WASHINGTON TOURISM ALLIANCE (EIN 450636440) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2011

Legal Domicile

Principal Officer

DAVID BLANDFORD

Phone

4254785350

Tax Period

2024-01-01 to 2024-12-31

WASHINGTON TOURISM ALLIANCE, founded in 2011, is a community nonprofit in the Community Improvement sector that reported $7.3M in total revenue in fiscal year 2024. Expenses of $8.1M exceeded revenue, resulting in a 11% operating deficit.

Mission

THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON (CONT'D SCHED O)TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $6,491,381

Program Service Revenue $277,250

Investment Income $32,024

Other Revenue $509,699

TOTAL REVENUE $7,310,354

Expense Breakdown

Grants Paid $1,814,022

Salaries & Benefits $1,328,927

Fundraising Expenses $0

Other Expenses $4,949,353

TOTAL EXPENSES $8,092,302

Year-over-Year Comparison

	2024	2023	Change
Revenue	$7,310,354	$6,808,972	+0.1%
Expenses	$8,092,302	$6,890,616	+0.2%
Net Income	$-781,948	$-81,644	+8.6%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$300,164

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
BRAD JONES	CHAIR	5.00	Officer Director	$0	$0	$0
CLIFF MYERS	VICE CHAIR	5.00	Officer Director	$0	$0	$0
JULIE EISENHAUER	TREASURER	5.00	Officer Director	$0	$0	$0
ELIZABETH MCGREE	SECRETARY	5.00	Officer Director	$0	$0	$0
RON PECK	PAST CHAIR	1.00	Officer Director	$0	$0	$0
BRIDGET BAETH	DIRECTOR	1.00	Director	$0	$0	$0
GARY BALLEW	DIRECTOR	1.00	Director	$0	$0	$0
KRISTA BENTLEY	DIRECTOR	1.00	Director	$0	$0	$0
HEATHER BRADSHAW	DIRECTOR	1.00	Director	$0	$0	$0
TROY CAMPBELL	DIRECTOR	1.00	Director	$0	$0	$0
MEGAN CHING	DIRECTOR	1.00	Director	$0	$0	$0
TOMMY FARRIS	DIRECTOR	1.00	Director	$0	$0	$0
GUY GLAESER	DIRECTOR	1.00	Director	$0	$0	$0
DIPRA JHA	DIRECTOR	1.00	Director	$0	$0	$0
ROSE NOBLE	DIRECTOR	1.00	Director	$0	$0	$0
ANNETTE PITTS	DIRECTOR	1.00	Director	$0	$0	$0
KATJA SPITZ	DIRECTOR	1.00	Director	$0	$0	$0
TERESA TAYLOR	DIRECTOR	1.00	Director	$0	$0	$0
SKIP THOMPSON	DIRECTOR THRU 11/24	1.00	Director	$0	$0	$0
LESLIE WOMACK	DIRECTOR	1.00	Director	$0	$0	$0
DAVID BLANDFORD	EXECUTIVE DIRECTOR/CEO	40.00	Officer	$273,844	$26,320	$300,164
MARIANNE GRAFF	SENIOR CONTENT MANAGER	40.00	Highest	$102,823	$15,030	$117,853
MIKE MOE	DIR. OF TOURISM & STRAT. PARTERSHIP	40.00	Highest	$134,500	$17,959	$152,459
MICHELLE MCKENZIE	DIRECTOR OF MARKETING	40.00	Highest	$141,135	$19,615	$160,750

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$7,310,354	$8,092,302	$2,781,008	$-781,948
2023	$6,808,972	$6,890,616	$3,474,680	$-81,644
2022	$8,500,672	$9,136,590	$3,430,467	$-635,918
2021	$5,068,269	$3,673,879	$3,846,718	$1,394,390
2020	$1,841,365	$1,123,005	$2,270,038	$718,360
2019	$1,979,273	$548,377	$1,743,238	$1,430,896
2018	$343,007	$384,183	$207,598	$-41,176

WASHINGTON TOURISM ALLIANCE