KANSAS CITY, MO
4 risk indicators measuring financial stability and operational resilience
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Sign In — Free (10 views/day)CONVENTION & VISITORS BUREAU OF GREATER KANSAS CITY, founded in 1966, is a mid-sized nonprofit that reported $16.2M in total revenue in fiscal year 2023. Revenue grew 17% year-over-year, indicating healthy expansion. The organization ran a surplus of $3.0M, a strong 19% operating margin.
TO CREATE GLOBAL PASSION FOR KANSAS CITY. WE DO THIS THROUGH SALES AND MARKETING EFFORTS TO ATTRACT VISITORS AND CONVENTIONS TO KANSAS CITY.
PROMOTE TOURISM IN THE GREATER KANSAS CITY AREA: IN 2023, VISIT KC GENERATED MORE THAN 859 MILLION CUSTOMER IMPRESSIONS THROUGH MARKETING TACTICS REACHING TWENTY MEDIA MARKETS IN ELEVEN STATES. VISIT...
PROMOTE TOURISM IN THE GREATER KANSAS CITY AREA: IN 2023, VISIT KC GENERATED MORE THAN 859 MILLION CUSTOMER IMPRESSIONS THROUGH MARKETING TACTICS REACHING TWENTY MEDIA MARKETS IN ELEVEN STATES. VISIT KC'S LEISURE MARKETING CAMPAIGN GENERATED 690,000 INCREMENTAL ROOM NIGHTS, 260,000 INCREMENTAL TRIPS, AND $215 MILLION IN INCREMENTAL REVENUE. THE WEBSITE, VISITKC.COM, WITNESSED 4.5 MILLION SITE VISITS. SOCIAL MEDIA TACTICS GENERATED AN ADDITIONAL 1.1 MILLION IMPRESSIONS.
PROMOTE CONVENTION BUSINESS IN THE GREATER KANSAS CITY AREA: IN 2023, VISIT KC GENERATED ROOM NIGHTS TOTALED 526,774 THROUGH 384 CONVENTIONS AND EVENTS HELD IN KANSAS CITY. THIS EQUATED TO AN...
PROMOTE CONVENTION BUSINESS IN THE GREATER KANSAS CITY AREA: IN 2023, VISIT KC GENERATED ROOM NIGHTS TOTALED 526,774 THROUGH 384 CONVENTIONS AND EVENTS HELD IN KANSAS CITY. THIS EQUATED TO AN ESTIMATED LOCAL ECONOMIC IMPACT OF $428.5 MILLION. ADDITIONALLY, VISIT KC CONFIRMED 447 NEW EVENT BOOKINGS AND 526,774 TENTATIVE ROOM NIGHTS FOR FUTURE CONVENTION YEARS, A PROSPECT OF $403.9 MILLION IN FUTURE ECONOMIC IMPACT.
Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency
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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)
Sign In — Free (10 views/day)| 2023 | 2022 | Change | |
|---|---|---|---|
| Revenue | $16,167,832 | $13,763,323 | +0.2% |
| Expenses | $13,150,899 | $11,946,034 | +0.1% |
| Net Income | $3,016,933 | $1,817,289 | +0.7% |
Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics
Financial Distress Indicator
Liquidity & Cash Position
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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics
Sign In| Name | Title | Hours/Week | Role | Reportable Comp | Other Comp | Total |
|---|---|---|---|---|---|---|
| BILL CROOKS | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| BOB KENDRICK | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| THALIA CHERRY | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| GEORGE GUASTELLO | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| DAVID LOPEZ | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| DARA ALVARADO | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| KEVIN O'NEILL | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| KRIS RIDDELL | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| BREANA GROSZ | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| LYLETTE UTZ | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| MARIA SALCEDO | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| KEITH BRADLEY | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| MIKE CAPPO | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| PHILIP STRNAD | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| DEREK MCCANN | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| ADAM MILLER | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| DEPRICE TAYLOR | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| WILL GREGORY | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| JEANETTE PRENGER | CHAIR | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| RANDY WISTHOFF | VICE CHAIR | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| BRIAN JOHNSTON | SECRETARY | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| STACEY PAINE | TREASURER | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| RANDALL LANDES | VP OF FINANCE AND CFO | 35.00 |
Officer
|
$193,769 | $14,354 | $208,123 |
| KATHY NELSON | PRESIDENT AND CEO | 30.00 |
Officer
|
$272,200 | $9,754 | $281,954 |
| CARL LEONARD | VP OF TECHNOLOGY AND OPERA | 40.00 |
Key Emp
|
$172,476 | $13,584 | $186,060 |
| JENNY WILSON | VP OF PARTNERSHIPS AND EVE | 40.00 |
Key Emp
|
$153,647 | $7,240 | $160,887 |
| TRACI MOON | SR VP MARKETING AND COMMUN | 40.00 |
Key Emp
|
$199,986 | $1,394 | $201,380 |
| NATHAN HERMISTON | SR VP CONVENTION SALES AND | 40.00 |
Key Emp
|
$201,655 | $19,139 | $220,794 |
| DENISE DEJULIO | SALES REPRESENTATIVE | 40.00 |
Highest
|
$173,692 | $7,453 | $181,145 |
| GARY O'BANNON | DIRECTOR OF HUMAN RESOURCES | 40.00 |
Highest
|
$137,079 | $6,058 | $143,137 |
| KIM DOOLEY | SALES REPRESENTATIVE | 40.00 |
Highest
|
$133,844 | $14,829 | $148,673 |
| KATHRYN TAYLOR | SALES REPRESENTATIVE | 40.00 |
Highest
|
$134,226 | $11,422 | $145,648 |
| CINDY DOWERS | DIRECTOR OF MARKETING | 40.00 |
Highest
|
$117,183 | $11,237 | $128,420 |
| Year | Revenue | Expenses | Assets | Net Income |
|---|---|---|---|---|
| 2024 | No data | No data | No data | No data |
| 2023 | $16,167,832 | $13,150,899 | $18,550,995 | $3,016,933 |
| 2022 | $13,763,323 | $11,946,034 | $15,194,083 | $1,817,289 |
| 2021 | $11,432,355 | $9,030,149 | $12,878,337 | $2,402,206 |
| 2020 | $9,870,365 | $8,375,301 | $11,388,337 | $1,495,064 |
| 2019 | $13,905,796 | $13,300,595 | $5,299,573 | $605,201 |
| 2018 | $13,987,980 | $13,621,101 | $5,054,667 | $366,879 |
Compare CONVENTION & VISITORS BUREAU OF GREATER KANSAS CITY with other nonprofits in Missouri and across the country.