VISIT MASON CITY INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2011

Legal Domicile

Principal Officer

LINDSEY JAMES

Phone

6414221663

Tax Period

2024-10-01 to 2025-09-30

VISIT MASON CITY INC, founded in 2011, is a small nonprofit in the Community Improvement sector that reported $301K in total revenue in fiscal year 2024. Revenue fell 45% from the prior year — a significant decline worth monitoring. Expenses of $470K exceeded revenue, resulting in a 56% operating deficit.

Mission

ENHANCE THE ECONOMY OF MASON CITY AND PROMOTE THE NORTH IOWA AREA AS A DESTINATION FOR OVERNIGHT VISITORS.

Program Service Accomplishments

Program 1

Expenses: $344,697

PROMOTION OF TOURISM IN AND AROUND MASON CITY, IOWA BY RECRUITING TRADE SHOWS, CONVENTIONS, SPORTS EVENTS, TOURNAMENTS AND LEISURE TRAVELERS TO THE AREA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $283,593

Program Service Revenue $10,670

Investment Income $-24,129

Other Revenue $30,708

TOTAL REVENUE $300,842

Expense Breakdown

Grants Paid $10,460

Salaries & Benefits $220,511

Fundraising Expenses $0

Program Expenses $344,697

Other Expenses $238,963

TOTAL EXPENSES $469,934

Year-over-Year Comparison

	2024	2023	Change
Revenue	$300,842	$546,957	-0.4%
Expenses	$469,934	$511,368	-0.1%
Net Income	$-169,092	$35,589	-5.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TYLER ANDERSON	DIRECTOR	1.00	Director	$0	$0	$0
BLAIR BRODY	PRESIDENT	2.00	Officer Director	$0	$0	$0
ANDREW CLAUSEN	DIRECTOR	1.00	Director	$0	$0	$0
MATT CURTIS	VICE PRES- T	2.00	Officer Director	$0	$0	$0
BLL DANIELS	DIRECTOR	1.00	Director	$0	$0	$0
DALTON HAMM	DIRECTOR	1.00	Director	$0	$0	$0
MARY HOLMES	SECRETARY	2.00	Officer Director	$0	$0	$0
MICHELLE MURRAY	DIRECTOR	1.00	Director	$0	$0	$0
ANN PAPOUCHIS	DIRECTOR	1.00	Director	$0	$0	$0
DAVID SIMS	DIRECTOR	1.00	Director	$0	$0	$0
WILL SYMONDS	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$300,842	$469,934	$328,527	$-169,092
2024	No data	No data	No data	No data
2023	$537,195	$483,066	$464,788	$54,129
2022	$399,026	$391,429	$410,596	$7,597
2021	$303,948	$268,539	$409,151	$35,409
2020	$391,869	$285,023	$363,830	$106,846
2019	$453,241	$439,565	$257,908	$13,676
2018	$462,343	$468,501	$243,249	$-6,158