CORONADO TOURISM IMPROVEMENT DISTRICT DBA DISCOVER CORONADO

EIN: 452285915 Community Improvement

CORONADO, CA

Total Revenue
$1,893,408
Total Expenses
$2,118,335
Total Assets
$2,177,695
Net Assets
$1,923,953
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2011
Legal Domicile
CA
Principal Officer
TODD LITTLE
Phone
6193195174
Tax Period
2024-07-01 to 2025-06-30

CORONADO TOURISM IMPROVEMENT DISTRICT DBA DISCOVER CORONADO, founded in 2011, is a community nonprofit in the Community Improvement sector that reported $1.9M in total revenue in fiscal year 2024. Expenses of $2.1M exceeded revenue, resulting in a 12% operating deficit.

Mission

TO EFFECTIVELY PROMOTE CORONADO AS A YEAR-ROUND DESTINATION TO VISITORS FROM ACROSS THE BRIDGE AND ACROSS THE COUNTRY, WHILE CONTRIBUTING TO THE VITALITY OF THE COMMUNITY.

Program Service Accomplishments

Program 1

MARKET THE MANY ATTRIBUTES OF CORONADO TO INCREASE THE NUMBER OF OVERNIGHT GUESTS IN OUR HOTELS AND IMPACT THE REVENUE OF BUSINESSES THAT DEPEND ON TOURISM.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $1,906,150
Investment Income $3,768
Other Revenue $-16,510
TOTAL REVENUE $1,893,408

Expense Breakdown

Grants Paid $0
Salaries & Benefits $387,502
Fundraising Expenses $0
Other Expenses $1,730,833
TOTAL EXPENSES $2,118,335

Year-over-Year Comparison

2024 2023 Change
Revenue $1,893,408 $1,992,878 0.0%
Expenses $2,118,335 $1,848,805 +0.1%
Net Income $-224,927 $144,073 -2.6%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Governance

Voting Members
9
Independent Members
9
Employees
N/A
Volunteers
N/A

Governance Policies

✓ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
⚠ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$0
Total Directors
11
$125,000
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CLAUDIA LUDLOW CHAIR & TREASURER 0.50
Officer Director
$0 $0 $0
EDDIE WARNER BOARD MEMBER 0.50
Director
$0 $0 $0
KATE BERRY BOARD MEMBER 0.50
Director
$0 $0 $0
RENA CLANCY SECRETARY 0.50
Officer Director
$0 $0 $0
JONATHAN LITVACK BOARD MEMBER 0.50
Officer Director
$0 $0 $0
DAVID SPATAFORE BOARD MEMBER 0.50
Director
$0 $0 $0
HAROLD RAPOZA JR BOARD MEMBER 0.50
Officer Director
$0 $0 $0
COLLEEN CALVALIERI BOARD MEMBER 0.50
Director
$0 $0 $0
CHRISTINE STOKES BOARD MEMBER 0.05
Director
$0 $0 $0
TODD LITTLE EXECUTIVE DIRECTOR 40.00
Director
$125,000 $0 $125,000
MARCO TABET VICE CHAIR 0.05
Director
$0 $0 $0
DANIELLE ROSSETTO DIRECTOR OF SALES 40.00
Highest
$110,673 $0 $110,673
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,893,408 $2,118,335 $2,177,695 $-224,927
2024 $1,992,878 $1,848,805 $2,202,900 $144,073
2023 $2,114,067 $1,903,917 $2,014,681 $210,150
2022 $1,818,212 $1,050,399 $1,731,776 $767,813
2021 $863,985 $571,984 $964,793 $292,001
2020 $986,547 $994,331 $612,680 $-7,784
2019 $1,431,963 $1,289,883 $679,264 $142,080
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