Utah Valley Convention and Visitors Bureau Inc

EIN: 412059379

Provo, UT

Total Revenue
$2,642,872
Total Expenses
$2,506,808
Total Assets
$1,619,981
Net Assets
$1,336,319
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2002
Legal Domicile
UT
Principal Officer
Lee Adamson
Phone
8018512100
Tax Period
2023-01-01 to 2023-12-31

Utah Valley Convention and Visitors Bureau Inc, founded in 2002, is a community nonprofit that reported $2.6M in total revenue in fiscal year 2023. Revenue grew 17% year-over-year, indicating healthy expansion. Expenses of $2.5M left a modest 5% surplus.

Mission

To enhance the economic prosperity of Utah Valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $261,807
Program Service Revenue $2,368,322
Investment Income $7,466
Other Revenue $5,277
TOTAL REVENUE $2,642,872

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,037,855
Fundraising Expenses $0
Program Expenses $1,829,579
Other Expenses $1,468,953
TOTAL EXPENSES $2,506,808

Year-over-Year Comparison

2023 2022 Change
Revenue $2,642,872 $2,252,896 +0.2%
Expenses $2,506,808 $1,930,017 +0.3%
Net Income $136,064 $322,879 -0.6%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
12
Independent Members
12
Employees
13
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$177,539
Total Directors
13
$177,539
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
John Garfield Past Chair 1.00
Officer Director
$0 $0 $0
Mary De La Mare-Schaefer Chair 1.00
Officer Director
$0 $0 $0
Bryan Kindred Secretary 1.00
Officer Director
$0 $0 $0
Danny Cox Vice Chair 1.00
Director
$0 $0 $0
Michael Roberts Member 1.00
Director
$0 $0 $0
Teri Sunderland Member 1.00
Director
$0 $0 $0
Steve Anderson Member 1.00
Director
$0 $0 $0
Danny Wheeler Member 1.00
Director
$0 $0 $0
Katie Malbica Member 1.00
Director
$0 $0 $0
Kristel Lundberg Member 1.00
Director
$0 $0 $0
Julie Fullmer Member 1.00
Director
$0 $0 $0
Lee Adamson Executive Director 40.00
Officer Director
$144,829 $32,710 $177,539
Erica Brown Member 1.00
Director
$0 $0 $0
Charlene Christensen Dir of Services and Marketing 40.00
Highest
$104,457 $32,216 $136,673
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $2,642,872 $2,506,808 $1,619,981 $136,064
2022 $2,252,896 $1,930,017 $1,323,186 $322,879
2021 $1,667,093 $1,316,158 $993,065 $350,935
2020 $1,492,601 $1,548,014 $905,898 $-55,413
2019 $2,841,398 $2,821,948 $817,632 $19,450
2018 $2,281,082 $2,289,168 $712,590 $-8,086
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