VITAE FOUNDATION

EIN: 431138252 501(c)(3)

JEFFERSON CITY, MO

Total Revenue
$3,815,786
Total Expenses
$4,448,941
Total Assets
$2,333,954
Net Assets
$2,027,530
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Financial Trends

Organization Details

Formation Year
1974
Legal Domicile
MO
Principal Officer
BRANDY MEEKS
Phone
5736344316
Tax Period
2024-01-01 to 2024-12-31

VITAE FOUNDATION, founded in 1974, is a community nonprofit that reported $3.8M in total revenue in fiscal year 2024. Expenses of $4.4M exceeded revenue, resulting in a 17% operating deficit.

Mission

WE ENCOURAGE A CULTURE OF LIFE THROUGH RESEARCH BASED MESSAGING AND MASS MEDIA.

Program Service Accomplishments

Program 1
Expenses: $2,051,394

VITAE BUILDS A CULTURE OF LIFE THROUGH ITS COOPERATIVE EFFORTS WITH OTHER PRO-LIFE ORGANIZATIONS AND STAFF INTERACTION WITH INDIVIDUALS, COMPANIES, AND INSTITUTIONS. COOPERATIVE EFFORTS INCLUDE...

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VITAE BUILDS A CULTURE OF LIFE THROUGH ITS COOPERATIVE EFFORTS WITH OTHER PRO-LIFE ORGANIZATIONS AND STAFF INTERACTION WITH INDIVIDUALS, COMPANIES, AND INSTITUTIONS. COOPERATIVE EFFORTS INCLUDE SHARING RESEARCH FINDINGS WITH PRO-LIFE PEERS AND SUBSIDIZING DIGITAL OUTREACH AND PROGRAM MATERIALS FOR PREGNANCY HELP CENTERS. ADDITIONAL EFFORTS TAKE PLACE THROUGH NATIONAL TRAINING INITIATIVES AND ONLINE COLLECTION OF RESOURCES. VITAE'S EDUCATIONAL PROGRAM ACTIVITIES REACH A BROAD SPECTRUM AS THEY TOUCH PREGNANCY CENTER STAFF; WOMEN AND COMMUNITIES SERVED BY THE CENTERS; AND THE PRO-LIFE PEER GROUPS IMPACTED BY VITAE'S RESEARCH. THESE EFFORTS HELP EXPAND THE PRO-LIFE KNOWLEDGE BASE OF A WORLDWIDE POPULATION.

Program 2
Expenses: $1,483,192

THE VITAE FOUNDATION CONDUCTS RESEARCH INTO THE EMOTIONAL DYNAMICS SURROUNDING WOMEN FACING AN ABORTION DECISION, THEN PRODUCES AND DELIVERS LIFE-AFFIRMING MESSAGES TO MOTIVATE THOSE WOMEN TO CHOOSE...

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THE VITAE FOUNDATION CONDUCTS RESEARCH INTO THE EMOTIONAL DYNAMICS SURROUNDING WOMEN FACING AN ABORTION DECISION, THEN PRODUCES AND DELIVERS LIFE-AFFIRMING MESSAGES TO MOTIVATE THOSE WOMEN TO CHOOSE LIFE FOR THEIR UNBORN CHILDREN. WORKING WITH A SELECT GROUP OF 29 PREGNANCY HELP CENTERS WITH 33 LOCATIONS ACROSS THE U.S., VITAE USES ITS RESEARCH TO CREATE AND MAINTAIN THEIR CUSTOMIZED MARKETING PROJECTS. SUCCESS IS MEASURED BY A CAMPAIGN'S EFFECTIVENESS IN CONNECTING WOMEN WITH LOCAL PREGNANCY HELP CENTERS FOR INFORMATION AND ASSISTANCE. IN ADDITION, VITAE SHARES RESEARCH FINDINGS AND SUCCESSFUL MESSAGING STRATEGIES TO PRO-LIFE PEERS THROUGH ITS NATIONAL TRAINING INITIATIVE.

