BETTERLIFE

EIN: 420594470

Madison, WI

Total Revenue
$64,263,803
Total Expenses
$69,734,945
Total Assets
$603,847,920
Net Assets
$64,793,797
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1897
Legal Domicile
WI
Principal Officer
Christopher Campbell
Phone
6088331936
Tax Period
2023-01-01 to 2023-12-31

BETTERLIFE, founded in 1897, is a mid-sized nonprofit that reported $64.3M in total revenue in fiscal year 2023. Revenue surged 26% from the prior year, signaling strong growth momentum.

Mission

Fraternal Benefit Society - As a fraternal benefit insurance society, our mission is to help our members protect their families' financial futures, build better lives, and better their communities.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $64,263,803
Investment Income $0
Other Revenue $0
TOTAL REVENUE $64,263,803

Expense Breakdown

Grants Paid $0
Salaries & Benefits $8,127,033
Fundraising Expenses $0
Program Expenses $69,734,945
Other Expenses $24,550,276
TOTAL EXPENSES $69,734,945

Year-over-Year Comparison

2023 2022 Change
Revenue $64,263,803 $51,179,407 +0.3%
Expenses $69,734,945 $62,754,257 +0.1%
Net Income $-5,471,142 $-11,574,850 -0.5%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
9
Independent Members
8
Employees
108
Volunteers
25148

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
10
$2,442,817
Total Directors
11
$1,578,274
Key Employees
0
$0
Highest Compensated
4
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Daniel L Shinnick CEO/Board Chair/Chief Member Advocate/Independent Director 22
Officer Director
$372,461 $65,064 $437,525
Craig A Van Dyke President/Chief Investment Officer 40
Officer Director
$364,162 $60,108 $424,270
Christopher Campbell Board Chair/CEO/President 40
Officer Director
$315,824 $41,903 $357,727
Angel L Thomas SVP-Member Experience 40
Officer
$178,152 $62,171 $240,323
Donald M Nieland SVP-IT/Secretary 40
Officer
$172,247 $58,805 $231,052
David J Schlesser VP-National Sales 40
Officer
$164,536 $34,681 $199,217
Phyllis A Heleniak VP-Direct to Consumer 40
Officer
$178,464 $10,460 $188,924
Jenna M Dunker SVP-Finance and Treasurer/SVP-Strategic Initiatives 40
Officer
$159,508 $27,496 $187,004
Rebecca K Lureen Manager-Independent Sales 40
Highest
$171,774 $5,566 $178,234
Michelle M Maffet VP-Member Services 40
Officer
$130,479 $21,434 $151,913
Zachary J Snell Director-Member and Community Engagement 40
Highest
$102,717 $16,459 $119,176
Nicolas O McCullick Director-Management Support Services 40
Highest
$107,019 $6,954 $113,973
David G Sobczak Director-Sales Training and Support 40
Highest
$103,908 $5,857 $109,765
George F Yanna Former Director 0
$62,532 $0 $62,532
John T McHugh Jr Independent Director 5
Director
$56,646 $0 $56,646
Mary K Bradley Independent Director 4
Director
$43,158 $0 $43,158
Nancy Nelson Heykes Independent Director 4
Director
$43,158 $0 $43,158
Michael S Hosek Independent Director 4
Director
$43,158 $0 $43,158
Duane J Jirik Independent Director 4
Director
$43,158 $0 $43,158
Maureen O'Hern Hahn Independent Director 4
Director
$43,158 $0 $43,158
Brenda L Stone Sullivan Independent Director 4
Director
$43,158 $0 $43,158
Maria Ferrante-Schepis Independent Director 4
Director
$43,158 $0 $43,158
Thomas R Johnson Former Director 0
$40,000 $0 $40,000
John E Rashke Former Director 0
$34,625 $0 $34,625
Derek J Metcalf CFO 40
Officer
$24,138 $724 $24,862
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $64,263,803 $69,734,945 $603,847,920 $-5,471,142
2022 $51,179,407 $62,754,257 $622,297,981 $-11,574,850
2021 $59,441,063 $61,498,031 $648,970,346 $-2,056,968
2020 $25,149,208 $27,619,169 $302,314,413 $-2,469,961
2019 $29,785,960 $30,188,336 $304,066,274 $-402,376
2018 $29,115,222 $29,525,009 $301,909,674 $-409,787
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