WATERLOO CONVENTION & VISITORS BUREAU INC (EIN 421496341) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1999

Legal Domicile

Principal Officer

JOY BRISCOE

Phone

3192338350

Tax Period

2024-07-01 to 2025-06-30

WATERLOO CONVENTION & VISITORS BUREAU INC, founded in 1999, is a small nonprofit in the Community Improvement sector that reported $806K in total revenue in fiscal year 2024. Revenue decreased 19% compared to the prior year. Expenses of $1.3M exceeded revenue, resulting in a 66% operating deficit.

Mission

TO PROMOTE TOURISM TO WATERLOO, IOWA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $531,509

Program Service Revenue $231,967

Investment Income $5,371

Other Revenue $36,699

TOTAL REVENUE $805,546

Expense Breakdown

Grants Paid $0

Salaries & Benefits $425,968

Fundraising Expenses $0

Other Expenses $911,828

TOTAL EXPENSES $1,337,796

Year-over-Year Comparison

	2024	2023	Change
Revenue	$805,546	$995,250	-0.2%
Expenses	$1,337,796	$1,124,373	+0.2%
Net Income	$-532,250	$-129,123	+3.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$106,207

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TAVIS HALL	EXECUTIVE DI	40.00	Officer	$106,207	$0	$106,207
JOY BRISCOE	PRESIDENT	0.50	Officer Director	$0	$0	$0
TOM POWERS	VICE PRESIDE	0.50	Officer Director	$0	$0	$0
LAUREN FINKE	TREASURER	0.50	Officer Director	$0	$0	$0
DAVID DEEDS	DIRECTOR	0.50	Director	$0	$0	$0
DR JARED SMITH	DIRECTOR	0.50	Director	$0	$0	$0
NICK HEDRICK	DIRECTOR	0.50	Director	$0	$0	$0
SHERMAN WISE	DIRECTOR	0.50	Director	$0	$0	$0
CHIQUITA LOVELESS	DIRECTOR	0.50	Director	$0	$0	$0
CODY VANASSE	DIRECTOR	0.50	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$805,546	$1,337,796	$985,202	$-532,250
2024	No data	No data	No data	No data
2023	$959,664	$970,021	$1,455,980	$-10,357
2022	$986,654	$740,076	$1,384,839	$246,578
2021	$527,156	$609,330	$1,225,025	$-82,174
2020	$617,843	$744,474	$1,220,258	$-126,631
2019	$717,813	$780,064	$1,357,491	$-62,251

WATERLOO CONVENTION & VISITORS BUREAU INC