CONVENTION & VISITORS BUREAU OF GREATER KANSAS CITY (EIN 430862331) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1966

Legal Domicile

Principal Officer

JEANETTE PRENGER

Phone

8166913800

Tax Period

2023-01-01 to 2023-12-31

CONVENTION & VISITORS BUREAU OF GREATER KANSAS CITY, founded in 1966, is a mid-sized nonprofit that reported $16.2M in total revenue in fiscal year 2023. Revenue grew 17% year-over-year, indicating healthy expansion. The organization ran a surplus of $3.0M, a strong 19% operating margin.

Mission

TO CREATE GLOBAL PASSION FOR KANSAS CITY. WE DO THIS THROUGH SALES AND MARKETING EFFORTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,392,266

Program Service Revenue $14,445,484

Investment Income $330,082

Other Revenue $0

TOTAL REVENUE $16,167,832

Expense Breakdown

Grants Paid $0

Salaries & Benefits $4,409,313

Fundraising Expenses $0

Other Expenses $8,741,586

TOTAL EXPENSES $13,150,899

Year-over-Year Comparison

	2023	2022	Change
Revenue	$16,167,832	$13,763,323	+0.2%
Expenses	$13,150,899	$11,946,034	+0.1%
Net Income	$3,016,933	$1,817,289	+0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$490,077

Total Directors

Key Employees

$769,121

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BILL CROOKS	DIRECTOR	1.00	Director	$0	$0	$0
BOB KENDRICK	DIRECTOR	1.00	Director	$0	$0	$0
THALIA CHERRY	DIRECTOR	1.00	Director	$0	$0	$0
GEORGE GUASTELLO	DIRECTOR	1.00	Director	$0	$0	$0
DAVID LOPEZ	DIRECTOR	1.00	Director	$0	$0	$0
DARA ALVARADO	DIRECTOR	1.00	Director	$0	$0	$0
KEVIN O'NEILL	DIRECTOR	1.00	Director	$0	$0	$0
KRIS RIDDELL	DIRECTOR	1.00	Director	$0	$0	$0
BREANA GROSZ	DIRECTOR	1.00	Director	$0	$0	$0
LYLETTE UTZ	DIRECTOR	1.00	Director	$0	$0	$0
MARIA SALCEDO	DIRECTOR	1.00	Director	$0	$0	$0
KEITH BRADLEY	DIRECTOR	1.00	Director	$0	$0	$0
MIKE CAPPO	DIRECTOR	1.00	Director	$0	$0	$0
PHILIP STRNAD	DIRECTOR	1.00	Director	$0	$0	$0
DEREK MCCANN	DIRECTOR	1.00	Director	$0	$0	$0
ADAM MILLER	DIRECTOR	1.00	Director	$0	$0	$0
DEPRICE TAYLOR	DIRECTOR	1.00	Director	$0	$0	$0
WILL GREGORY	DIRECTOR	1.00	Director	$0	$0	$0
JEANETTE PRENGER	CHAIR	1.00	Officer Director	$0	$0	$0
RANDY WISTHOFF	VICE CHAIR	1.00	Officer Director	$0	$0	$0
BRIAN JOHNSTON	SECRETARY	1.00	Officer Director	$0	$0	$0
STACEY PAINE	TREASURER	1.00	Officer Director	$0	$0	$0
RANDALL LANDES	VP OF FINANCE AND CFO	35.00	Officer	$193,769	$14,354	$208,123
KATHY NELSON	PRESIDENT AND CEO	30.00	Officer	$272,200	$9,754	$281,954
CARL LEONARD	VP OF TECHNOLOGY AND OPERA	40.00	Key Emp	$172,476	$13,584	$186,060
JENNY WILSON	VP OF PARTNERSHIPS AND EVE	40.00	Key Emp	$153,647	$7,240	$160,887
TRACI MOON	SR VP MARKETING AND COMMUN	40.00	Key Emp	$199,986	$1,394	$201,380
NATHAN HERMISTON	SR VP CONVENTION SALES AND	40.00	Key Emp	$201,655	$19,139	$220,794
DENISE DEJULIO	SALES REPRESENTATIVE	40.00	Highest	$173,692	$7,453	$181,145
GARY O'BANNON	DIRECTOR OF HUMAN RESOURCES	40.00	Highest	$137,079	$6,058	$143,137
KIM DOOLEY	SALES REPRESENTATIVE	40.00	Highest	$133,844	$14,829	$148,673
KATHRYN TAYLOR	SALES REPRESENTATIVE	40.00	Highest	$134,226	$11,422	$145,648
CINDY DOWERS	DIRECTOR OF MARKETING	40.00	Highest	$117,183	$11,237	$128,420

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$16,167,832	$13,150,899	$18,550,995	$3,016,933
2022	$13,763,323	$11,946,034	$15,194,083	$1,817,289
2021	$11,432,355	$9,030,149	$12,878,337	$2,402,206
2020	$9,870,365	$8,375,301	$11,388,337	$1,495,064
2019	$13,905,796	$13,300,595	$5,299,573	$605,201
2018	$13,987,980	$13,621,101	$5,054,667	$366,879

CONVENTION & VISITORS BUREAU OF GREATER KANSAS CITY