Promising Pages Inc

EIN: 452540702 501(c)(3)

Charlotte, NC

Total Revenue
$1,199,100
Total Expenses
$1,077,687
Total Assets
$475,531
Net Assets
$465,445
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2011
Legal Domicile
NC
Principal Officer
Amy Murphy Curlis
Phone
7043991934
Tax Period
2024-07-01 to 2025-06-30

Promising Pages Inc, founded in 2011, is a community nonprofit that reported $1.2M in total revenue in fiscal year 2024. Revenue grew 16% year-over-year, indicating healthy expansion. Expenses of $1.1M left a modest 10% surplus.

Mission

Promising Pages is The Charlotte Area Book Bank! Our mission is to collect new and donated books and share them with children living in the Charlotte Area Book Desert: those with few, if any, books at home. We work to create a culture of book sharing and ownership. We envision a world where all children have home libraries of self-selected books, can see themselves reflected in the books they read, and have made reading a joyful habit for a lifetime.

Program Service Accomplishments

Program 1
Expenses: $961,497

During the 20242025 fiscal year, Promising Pages increased access to free, high-quality childrens books for children and families facing barriers to book ownership. The organization shared 265,134...

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During the 20242025 fiscal year, Promising Pages increased access to free, high-quality childrens books for children and families facing barriers to book ownership. The organization shared 265,134 books with 54,009 children and 197 community partners, reaching 27 zip codes across 13 counties and operating 32 Reading Resource Centers in community-based locations. Since its founding in 2012, Promising Pages has shared more than 2 million books, helping children build home libraries and positive attitudes towards books and reading.Promising Pages Book Access System ensures families can find free books where they live, play, and learn through multiple coordinated programs. Books on Break, an evidence-based summer reading program, provided 71,320 books through 23 free school book fairs, enabling 12,705 PreK5th grade students to choose five books each to take home for the summer. School partner surveys reported that 100% of participating schools observed increased excitement around reading, viewed the program as important in preventing summer learning loss, and had no alternative source of summer reading books for students.The Bookseed program partnered with affordable housing communities to help 1,365 children build self-selected home libraries of 25 free books, while expanding to six new communities for a total of 15 Bookseed sites. Promising Pages also strengthened community infrastructure by establishing 16 new Reading Resource Centers, expanding the total to 32, and connecting families to more than 20 literacy-focused organizations through on-site and digital resources. Through the Community Partner Program, Promising Pages provided $672,453 worth of free books, saving partner organizations significant program costs and enabling them to better serve children and families. The Feed the Body, Feed the Mind program reached 5,409 students by distributing 15,458 books alongside food through partnerships with five food pantry locations. Program delivery was supported by 4,862 volunteer hours, amplifying community investment and operational efficiency.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,203,300
Program Service Revenue $0
Investment Income $0
Other Revenue $-4,200
TOTAL REVENUE $1,199,100

Expense Breakdown

Grants Paid $0
Salaries & Benefits $276,657
Fundraising Expenses $46,067
Program Expenses $961,497
Other Expenses $801,030
TOTAL EXPENSES $1,077,687

Year-over-Year Comparison

2024 2023 Change
Revenue $1,199,100 $1,031,933 +0.2%
Expenses $1,077,687 $747,449 +0.4%
Net Income $121,413 $284,484 -0.6%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
13
Independent Members
13
Employees
6
Volunteers
938

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$59,664
Total Directors
13
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Kelly Cates Executive Dir. 40.00
Officer
$55,374 $4,290 $59,664
Nicole Arcodia Secretary 5.00
Officer Director
$0 $0 $0
Isaac Oyer Director 5.00
Director
$0 $0 $0
Amy Murphy Curlis Chairman 5.00
Officer Director
$0 $0 $0
Deanna Fayed Treasurer 5.00
Officer Director
$0 $0 $0
Carol Rego Director 5.00
Director
$0 $0 $0
Nepherterra Estrada Best Director 5.00
Director
$0 $0 $0
Raquel Tillman Director 5.00
Director
$0 $0 $0
Sally Holmes Director 5.00
Director
$0 $0 $0
Matthew Susong Past Chair 5.00
Director
$0 $0 $0
Ashley Durbin Director 5.00
Director
$0 $0 $0
Chris Turner Director 5.00
Director
$0 $0 $0
Marcy Neale Past Chair 5.00
Officer Director
$0 $0 $0
Maren McGrane Vice Chair 5.00
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,199,100 $1,077,687 $475,531 $121,413
2024 No data No data No data No data
2023 $909,239 $1,151,756 $71,201 $-242,517
2022 $1,031,595 $954,574 $302,065 $77,021
2021 $235,740 $266,385 $128,567 $-30,645
2020 $233,208 $220,082 $156,075 $13,126
2018 $219,388 $204,198 $142,176 $15,190
2017 $234,904 $182,448 $126,986 $52,456
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