MOTHERS FOR AWARENESS AND PREVENTION OF DRUG ABUSE (MAPDA)

MAPDA HAS MADE SIGNIFICANT STRIDES IN RAISING AWARENESS AND PREVENTING DRUG ABUSE, PARTICULARLY FOCUSING ON OPIOID USE AND OVERDOSE DEATHS. OUR "THE GREATEST GIFT IS A CONVERSATION" CAMPAIGN HAS BEEN CENTRAL IN EDUCATING FAMILIES ABOUT THE IMPORTANCE OF DISCUSSING DRUG ABUSE, OPIOIDS, AND FENTANYL, AND GUIDING THEM TO USEFUL RESOURCES ON OUR WEBSITE. WE CONDUCTED MULTIPLE SUCCESSFUL AWARENESS CAMPAIGNS ACROSS COACHELLA VALLEY, CALIFORNIA; PARK CITY, UTAH; DURANGO, COLORADO; AND WASHINGTON, DC. IN MARCH 2024 WE COLLABORATED WITH A MARKETING AGENCY TO PERFORM A MULTIPLATFORM AD CAMPAIGN TARGETING COACHELLA VALLEY FAMILIES THROUGH SOCIAL MEDIA, STREAMING TV, YOUTUBE, AND DIGITAL ADS. THE CAMPAIGN REACHED 448,421 IMPRESSIONS IN MARCH 2024 ALONE, WITH CONTINUED PROMOTION OF "THE GREATEST GIFT" VIDEOS THROUGH THE FALL AND WINTER MONTHS. WE PARTNERED WITH KESQ NEWS CHANNEL 3 IN PALM SPRINGS FOR AD CAMPAIGNS ACROSS THEIR TV PROGRAMMING, WEBSITE, AND THEIR FENTANYL CRISIS CAMPAIGN THROUGHOUT 2024, WHICH HAS CONTINUED INTO 2025. WE DISTRIBUTED NALOXONE KITS FOR EMERGENCY OVERDOSE REVERSAL. THIS INITIATIVE HAS BEEN EXPANDED DUE TO ITS SUCCESS AND INCREASED REQUESTS FOR SUPPORT, WITH PLANS TO CONTINUE IN THE NEW YEAR WITH SUPPORT FROM GRANT FUNDS. WE HAVE PARTICIPATED IN MULTIPLE WEBINARS FOCUSED ON THE OPIOID EPIDEMIC TO FURTHER EDUCATE AND SPREAD AWARENESS. THESE INITIATIVES DEMONSTRATE MAPDA'S ONGOING COMMITMENT TO PREVENTION DRUG ABUSE, EDUCATION, AND THE SAVING OF LIVES THROUGH PROACTIVE COMMUNITY OUTREACH AND PARTNERSHIPS.