LOCALOGY INC

EIN: 431337863 Community Improvement

STERLING HEIGHTS, MI

Total Revenue
$2,303,892
Total Expenses
$3,312,999
Total Assets
$2,338,537
Net Assets
$2,096,381
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
1975
Legal Domicile
DE
Principal Officer
BILL DINAN
Phone
2482446200
Tax Period
2023-01-01 to 2023-12-31

LOCALOGY INC, founded in 1975, is a community nonprofit in the Community Improvement sector that reported $2.3M in total revenue in fiscal year 2023. Revenue fell 22% from the prior year — a significant decline worth monitoring. Expenses of $3.3M exceeded revenue, resulting in a 44% operating deficit.

Mission

INDUSTRY ASSOCIATION OF MEDIA COMPANIES, AGENCIES AND TECHNOLOGY PROVIDERS WHO HELP BUSINESSES MARKET TO LOCAL CONSUMERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $2,176,742
Investment Income $71,332
Other Revenue $55,818
TOTAL REVENUE $2,303,892

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,197,553
Fundraising Expenses $0
Other Expenses $2,115,446
TOTAL EXPENSES $3,312,999

Year-over-Year Comparison

2023 2022 Change
Revenue $2,303,892 $2,952,435 -0.2%
Expenses $3,312,999 $3,448,824 0.0%
Net Income $-1,009,107 $-496,389 +1.0%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
10
Independent Members
10
Employees
9
Volunteers
N/A

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$612,877
Total Directors
9
$0
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
SHARON SWEENEY CHAIRPERSON 0.50
Officer Director
$0 $0 $0
KELLY THOMAS NOJAIM VICE CHAIRPERSON 0.50
Officer Director
$0 $0 $0
NORM HAGARTY DIRECTOR 0.50
Director
$0 $0 $0
KEVIN JASPER DIRECTOR 0.50
Director
$0 $0 $0
MICHAEL FORDYCE DIRECTOR 0.50
Director
$0 $0 $0
TODD GLAVINSKAS DIRECTOR 0.50
Director
$0 $0 $0
TROY LAGER SECRETARY/TREASURER 0.50
Director
$0 $0 $0
CHRISTIAN WARD DIRECTOR 0.50
Director
$0 $0 $0
CHAD RICHARD DIRECTOR 0.50
Director
$0 $0 $0
WILLIAM DINAN PRESIDENT 40.00
Officer
$369,830 $0 $369,830
ROBERT ZINK CHIEF OPERATING OFFICER 40.00
Officer
$185,907 $57,140 $243,047
VALERIE ONYSKI VP CO-OP ADV SERVICES 40.00
Highest
$146,563 $16,837 $163,400
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $2,303,892 $3,312,999 $2,338,537 $-1,009,107
2022 $2,952,435 $3,448,824 $3,400,412 $-496,389
2021 $3,038,700 $3,482,547 $4,020,023 $-443,847
2020 $3,015,747 $3,569,026 $4,403,003 $-553,279
2018 $4,224,548 $6,937,832 $6,570,891 $-2,713,284
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