Program 3
Expenses: $333,040

VITAE USES COMMUNITY EDUCATIONAL EVENTS TO INTRODUCE ATTENDEES TO ITS MISSION; SHARE INFORMATION ABOUT ITS PROGRAMS AND SUCCESSES; AND MOTIVATE THEM TO GET INVOLVED. DRAWING ON THE EXPERTISE OF...

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VITAE USES COMMUNITY EDUCATIONAL EVENTS TO INTRODUCE ATTENDEES TO ITS MISSION; SHARE INFORMATION ABOUT ITS PROGRAMS AND SUCCESSES; AND MOTIVATE THEM TO GET INVOLVED. DRAWING ON THE EXPERTISE OF WELL-KNOWN PRO-LIFE SPEAKERS AND PERSONAL TESTIMONIES, THESE EVENTS ENCOURAGE SUPPORT THROUGH TIME, TALENT, AND FINANCIAL RESOURCES, AS WELL AS TO ADVOCATE FOR VITAE WITHIN THE COMMUNITY. AS A 501(C)(3), VITAE RELIES ON DONATIONS TO PROVIDE THE NECESSARY FUNDING FOR ITS WORK. IN MODERN COMMUNICATION, DOMINATED BY THE INTERNET, EFFECTIVE MESSAGES MUST BE RESEARCH BASED, PROFESSIONALLY DESIGNED, AND CONNECT THE SPECIFIC MEDIUM WITH THE INTENDED AUDIENCE.

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $4,034,024
Program Service Revenue $0
Investment Income $60,225
Other Revenue $-278,463
TOTAL REVENUE $3,815,786

Expense Breakdown

Grants Paid $40,685
Salaries & Benefits $1,955,158
Fundraising Expenses $234,304
Program Expenses $3,867,626
Other Expenses $2,453,098
TOTAL EXPENSES $4,448,941

Year-over-Year Comparison

2024 2023 Change
Revenue $3,815,786 $3,998,146 0.0%
Expenses $4,448,941 $3,309,660 +0.3%
Net Income $-633,155 $688,486 -1.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
8
Independent Members
8
Employees
32
Volunteers
24

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$229,725
Total Directors
9
$81,468
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CRAIG HUSTING DIRECTOR 0.50
Director
$0 $0 $0
LARRY ROHRBACH VICE CHAIRMAN 0.50
Officer Director
$0 $0 $0
JASON IMLAY SECRETARY 0.50
Officer Director
$0 $0 $0
KYLE MENGES TREASURER 0.50
Officer Director
$0 $0 $0
DR JOHN BRUCHALSKI DIRECTOR 0.50
Director
$0 $0 $0
MELISSA OHDEN DIRECTOR 0.50
Director
$0 $0 $0
JOHN SINCLAIR DIRECTOR 0.50
Director
$0 $0 $0
DOUG BAX CHARIMAN 0.50
Officer Director
$0 $0 $0
CARL LANDWEHR FOUNDER/STRATEGIC ADVISOR 24.00
Director
$81,468 $0 $81,468
DEBORAH STOKES SR STRATEGIC ADVISOR 32.00
Officer
$92,601 $1,550 $94,151
BRANDY MEEKS PRESIDENT 51.50
Officer
$126,875 $8,699 $135,574
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 $3,815,786 $4,448,941 $2,333,954 $-633,155
2023 $3,998,146 $3,309,660 $2,846,669 $688,486
2023 $3,998,146 $3,309,660 $2,846,669 $688,486
2022 $3,398,540 $3,447,608 $2,119,823 $-49,068
2022 $3,398,540 $3,447,608 $2,119,823 $-49,068
2021 $3,355,474 $2,857,913 $2,145,247 $497,561
2021 $3,355,474 $2,857,913 $2,145,247 $497,561
2020 $3,727,085 $2,508,855 $1,861,688 $1,218,230
2019 $2,791,308 $2,432,542 $609,718 $358,766
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