LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL INC (EIN 431989548) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2003

Legal Domicile

Principal Officer

ENRIQUE R MARTINEZ

Phone

7862287227

Tax Period

2023-01-01 to 2023-12-31

LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL INC, founded in 2003, is a small nonprofit that reported $448K in total revenue in fiscal year 2023. Revenue fell 39% from the prior year — a significant decline worth monitoring. Expenses of $783K exceeded revenue, resulting in a 75% operating deficit.

Mission

THE PRIMARY MISSION OF LAMAC IS TO GENERATE RESEARCH INFORMATION AND INSIGHTS THAT WILL ASSIST ADVERTISERS AND THEIR RESPECTIVE ADVERTISING AGENCIES TO BETTER UNDERSTAND THE BENEFITS OF ADVERTISING IN CABLE TELEVISION. WE ADDITIONALLY ASSIST OUR 35 MEMBERS NETWORKS IN TRACKING THE OVERALL ADVERTISING INVESTMENT. THIS INFORMATION IS USED TO EVALUATE THE PERFORMANCE OF THE MEMBERSHIP GROUP.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $439,887

Program Service Revenue $0

Investment Income $8,340

Other Revenue $0

TOTAL REVENUE $448,227

Expense Breakdown

Grants Paid $0

Salaries & Benefits $657,279

Fundraising Expenses $0

Program Expenses $686,119

Other Expenses $125,371

TOTAL EXPENSES $782,650

Year-over-Year Comparison

	2023	2022	Change
Revenue	$448,227	$740,072	-0.4%
Expenses	$782,650	$765,745	+0.0%
Net Income	$-334,423	$-25,673	+12.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$120,000

Total Directors

$120,000

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ENRIQUE CUSCO	DIRECTOR	1.00	Director	$0	$0	$0
FERNANDO MEDIN	DIRECTOR	1.00	Director	$0	$0	$0
EDUARDO RUIZ	SECRETARY, DIRECTOR	1.00	Officer Director	$0	$0	$0
GUS O'BRIEN	DIRECTOR	1.00	Director	$0	$0	$0
HECTOR COSTA	DIRECTOR	1.00	Director	$0	$0	$0
ENRIQUE R MARTINEZ	CHAIRMAN, PRESIDENT	30.00	Officer Director	$120,000	$0	$120,000
JOHN ROSSITER	DIRECTOR	1.00	Director	$0	$0	$0
JESUS BARON	DIRECTOR	1.00	Director	$0	$0	$0
FRIDA ALVAREZ	DIRECTOR OF ANALYTICS & IN	40.00	Highest	$177,881	$0	$177,881

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2023	$448,227	$782,650	$266,876	$-334,423
2022	$740,072	$765,745	$444,655	$-25,673
2021	$297,844	$719,028	$540,728	$-421,184
2020	$1,486,993	$1,503,845	$962,936	$-16,852
2019	$1,571,554	$1,854,857	$1,165,552	$-283,303
2018	$1,476,437	$1,776,961	$1,264,171	$-300,524

LATIN AMERICAN MULTICHANNEL ADVERTISING COUNCIL INC