NORFOLK AREA VISITORS BUREAU (EIN 452099017) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2011

Legal Domicile

Principal Officer

TRACI JEFFREY

Phone

4023712932

Tax Period

2023-01-01 to 2023-12-31

NORFOLK AREA VISITORS BUREAU, founded in 2011, is a small nonprofit in the Community Improvement sector that reported $451K in total revenue in fiscal year 2023. Revenue grew 15% year-over-year, indicating healthy expansion.

Mission

THE SPECIFIC PURPOSE OF THE CORPORATION IS TO PROMOTE, ENCOURAGE, AND ATTRACT VISITORS TO COME TO THE NORFOLK AREA, AND TO USE THE TRAVEL AND TOURISM FACILITIES THEREIN.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $446,143

Program Service Revenue $0

Investment Income $0

Other Revenue $4,721

TOTAL REVENUE $450,864

Expense Breakdown

Grants Paid $131,725

Salaries & Benefits $193,591

Fundraising Expenses $0

Other Expenses $125,671

TOTAL EXPENSES $450,987

Year-over-Year Comparison

	2023	2022	Change
Revenue	$450,864	$392,279	+0.1%
Expenses	$450,987	$415,588	+0.1%
Net Income	$-123	$-23,309	-1.0%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$75,605

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TRACI JEFFREY	EXECUTIVE DI	40.00	Officer	$73,403	$2,202	$75,605
SUSAN BUSKOHL	BOARD MEMBER	N/A	Director	$0	$0	$0
MARY COLFACK	CHAIR/TREASU	N/A	Officer Director	$0	$0	$0
JANIE ENGELBY	BOARD MEMBER	N/A	Director	$0	$0	$0
CAMY REEVES	BOARD MEMBER	N/A	Director	$0	$0	$0
GENE WALKER	VICE CHAIR/S	N/A	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$450,864	$450,987	$129,765	$-123
2022	$392,279	$415,588	$130,819	$-23,309
2021	$352,047	$333,043	$157,860	$19,004
2020	$364,181	$350,552	$137,381	$13,629
2019	$391,647	$444,171	$124,039	$-52,524
2018	$437,127	$433,505	$174,925	$3,622

NORFOLK AREA VISITORS BUREAU