EASTERN IOWA TOURISM ASSOCIATION

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1986

Legal Domicile

Principal Officer

LAURA MCGRATH

Phone

5638757269

Tax Period

2022-07-01 to 2023-06-30

EASTERN IOWA TOURISM ASSOCIATION, founded in 1986, is a micro nonprofit that reported $80K in total revenue in fiscal year 2022. Revenue fell 72% from the prior year — a significant decline worth monitoring. Expenses of $206K exceeded revenue, resulting in a 158% operating deficit.

Mission

TO ENHANCE AND DEVELOP TOURISM IN EASTERN IOWA.

Program Service Accomplishments

Program 1

ENHANCE TOURISM AND PARTNERSHIPS IN EASTERN IOWA. IN COLLABORATION WITH THE STATE OF IOWA, THE EASTERN 28 COUNTY BOARD OF SUPERVISORS, VARIOUS COMMUNITIES, AND 220 MEMBERS WE PROMOTE IOWA AS A GREAT PLACE TO LIVE, WORK, AND PLAY. OUR STRONG PRIVATE/PUBLIC PARTNERSHIPS COLLIDE ECONOMIC DEVELOPMENT AND TOURISM PROFESSIONALS TO MARKET, EDUCATE, AND NETWORK.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2022)

Revenue Breakdown

Contributions & Grants $31,265

Program Service Revenue $0

Investment Income $-214

Other Revenue $48,662

TOTAL REVENUE $79,713

Expense Breakdown

Grants Paid $104,418

Salaries & Benefits $83,922

Fundraising Expenses $0

Other Expenses $17,646

TOTAL EXPENSES $205,986

Year-over-Year Comparison

	2022	2021	Change
Revenue	$79,713	$285,003	-0.7%
Expenses	$205,986	$287,676	-0.3%
Net Income	$-126,273	$-2,673	+46.2%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$108,674

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CARRIE KOELKER	EXECUTIVE DI	40.00	Officer	$108,674	$0	$108,674
LAURA MCGRATH	PRESIDENT	1.00	Officer Director	$0	$0	$0
CHELSEA LERUD	TREASURER	1.00	Officer Director	$0	$0	$0
RYAN SCHLADER	PRESIDENT EL	1.00	Officer Director	$0	$0	$0
SPIFF SLIFKA	VP OF MEMBER	1.00	Officer Director	$0	$0	$0
JOHN VALLIERE	PAST PRESIDE	1.00	Officer Director	$0	$0	$0
JODI HANSEN	VP OF MARKET	1.00	Officer Director	$0	$0	$0
NICK PFEIFFER	VP OF LEGISL	1.00	Officer Director	$0	$0	$0
TAVIS HALL	VP OF EDUCAT	1.00	Officer Director	$0	$0	$0
AMY ZIEGLER LEFT JULY 2022	IOWA TOURISM	1.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2023	$79,713	$205,986	No data	$-126,273
2022	$285,003	$287,676	$230,409	$-2,673
2021	$216,307	$247,080	$203,874	$-30,773
2020	$197,967	$202,590	$232,544	$-4,623
2019	$195,148	$183,397	$156,996	$11,751
2018	$194,152	$185,604	$153,781	$8,548