212 Ltd (EIN 421611040) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2003

Legal Domicile

Principal Officer

Woodhouse Sophia

Phone

9083613483

Tax Period

2023-01-01 to 2023-12-31

212 Ltd, founded in 2003, is a small nonprofit in the Community Improvement sector that reported $379K in total revenue in fiscal year 2023. Revenue surged 34% from the prior year, signaling strong growth momentum.

Mission

The Organization is the galvanizing force for the interactive advertising community in New York City, by providing a forum for advertising agencies and publishers to interact, network and learn while making the whole process...fun.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $6,170

Program Service Revenue $373,125

Investment Income $0

Other Revenue $0

TOTAL REVENUE $379,295

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $261,453

Other Expenses $369,502

TOTAL EXPENSES $369,502

Year-over-Year Comparison

	2023	2022	Change
Revenue	$379,295	$282,838	+0.3%
Expenses	$369,502	$269,702	+0.4%
Net Income	$9,793	$13,136	-0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Woodhouse Sophia	President	4.00	Officer Director	$0	$0	$0
Braham-Evans Monique	Director	3.00	Director	$0	$0	$0
Goldstein Sheryl	Director	3.00	Director	$0	$0	$0
Lin Helen	Director	3.00	Director	$0	$0	$0
Gottlieb Andrew	Director	3.00	Officer Director	$0	$0	$0
Wolff Jason	Vice President	5.00	Officer Director	$0	$0	$0
Trivedi Ritu	Secretary	5.00	Director	$0	$0	$0
Portwood Nicole	Director	3.00	Director	$0	$0	$0
Whiteside Arnetta	Director	3.00	Director	$0	$0	$0
Steele Angela	Director	3.00	Director	$0	$0	$0
Telinbacco Diana	Director	3.00	Director	$0	$0	$0
Rotella Michael	Treasurer	3.00	Officer Director	$0	$0	$0
Retblatt Fernandez Cori	Director	3.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$379,295	$369,502	$74,540	$9,793
2022	$282,838	$269,702	$64,747	$13,136
2019	$234,875	$204,214	$80,848	$30,661
2018	$662,399	$729,784	$50,187	$-67,385

212 Ltd