The Representation Project (EIN 451611066) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2011

Legal Domicile

Phone

4152334060

Tax Period

2024-04-01 to 2025-03-31

The Representation Project, founded in 2011, is a community nonprofit in the Civil Rights & Advocacy sector that reported $1.2M in total revenue in fiscal year 2024. Revenue decreased 17% compared to the prior year. Expenses of $1.7M exceeded revenue, resulting in a 41% operating deficit.

Mission

The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,264,488

Program Service Revenue $78,939

Investment Income $199

Other Revenue $-103,646

TOTAL REVENUE $1,239,980

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,110,736

Fundraising Expenses $127,306

Program Expenses $1,534,687

Other Expenses $637,472

TOTAL EXPENSES $1,748,208

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,239,980	$1,488,707	-0.2%
Expenses	$1,748,208	$1,477,240	+0.2%
Net Income	$-508,228	$11,467	-45.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$560,962

Total Directors

$161,250

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Joanna Rees	Co-Chair	2.00	Officer Director	$0	$0	$0
Brenda Robinson	Co-Chair	2.00	Officer Director	$0	$0	$0
Mollie Ricker	Treasurer	1.00	Officer Director	$0	$0	$0
Kat Gordon	Secretary	1.00	Officer Director	$0	$0	$0
Susan Boster	Board Member	1.00	Director	$0	$0	$0
Brian Brokaw	Board Member	1.00	Director	$0	$0	$0
Anna Malaika Tubbs	Board Member	1.00	Director	$0	$0	$0
Emily Liu Foy	Board Member	1.00	Director	$0	$0	$0
Jennifer Siebel Newsom	Founder & CCO	40.00	Officer Director	$161,250	$0	$161,250
Debra Garber	CFO & COO	40.00	Officer	$136,665	$0	$136,665
Camille Servan-Schreiber	Producer	40.00	Officer	$146,293	$0	$146,293
Caroline Heldman	Executive Director	40.00	Officer	$116,754	$0	$116,754

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,239,980	$1,748,208	$270,548	$-508,228
2025	$1,239,980	$1,748,208	$270,548	$-508,228
2024	$1,488,707	$1,477,240	$713,173	$11,467
2023	$1,254,139	$1,253,459	$661,120	$680
2022	$1,041,406	$1,486,630	$584,066	$-445,224
2021	$1,082,077	$1,303,040	$1,025,386	$-220,963
2020	$1,581,264	$1,384,518	$1,244,691	$196,746
2020	$1,581,264	$1,384,518	$1,244,691	$196,746
2019	$2,128,913	$2,041,079	$1,053,335	$87,834

The Representation Project