IOWA FARM BUREAU FEDERATION

MARKETING AND COMMUNICATIONS - NEWS SERVICE ISSUES THE WEEKLY PUBLICATION, IOWA FARM BUREAU SPOKESMAN, WHICH IS THE PRIMARY COMMUNICATIONS VEHICLE BETWEEN STATE AND COUNTY LEADERS AND FARMING MEMBERS PROVIDING REPORTS ON FARM BUREAU POLICY IMPLEMENTATION AND REGULATORY ISSUES AS WELL AS STATE, NATIONAL AND INTERNATIONAL AGRICULTURE NEWS. ALSO PUBLISHED IS A BI-MONTHLY MAGAZINE, FAMILY LIVING, DISTRIBUTED TO AG-SUPPORTING MEMBERS. APPROXIMATELY 130,000 MEMBERS BENEFITED FROM BOTH PUBLICATIONS. ADDITIONALLY, A WEEKLY E-NEWSLETTER FOR MEMBER LEADERS, THE DIRT, IS ALSO PUBLISHED BY NEWS SERVICES BENEFITTING OVER 900 MEMBERS EACH WEEK. THE SPOKESMAN SPEAKS IS A FARMER-FOCUSED PODCAST THAT HAS OVER 70,000 UNIQUE DOWNLOADS ON USEFUL FARM TRENDS AND TIPS SINCE ITS INCEPTION. THE TEAM ALSO PRODUCES A SEMI-ANNUAL CONSUMER E-NEWSLETTER, THE IOWA DISH, WITH A SUBSCRIBER BASE OF MORE THAN 79,000 SUBSCRIBERS FEATURING FARM AND FOOD NEWS. MARKETING FOCUSES ON MEMBER RETENTION AND ACQUISITION THROUGH VARIOUS MEDIUMS INCLUDING VIDEO, ADVERTISING, PRINT, RADIO, MULTI-MEDIA AND WEB MARKETING. THE TEAM MARKETS FARM BUREAU BENEFITS, SERVICES, POLICY POSITIONS AND PROGRAMS TO THE MEMBERSHIP AS WELL AS THE PUBLIC AND OVERSEES THE ORGANIZATION'S BRAND. THEY ALSO MANAGE RELATIONSHIPS WITH MEMBER BENEFIT PARTNERS AND COORDINATE PARTNER PROMOTIONS. KEY EVENTS INCLUDE THE IOWA STATE FAIR, FFA, OUTREACH EFFORTS WITH THE UNIVERSITY OF IOWA THROUGH OUR ANF PARTNERSHIP AND IOWA STATE UNIVERSITY THROUGH OUR FARM STRONG PARTNERSHIP, AMONG NUMEROUS OTHER PARTNERSHIPS. COMBINED, PARTNER PROMOTIONS REACHED OVER TWO MILLION CONSUMERS WITH FARMING AND FARM BUREAU INFORMATION. PUBLIC RELATIONS STRATEGICALLY COMMUNICATES FARM BUREAU POLICY AND AGRICULTURAL ISSUES TO KEY ORGANIZATIONAL STAKEHOLDERS, INCLUDING: MEMBERS, EMPLOYEES, ELECTED LEADERS, MEMBERS OF THE NEWS MEDIA, INFLUENCERS AND THE GENERAL PUBLIC. THE TEAM CONDUCTS MESSAGE, MEDIA AND COMMUNICATIONS TRAINING FOR MEMBERS, TRAINING OVER 120 LAST YEAR. THE TEAM ALSO MANAGED MEDIA RELATION EFFORTS, COORDINATING 207 MEDIA INTERVIEWS RESULTING IN NEARLY 1,767 PLACEMENTS WITH A REACH OF OVER 15 MILLION. THE DIGITAL MARKETING DEPARTMENT PROVIDES STRATEGIC OUTREACH THROUGH ONLINE (WEB-BASED) AND SOCIAL MEDIA PLATFORMS (FACEBOOK, INSTAGRAM, TWITTER, SNAPCHAT, ETC.) TO ENGAGE, DEVELOP, MAINTAIN AND EXPAND RELEVANT AND IMPACTFUL DIALOGUES WITH KEY AUDIENCES. OVER 156,000 MEMBERS BENEFITED FROM THESE PROGRAMS.

FIELD SERVICE - WORK WITH 100 COUNTY FARM BUREAUS AND THEIR VOLUNTEER LEADERS AROUND THE STATE TO IMPLEMENT PROGRAMS, ACTIVITIES AND POLICIES THAT BENEFIT MEMBERS AND THE ORGANIZATION IN GENERAL. THIS IS ACCOMPLISHED BY DEVELOPMENT AND DELIVERY OF TRAINING PROGRAMS FOR COUNTY BOARDS OF DIRECTORS AND THEIR EXECUTIVE BOARDS AS WELL AS KEY COUNTY COMMITTEE MEMBERS. THESE PROGRAMS ENHANCE LEADERSHIP SKILLS AND STIMULATE DEVELOPMENT OF FUTURE LEADERS FOR FARM BUREAU, AGRICULTURE, AND RURAL IOWA. THE MEMBER EDUCATION PROGRAMS, SUCH AS REGULARLY SCHEDULED WEBINARS AND IN-PERSON CONFERENCES, HELP MEMBERS ACROSS THE STATE WITH THEIR BUSINESS SUCCESSION AND TRANSITION CHALLENGES, RISK MANAGEMENT STRATEGIES AND BUSINESS DEVELOPMENT DECISIONS. THE EDUCATIONAL PROGRAMS ALSO ASSIST FARMERS AND YOUNG FARMERS TO BEGIN NEW FARM BUSINESSES, ASSISTS FARMERS TO IMPROVE THEIR EXISTING FARM AND BUSINESS MANAGEMENT SKILLS AND IMPROVE NET FARM INCOME.