BACKCOUNTRY DISCOVERY ROUTES

ROUTES CREATION AND MANAGEMENT IN 2024 THE BDR ORGANIZATION ACHIEVED SIGNIFICANT MILESTONES IN ROUTE CREATION AND MANAGEMENT. OUR MOST NOTABLE ACCOMPLISHMENT WAS THE DEVELOPMENT OF OUR 13TH ROUTE, THE NORTHERN CALIFORNIA BDR (CABDR-NORTH). THIS PROJECT ENTAILED THE CREATION OF A COMPREHENSIVE WATERPROOF MAP, PRODUCTION OF A FEATURE-LENGTH DOCUMENTARY FILM, A NATIONWIDE FILM TOUR AND COMPLETE TRAVEL RESOURCES ONLINE. FURTHERMORE, BDR EXPANDED ITS PORTFOLIO WITH THE CREATION OF TWO SHORTER, BDR-STYLE LOOP ROUTES: THE CHATTAHOOCHEE, GEORGIA BDR-X AND THE BIG BEND, TEXAS, BDR-X. THESE ROUTES OFFER SIMILAR RESOURCES TO OUR MAIN NORTHERN CALIFORNIA ROUTE, ENHANCING THE DIVERSITY OF OPTIONS FOR ADVENTURE-SEEKING RIDERS.IN OUR COMMITMENT TO SERVING THE RIDING COMMUNITY, BDR CONTINUED TO ADMINISTER 18 SEPARATE FACEBOOK GROUP PAGES, ENSURING RIDERS HAVE ACCESS TO UP-TO-DATE INFORMATION AND A PLATFORM TO CONNECT WITH FELLOW ENTHUSIASTS AND ASK ROUTE-RELATED QUESTIONS.ALL TOTAL THE ORGANIZATION MANAGES 18 ROUTES, INCLUDING COMPLETE TRAVEL RESOURCES, GPS TRACKS, ROUTE UPDATES, ROUTE COMMUNICATIONS, AND OTHER RIDER INFORMATION ACCESSIBLE ON OUR WEBSITE, WWW.RIDEBDR.COM.TO STRENGTHEN OUR ROUTE DEVELOPMENT AND MANAGEMENT EFFORTS, BDR HAS BROUGHT ON CO-FOUNDER BRYCE STEVENS AS A PART-TIME ROUTES DEVELOPMENT DIRECTOR. IN THIS ROLE, BRYCE LEADS STRATEGIC EXPANSION AND PLANNING INITIATIVES AS BDR WORKS TO INCREASE THE NUMBER OF ROUTES AVAILABLE TO THE MOTORCYCLE COMMUNITY EACH YEAR. THIS ADDITION ENHANCES OUR ABILITY TO SCOUT, DESIGN, AND MANAGE HIGH-QUALITY ADVENTURE ROUTES, ENSURING THAT RIDERS HAVE EVEN MORE OPPORTUNITIES TO EXPLORE THE BACKCOUNTRY.

COMMUNITY OUTREACH, BDR MAPS PRODUCTION AND STORE BDR REMAINED COMMITTED TO COMMUNITY OUTREACH, ENGAGING WITH NATIONAL ADVENTURE MOTORCYCLE EVENTS AND RALLIES, AND SUPPORTING LOCAL ADV CLUBS AND GROUPS. WE PROVIDED GIVEAWAYS, FREE EDUCATIONAL MATERIALS, AND MULTIMEDIA PRESENTATIONS TO PROMOTE SAFE AND RESPONSIBLE TRAVEL IN THE BACKCOUNTRY.THIS YEAR, BDR TOOK OVER THE PRODUCTION OF BDR MAPS FROM BUTLER MAPS. IN THE PAST, BDR PROVIDED THE INTELLECTUAL PROPERTY WHILE BUTLER MAPS HANDLED PRODUCTION, PRINTING, AND RETAINED THE PROFITS. AS OF 2024, BDR HAS TRANSITIONED TO BEING THE SOLE PUBLISHER OF ITS MAPS. THIS SHIFT HAS ALLOWED BDR TO STREAMLINE AND ENHANCE MAP DESIGN, OFFERING MORE VALUE, BETTER RESOURCES, AND AN IMPROVED PRODUCT FOR THE BDR COMMUNITY. ADDITIONALLY, BY RETAINING ALL PROFITS FROM MAP SALES, BDR CAN REINVEST MORE RESOURCES INTO DEVELOPING NEW ROUTES AND EXPANDING OPPORTUNITIES FOR ADVENTURE RIDERS.ADDITIONALLY, OUR ONLINE STORE CONTINUED TO OFFER A WIDE RANGE OF PRODUCTS AND RESOURCES TO SUPPORT ADVENTURE RIDERS.