KANSAS CITY DIRECT MARKETING ASSOCIATION (EIN 431362315) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1948

Legal Domicile

Principal Officer

JANE MALE CAE

Phone

8165615323

Tax Period

2022-04-01 to 2023-03-31

KANSAS CITY DIRECT MARKETING ASSOCIATION, founded in 1948, is a micro nonprofit that reported $18K in total revenue in fiscal year 2022. Revenue fell 46% from the prior year — a significant decline worth monitoring. Expenses of $43K exceeded revenue, resulting in a 144% operating deficit.

Mission

PROMOTE EDUCATION/OPPORTUNITIES IN MARKETING

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2022)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $17,490

Investment Income $12

Other Revenue $0

TOTAL REVENUE $17,502

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $24,457

Other Expenses $42,741

TOTAL EXPENSES $42,741

Year-over-Year Comparison

	2022	2021	Change
Revenue	$17,502	$32,395	-0.5%
Expenses	$42,741	$51,193	-0.2%
Net Income	$-25,239	$-18,798	+0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DAVE ANDERSON	WEBSITE	N/A	Director	$0	$0	$0
ABBY BUERGLER	VP FINANCE/S	N/A	Officer Director	$0	$0	$0
JANE MALE CAE	EXECUTIVE DI	N/A	Director	$0	$0	$0
EVA GREGORY	VP MARKETING	N/A	Officer Director	$0	$0	$0
HALLIE HAYING	DM DAYS COCH	N/A	Director	$0	$0	$0
NATALIE JACKSON	VP MEMBERSHI	N/A	Officer Director	$0	$0	$0
MACKENZIE KEISER	SOCIAL MEDIA	N/A	Director	$0	$0	$0
KAREN LOGGIA	VP PROGRAMMI	N/A	Officer Director	$0	$0	$0
TERESA MAY	AMBITS COCHA	N/A	Director	$0	$0	$0
BENJAMIN MCCABE	PAST PRESIDE	N/A	Officer Director	$0	$0	$0
HILARY YOST MOE	PRESIDENT	N/A	Officer Director	$0	$0	$0
ASHLEY NETZER	MEMBERSHIP/	N/A	Director	$0	$0	$0
SAMANTHA O'BRIEN	VP DM DAYS/B	N/A	Officer Director	$0	$0	$0
SARAH PFEIFFER	EMAIL	N/A	Director	$0	$0	$0
VALERIE SCHLOSSER	COMMUNITY OU	N/A	Director	$0	$0	$0
BEN SCHWENKER	PROGRAMMING	N/A	Director	$0	$0	$0
SUZANNE WOLFE	AMBITS	N/A	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2023	$17,502	$42,741	No data	$-25,239
2022	$32,395	$51,193	$33,169	$-18,798
2021	$37,951	$60,073	$45,414	$-22,122
2020	$78,561	$92,787	$85,478	$-14,226
2019	$72,597	$95,143	$83,332	$-22,546

KANSAS CITY DIRECT MARKETING ASSOCIATION