BORN THIS WAY FOUNDATION

EIN: 452752227 501(c)(3) Philanthropy & Grantmaking

NEW YORK, NY

Total Revenue
$7,129,796
Total Expenses
$3,591,699
Total Assets
$9,611,826
Net Assets
$9,505,032
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2011
Legal Domicile
CA
Principal Officer
CYNTHIA GERMANOTTA
Phone
2126854300
Tax Period
2023-01-01 to 2023-12-31

BORN THIS WAY FOUNDATION, founded in 2011, is a community nonprofit in the Philanthropy & Grantmaking sector that reported $7.1M in total revenue in fiscal year 2023. Revenue surged 33% from the prior year, signaling strong growth momentum. The organization ran a surplus of $3.5M, a strong 50% operating margin.

Mission

BORN THIS WAY FOUNDATION EMPOWERS AND INSPIRES YOUNG PEOPLE TO BUILD A KINDER, BRAVER WORLD THAT SUPPORTS THEIR MENTAL HEALTH.

Program Service Accomplishments

Program 1
Expenses: $751,459 Revenue: $0

WE ENGAGE WITH YOUNG PEOPLE DIRECTLY THROUGH PROGRAMS LIKE CHANNEL KINDNESS AND #BEKIND365 THAT AMPLIFY THEIR STORIES, ELEVATE THEIR PERSPECTIVES, AND CELEBRATE THE KINDER, BRAVER WORLD THEY ARE...

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WE ENGAGE WITH YOUNG PEOPLE DIRECTLY THROUGH PROGRAMS LIKE CHANNEL KINDNESS AND #BEKIND365 THAT AMPLIFY THEIR STORIES, ELEVATE THEIR PERSPECTIVES, AND CELEBRATE THE KINDER, BRAVER WORLD THEY ARE ALREADY BUILDING. CHANNEL KINDNESS IS OUR DIGITAL PLATFORM PROVIDING A SAFE SPACE FOR YOUNG PEOPLE TO SHARE STORIES OF KINDNESS, RESILIENCE, AND COMMUNITY. THE PLATFORM OFFERS INTERACTIVE FEATURES, INCLUDING THE KINDNESS MAP, SHOWCASING GLOBAL ACTS OF KINDNESS TO INSPIRE YOUTH INVOLVEMENT AND FOSTER CONNECTION, AND TO SUPPORT AUTHORS AND CAUSES THROUGH ENGAGING STORIES. WE HOST FREE VIRTUAL CHANNEL KINDNESS STORYTELLERS CLUB WORKSHOPS, AIMED AT PROVIDING SUPPORTIVE, JOYFUL SPACES FOR YOUNG PEOPLE TO PRACTICE THE POWER OF WRITING THEIR OWN STORIES. WITH EACH STORY SHARED, ACTION TAKEN, AND (CONT'D ON PG. 41) KINDNESS PLEDGE MADE, WE'RE COLLECTIVELY SHAPING A WORLD THAT CELEBRATES EMPATHY AND RESILIENCE. AS OF 2023, CHANNEL KINDNESS HAD PUBLISHED NEARLY 2,000 STORIES FROM 54 COUNTRIES. ADDITIONALLY, THE PLATFORM HOSTED 15 STORYTELLERS CLUB WORKSHOPS ENGAGING 390 PARTICIPANTS. OVERALL, THERE WAS A 37% INCREASE IN SITE VISITS FROM 2022, REACHING OVER 195,000 PAGE VIEWS. #BEKIND365 IS A DIGITAL PLATFORM INSPIRING EVERYONE TO PRACTICE INTENTIONAL KINDNESS EVERY DAY, FOSTERING TRANSFORMATIONAL EXPERIENCES AND BUILDING A KINDER, BRAVER WORLD. THROUGH VARIOUS DIGITAL ACTIVATIONS, #BEKIND365 ENGAGES PARTICIPANTS AT EVERY LEVEL - CORPORATE, NONPROFIT, SCHOOL, AND INDIVIDUAL - INVITING EVERYONE TO INCORPORATE KINDNESS INTO THEIR DAILY LIVES FROM ANYWHERE, ANYTIME. THROUGH #BEKIND365, ANYONE CAN SEND UPLIFTING MESSAGES VIA THE GRATITUDE POSTAL SERVICE, EXPLORE 365+ CURATED KIND ACTS WITH THE KINDNESS GENERATOR, WITNESS THE RIPPLE EFFECT THROUGH THE KIND CONNECTOR, AND PLEDGE TO PRACTICE DAILY ACTS OF KINDNESS. #BEKIND365 LAUNCHED IN MARCH 2023 WITH MORE THAN 37,000 PARTICIPANTS ACROSS 111 COUNTRIES PLEDGING TO OVER 13,000,000 ACTS OF KINDNESS, UNDERSCORING THE PROFOUND CONNECTION BETWEEN KINDNESS AND MENTAL HEALTH, AS INDIVIDUALS WHO PRACTICE, RECEIVE, AND WITNESS KINDNESS OFTEN EXHIBIT BETTER MENTAL HEALTH INDICATORS.

