	$32,727	$256,185
YVETTE RENTERIA	CHIEF PROGRAM OFFICER	40.00	Key Emp	$237,697	$17,722	$255,419
JAMES KLEVEN	VICE PRESIDENT, PEOPLE OPERATIONS	40.00	Highest	$221,139	$16,652	$237,791
RHIANWEN KYSER	VICE PRESIDENT, BUSINESS DEVELOPMENT	40.00	Highest	$205,357	$20,959	$226,316
JASON MAYMON	VICE PRESIDENT, MARKETING & COMM.	40.00	Highest	$198,026	$19,627	$217,653
KEVIN DIUBALDO	CONTROLLER	40.00	Highest	$205,629	$8,217	$213,846
LINDA BURCH	CDO (UNTIL 09/23) DIR. (START 10/23)	40.00	Director	$189,296	$21,849	$211,145
SARA EGOZI	HEAD OF GLOBAL STRATEGY & POLICY	40.00	Highest	$198,125	$8,154	$206,279
SUSAN SACHS	CHAIR	1.00	Officer Director	$0	$0	$0
REVETA BOWERS	CHAIR EMERITUS	1.00	Officer Director	$0	$0	$0
LAWRENCE WILKINSON	VICE CHAIR	1.00	Officer Director	$0	$0	$0
GEOFFREY COWAN	DIRECTOR	1.00	Director	$0	$0	$0
JOHN HN FISHER	DIRECTOR	1.00	Director	$0	$0	$0
HARVEY ANDERSON	DIRECTOR	1.00	Director	$0	$0	$0
BECKY MORGAN	DIRECTOR	1.00	Director	$0	$0	$0
ANN PAO CHEN	DIRECTOR	1.00	Director	$0	$0	$0
GENE T SYKES	DIRECTOR	1.00	Director	$0	$0	$0
APRIL MCCLAIN DELANEY	DIRECTOR	1.00	Director	$0	$0	$0
DIANA L NELSON	DIRECTOR	1.00	Director	$0	$0	$0
NICOLE TAYLOR	DIRECTOR	1.00	Director	$0	$0	$0
ROBERT L MILLER	DIRECTOR	1.00	Director	$0	$0	$0
WILLIAM S PRICE III	DIRECTOR	1.00	Director	$0	$0	$0
JESSICA MOMENT	DIRECTOR	1.00	Director	$0	$0	$0
MARGARET HEARST	DIRECTOR	1.00	Director	$0	$0	$0
CHRIS BRAHM	DIRECTOR	1.00	Director	$0	$0	$0
SCOTT ERICKSON	DIRECTOR	1.00	Director	$0	$0	$0
DAVID LUDWIG	DIRECTOR	1.00	Director	$0	$0	$0
JULIE LYTHCOTT-HAIMS	DIRECTOR	1.00	Director	$0	$0	$0
JULIAN CASTRO	DIRECTOR	1.00	Director	$0	$0	$0
MARCY CARSEY	DIRECTOR	1.00	Director	$0	$0	$0
THEODORE M SHAW	DIRECTOR	1.00	Director	$0	$0	$0
REHAN JALIL	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$33,991,589	$30,433,023	$44,307,126	$3,558,566
2022	$24,617,693	$31,200,278	$40,776,663	$-6,582,585
2021	$41,899,008	$28,133,055	$40,167,265	$13,765,953
2020	$25,401,484	$25,423,376	$29,008,716	$-21,892
2019	$29,606,995	$25,498,524	$24,393,993	$4,108,471
2018	$25,452,329	$23,930,489	$17,990,771	$1,521,840