LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL INC

EIN: 431989548

CORAL GABLES, FL

Total Revenue
$448,227
Total Expenses
$782,650
Total Assets
$266,876
Net Assets
$35,818
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2003
Legal Domicile
FL
Principal Officer
ENRIQUE R MARTINEZ
Phone
7862287227
Tax Period
2023-01-01 to 2023-12-31

LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL INC, founded in 2003, is a small nonprofit that reported $448K in total revenue in fiscal year 2023. Revenue fell 39% from the prior year — a significant decline worth monitoring. Expenses of $783K exceeded revenue, resulting in a 75% operating deficit.

Mission

TO DRIVE AND PROMOTE THE DEVELOPMENT OF MULTIPLATFORM AUDIENCE MEASUREMENT SOLUTIONS AND TECHNOLOGY IN LATIN AMERICA WITH A FOCUS ON DATA, RESEARCH, INSIGHTS AND ADVANCED ADVERTISING SOLUTIONS.

Program Service Accomplishments

Program 1
Expenses: $686,119 Revenue: $8,340

LAMAC HAS BEEN SUCCESSFUL IN ASSISTING MEMBERS WITH FUNDING A SERIES OF JOINT INDUSTRY RESEARCH INITIATIVES. LAMAC DEVELOPED A COMMUNICATIONS PROGRAM TO DISSEMINATE THIS INFORMATION VIA SEMINARS...

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LAMAC HAS BEEN SUCCESSFUL IN ASSISTING MEMBERS WITH FUNDING A SERIES OF JOINT INDUSTRY RESEARCH INITIATIVES. LAMAC DEVELOPED A COMMUNICATIONS PROGRAM TO DISSEMINATE THIS INFORMATION VIA SEMINARS, WORKSHOPS, AND NEWSLETTERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $439,887
Program Service Revenue $0
Investment Income $8,340
Other Revenue $0
TOTAL REVENUE $448,227

Expense Breakdown

Grants Paid $0
Salaries & Benefits $657,279
Fundraising Expenses $0
Program Expenses $686,119
Other Expenses $125,371
TOTAL EXPENSES $782,650

Year-over-Year Comparison

2023 2022 Change
Revenue $448,227 $740,072 -0.4%
Expenses $782,650 $765,745 +0.0%
Net Income $-334,423 $-25,673 +12.0%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
7
Independent Members
7
Employees
3
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
2
$120,000
Total Directors
8
$120,000
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ENRIQUE CUSCO DIRECTOR 1.00
Director
$0 $0 $0
FERNANDO MEDIN DIRECTOR 1.00
Director
$0 $0 $0
EDUARDO RUIZ SECRETARY, DIRECTOR 1.00
Officer Director
$0 $0 $0
GUS O'BRIEN DIRECTOR 1.00
Director
$0 $0 $0
HECTOR COSTA DIRECTOR 1.00
Director
$0 $0 $0
ENRIQUE R MARTINEZ CHAIRMAN, PRESIDENT 30.00
Officer Director
$120,000 $0 $120,000
JOHN ROSSITER DIRECTOR 1.00
Director
$0 $0 $0
JESUS BARON DIRECTOR 1.00
Director
$0 $0 $0
FRIDA ALVAREZ DIRECTOR OF ANALYTICS & IN 40.00
Highest
$177,881 $0 $177,881
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2023 $448,227 $782,650 $266,876 $-334,423
2022 $740,072 $765,745 $444,655 $-25,673
2021 $297,844 $719,028 $540,728 $-421,184
2020 $1,486,993 $1,503,845 $962,936 $-16,852
2019 $1,571,554 $1,854,857 $1,165,552 $-283,303
2018 $1,476,437 $1,776,961 $1,264,171 $-300,524
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