212 Ltd

EIN: 421611040 Community Improvement

New York, NY

Total Revenue
$379,295
Total Expenses
$369,502
Total Assets
$74,540
Net Assets
$74,540
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2003
Legal Domicile
NY
Principal Officer
Woodhouse Sophia
Phone
9083613483
Tax Period
2023-01-01 to 2023-12-31

212 Ltd, founded in 2003, is a small nonprofit in the Community Improvement sector that reported $379K in total revenue in fiscal year 2023. Revenue surged 34% from the prior year, signaling strong growth momentum.

Mission

The Organization is the galvanizing force for the interactive advertising community in New York City, by providing a forum for advertising agencies and publishers to interact, network and learn while making the whole process...fun.

Program Service Accomplishments

Program 1
Expenses: $203,303 Revenue: $335,305

2023 9th Annual Winter Gala - The 212NYC Annual Gala is the most distinguished digital media event of the year honoring members of the advertising community. On this special night, we celebrate the...

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2023 9th Annual Winter Gala - The 212NYC Annual Gala is the most distinguished digital media event of the year honoring members of the advertising community. On this special night, we celebrate the incredible contribution of change makers who have been instrumental in pushing our industry forward. Approximately 375 industry professionals attended this annual black-tie event. Proceeds of the event are used to continue our Organization's efforts.

Program 2
Expenses: $44,385 Revenue: $21,845

2023 2nd Annual Inter-Agency Dodgeball Tournament - Brings together the competitive spirit and camaraderie of agencies from around New York City. With heart-pounding matches, accompanied by...

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2023 2nd Annual Inter-Agency Dodgeball Tournament - Brings together the competitive spirit and camaraderie of agencies from around New York City. With heart-pounding matches, accompanied by refreshing beverages and mouthwatering food, this event was a resounding success and was attended by sixteen teams representing agencies (approximately 150 participant) across NYC gathered to compete in a high-energy inter agency dodgeball tournament. The event was filled with intense matches, showcasing teamwork and a friendly competition amongst agencies.The goal of the event is to raise awareness of 212, Ltd's operations, goals and industry impact.

Program 3
Expenses: $11,346 Revenue: $250

In connection with the exempt purpose of the Organization, various networking and educational forums and events are produced throughout the year. There is no admission cost for these events and...

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In connection with the exempt purpose of the Organization, various networking and educational forums and events are produced throughout the year. There is no admission cost for these events and accordingly, Organization Members are allowed to attend free of charge. Members are encouraged to interact in order to encourage learning and information sharing where these opportunities would not normally exist. During the calendar year the Organization held numerous events including panel discussions and virtual networking events.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $6,170
Program Service Revenue $373,125
Investment Income $0
Other Revenue $0
TOTAL REVENUE $379,295

Expense Breakdown

Grants Paid $0
Salaries & Benefits $0
Fundraising Expenses $0
Program Expenses $261,453
Other Expenses $369,502
TOTAL EXPENSES $369,502

Year-over-Year Comparison

2023 2022 Change
Revenue $379,295 $282,838 +0.3%
Expenses $369,502 $269,702 +0.4%
Net Income $9,793 $13,136 -0.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
13
Independent Members
11
Employees
N/A
Volunteers
10

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$0
Total Directors
13
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Woodhouse Sophia President 4.00
Officer Director
$0 $0 $0
Braham-Evans Monique Director 3.00
Director
$0 $0 $0
Goldstein Sheryl Director 3.00
Director
$0 $0 $0
Lin Helen Director 3.00
Director
$0 $0 $0
Gottlieb Andrew Director 3.00
Officer Director
$0 $0 $0
Wolff Jason Vice President 5.00
Officer Director
$0 $0 $0
Trivedi Ritu Secretary 5.00
Director
$0 $0 $0
Portwood Nicole Director 3.00
Director
$0 $0 $0
Whiteside Arnetta Director 3.00
Director
$0 $0 $0
Steele Angela Director 3.00
Director
$0 $0 $0
Telinbacco Diana Director 3.00
Director
$0 $0 $0
Rotella Michael Treasurer 3.00
Officer Director
$0 $0 $0
Retblatt Fernandez Cori Director 3.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $379,295 $369,502 $74,540 $9,793
2022 $282,838 $269,702 $64,747 $13,136
2019 $234,875 $204,214 $80,848 $30,661
2018 $662,399 $729,784 $50,187 $-67,385
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