NATIONAL WWI MUSEUM AND MEMORIAL F/K/A LIBERTY MEMORIAL ASSOCIATION (EIN 436052673) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1919

Legal Domicile

Principal Officer

MATTHEW NAYLOR

Phone

8168888100

Tax Period

2023-01-01 to 2023-12-31

NATIONAL WWI MUSEUM AND MEMORIAL F/K/A LIBERTY MEMORIAL ASSOCIATION, founded in 1919, is a mid-sized nonprofit in the Arts, Culture & Humanities sector that reported $19.3M in total revenue in fiscal year 2023. Revenue surged 82% from the prior year, signaling strong growth momentum. The organization ran a surplus of $9.1M, a strong 47% operating margin.

Mission

THE NATIONAL WWI MUSEUM AND MEMORIAL (MUSEUM AND MEMORIAL) IS AMERICA'S LEADING INSTITUTION DEDICATED TO REMEMBERING, INTERPRETING, AND UNDERSTANDING THE GREAT WAR AND ITS ENDURING IMPACT ON THE GLOBAL COMMUNITY. THE MUSEUM AND MEMORIAL FULFILLS THIS MISSION BY: - ESTABLISHING THE MUSEUM AND MEMORIAL AS THE FOREMOST INTERPRETER AND RESOURCE FOR INSIGHT INTO THE GREAT WAR AND ITS ENDURING IMPACT- PROVIDING FIRST-CLASS VISITOR AND VIRTUAL EXPERIENCE, AND DELIVERING INCREASINGLY ENGAGING AND ACCESSIBLE ACTIVITIES AND EXPERIENCES TO DIVERSE AUDIENCES; DEVELOPING AND ENRICHING PHILANTHROPIC RELATIONSHIPS AND PROGRAMS NECESSARY TO ENSURE LONG-TERM SUSTAINABILITY- ESTABLISHING THE MUSEUM AND MEMORIAL AS A 'MUST-SEE' DESTINATION, AND SOURCE OF CIVIC PRIDE, AND - ENGAGING AND INSPIRING KEY CONSTITUENTS TO CONTRIBUTE TO THE EXCELLENCE OF THE NATIONAL WWI MUSEUM AND MEMORIAL.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $14,117,438

Program Service Revenue $4,325,738

Investment Income $610,930

Other Revenue $229,660

TOTAL REVENUE $19,283,766

Expense Breakdown

Grants Paid $0

Salaries & Benefits $4,464,778

Fundraising Expenses $782,136

Program Expenses $8,068,199

Other Expenses $5,730,171

TOTAL EXPENSES $10,194,949

Year-over-Year Comparison

	2023	2022	Change
Revenue	$19,283,766	$10,608,562	+0.8%
Expenses	$10,194,949	$9,781,307	+0.0%
Net Income	$9,088,817	$827,255	+10.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✓ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$458,599

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MARTY NEVSHEMAL	CHAIR/BOARD MEMBER	3.00	Officer Director	$0	$0	$0
THOMAS F WHITTAKER	VICE CHAIR/BOARD MEMBER	2.00	Officer Director	$0	$0	$0
RAM SHANKAR	TREASURER/BOARD MEMBER	2.00	Officer Director	$0	$0	$0
MARY JANE JUDY	SECRETARY/BOARD MEMBER	2.00	Officer Director	$0	$0	$0
KATIE BRISCOE	BOARD MEMBER	1.00	Director	$0	$0	$0
ANDREW DEISTER	BOARD MEMBER	1.00	Director	$0	$0	$0
BETH HADEN	BOARD MEMBER	1.00	Director	$0	$0	$0
KATRINA HENKE	BOARD MEMBER	1.00	Director	$0	$0	$0
CHRIS HERNANDEZ	BOARD MEMBER	1.00	Director	$0	$0	$0
DALE F KLOSE	BOARD MEMBER	1.00	Director	$0	$0	$0
ELAINE DRODGE KOCH	BOARD MEMBER	1.00	Director	$0	$0	$0
THERESA KOSTRZEWA	BOARD MEMBER	1.00	Director	$0	$0	$0
COURTNEY KOUNKEL	BOARD MEMBER	1.00	Director	$0	$0	$0
JOSH MAXFIELD	BOARD MEMBER	1.00	Director	$0	$0	$0
MARNY SHERMAN	BOARD MEMBER	1.00	Director	$0	$0	$0
J STANTON THOMPSON	BOARD MEMBER	1.00	Director	$0	$0	$0
JOHN THOMSON	BOARD MEMBER	1.00	Director	$0	$0	$0
RICHARD B YOUNG JR	BOARD MEMBER	1.00	Director	$0	$0	$0
MATTHEW C NAYLOR	PRESIDENT/CEO	40.00	Officer	$435,010	$23,589	$458,599
R MARK GUNTER	VICE PRESIDENT FINANCE	40.00	Highest	$113,857	$17,711	$131,568
TED PLACE	VICE PRESIDENT DEVELOPMENT	40.00	Highest	$161,406	$20,622	$182,028
PAIGE D GAMMON	VICE PRESIDENT CORPORATE ENGAGEMENT	40.00	Highest	$121,636	$8,449	$130,085
CHRIS T WYCHE	VICE PRESIDENT FACILITIES & TECHNOLOGY	40.00	Highest	$122,822	$18,307	$141,129
CHRIS WARREN	VICE PRESIDENT CURATORIAL AFFAIRS	40.00	Highest	$163,028	$10,164	$173,192

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$19,283,766	$10,194,949	$45,665,082	$9,088,817
2022	$10,608,562	$9,781,307	$36,123,322	$827,255
2021	$14,461,883	$10,179,836	$35,751,544	$4,282,047
2020	$14,925,261	$7,139,097	$31,923,843	$7,786,164
2019	$9,799,097	$9,131,965	$23,180,201	$667,132
2018	$10,068,164	$9,005,546	$22,049,884	$1,062,618

NATIONAL WWI MUSEUM AND MEMORIAL F/K/A LIBERTY MEMORIAL ASSOCIATION