WATERLOO CONVENTION & VISITORS BUREAU INC

EIN: 421496341 Community Improvement

WATERLOO, IA

Total Revenue
$805,546
Total Expenses
$1,337,796
Total Assets
$985,202
Net Assets
$660,768
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1999
Legal Domicile
IA
Principal Officer
JOY BRISCOE
Phone
3192338350
Tax Period
2024-07-01 to 2025-06-30

WATERLOO CONVENTION & VISITORS BUREAU INC, founded in 1999, is a small nonprofit in the Community Improvement sector that reported $806K in total revenue in fiscal year 2024. Revenue decreased 19% compared to the prior year. Expenses of $1.3M exceeded revenue, resulting in a 66% operating deficit.

Mission

TO PROMOTE TOURISM TO WATERLOO, IOWA.

Program Service Accomplishments

Program 1

LEISURE TRAVEL PROMOTIONS TO INCREASE THE NUMBER OF VISITORS TO WATERLOO.

Program 2

GROUP TOUR PROMOTIONS TO INCREASE THE NUMBER OF GROUP TOURS TO WATERLOO.

Program 3

SPORTING EVENTS PROMOTION TO PROMOTE WATERLOO AS A MAJOR SPORTING EVENTS LOCATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $531,509
Program Service Revenue $231,967
Investment Income $5,371
Other Revenue $36,699
TOTAL REVENUE $805,546

Expense Breakdown

Grants Paid $0
Salaries & Benefits $425,968
Fundraising Expenses $0
Other Expenses $911,828
TOTAL EXPENSES $1,337,796

Year-over-Year Comparison

2024 2023 Change
Revenue $805,546 $995,250 -0.2%
Expenses $1,337,796 $1,124,373 +0.2%
Net Income $-532,250 $-129,123 +3.1%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

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Liquidity & Cash Position

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Governance

Voting Members
9
Independent Members
9
Employees
8
Volunteers
20

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$106,207
Total Directors
9
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
TAVIS HALL EXECUTIVE DI 40.00
Officer
$106,207 $0 $106,207
JOY BRISCOE PRESIDENT 0.50
Officer Director
$0 $0 $0
TOM POWERS VICE PRESIDE 0.50
Officer Director
$0 $0 $0
LAUREN FINKE TREASURER 0.50
Officer Director
$0 $0 $0
DAVID DEEDS DIRECTOR 0.50
Director
$0 $0 $0
DR JARED SMITH DIRECTOR 0.50
Director
$0 $0 $0
NICK HEDRICK DIRECTOR 0.50
Director
$0 $0 $0
SHERMAN WISE DIRECTOR 0.50
Director
$0 $0 $0
CHIQUITA LOVELESS DIRECTOR 0.50
Director
$0 $0 $0
CODY VANASSE DIRECTOR 0.50
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $805,546 $1,337,796 $985,202 $-532,250
2024 No data No data No data No data
2023 $959,664 $970,021 $1,455,980 $-10,357
2022 $986,654 $740,076 $1,384,839 $246,578
2021 $527,156 $609,330 $1,225,025 $-82,174
2020 $617,843 $744,474 $1,220,258 $-126,631
2019 $717,813 $780,064 $1,357,491 $-62,251
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