Program 2
Expenses: $726,391 Revenue: $0

YOUNG PEOPLE RECOGNIZE MENTAL HEALTH AS A PRIORITY, BUT LACK ACCESS TO RESOURCES TO SUPPORT IT. OUR GRANTMAKING AND OTHER COMMUNITY SUPPORT EFFORTS HELP CLOSE THIS GAP BY FUNDING AND AMPLIFYING...

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YOUNG PEOPLE RECOGNIZE MENTAL HEALTH AS A PRIORITY, BUT LACK ACCESS TO RESOURCES TO SUPPORT IT. OUR GRANTMAKING AND OTHER COMMUNITY SUPPORT EFFORTS HELP CLOSE THIS GAP BY FUNDING AND AMPLIFYING COMMUNITY BASED ORGANIZATIONS THAT PROVIDE FREE AND ACCESSIBLE SERVICES THAT SUPPORT YOUTH WELLBEING. IN JUNE 2023, WE CONTINUED OUR PARTNERSHIP WITH CENTERLINK, THE COMMUNITY OF LGBTQ+ CENTERS. TOGETHER, WE DISPERSED $250K ACROSS MORE THAN 40 ORGANIZATIONS IN STATES WHERE THE WELLBEING OF LGBTQ+ YOUTH IS PARTICULARLY CHALLENGED. THESE GRANTS SUPPORTED SERVICES THAT ARE USED BY MORE THAN 24K YOUTH, INCLUDING MENTAL HEALTH RESOURCES, PRIDE PANTRIES, SAFETY MEASURES, AND MORE. ADDITIONALLY, WE TEAMED UP WITH OUR PARTNERS AT COTTON ON FOUNDATION TO BEGIN THE INTERNATIONAL EXPANSION OF OUR GRASSROOTS (CONT'D ON PG. 41)GRANTMAKING PROGRAM, THE KINDNESS IN COMMUNITY FUND. IN 2024, THE FUND WILL DEDICATE $3M TO SUPPORT 65 ORGANIZATIONS ACROSS 10 COUNTRIES. YOUNG PEOPLE DROVE THE PROCESS AT EACH STEP: FROM NOMINATIONS ALL THE WAY TO THE FINAL SELECTION. BY SUPPORTING INITIATIVES THAT OFFER CLINICAL SERVICES, HOUSING, CLOTHING, FOOD SECURITY, AND PROGRAMMING THAT FOSTERS COMMUNITY AND INCLUSION, WE ARE ADDRESSING THE IMMEDIATE AND LONG-TERM NEEDS OF YOUNG PEOPLE AROUND THE WORLD.

Program 3
Expenses: $673,413 Revenue: $0

BE THERE CERTIFICATE IS A FREE, INTERACTIVE COURSE DESIGNED TO ENHANCE MENTAL HEALTH LITERACY AND EQUIP YOUNG PEOPLE WITH THE SKILLS, KNOWLEDGE, AND CONFIDENCE TO SUPPORT SOMEONE STRUGGLING WITH...

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BE THERE CERTIFICATE IS A FREE, INTERACTIVE COURSE DESIGNED TO ENHANCE MENTAL HEALTH LITERACY AND EQUIP YOUNG PEOPLE WITH THE SKILLS, KNOWLEDGE, AND CONFIDENCE TO SUPPORT SOMEONE STRUGGLING WITH THEIR MENTAL HEALTH. DEVELOPED BY JACK.ORG IN PARTNERSHIP WITH BORN THIS WAY FOUNDATION, THIS SELF-PACED COURSE IS AVAILABLE IN ENGLISH, SPANISH, AND FRENCH, WITH TAILORED CONTENT FOR EACH LANGUAGE. THE BE THERE CERTIFICATE OFFERS AN INTUITIVE AND ACTIONABLE FRAMEWORK WHERE PARTICIPANTS LEARN HOW TO RECOGNIZE THE SIGNS SOMEONE IS STRUGGLING, UNDERSTAND THEIR ROLE IN PROVIDING SUPPORT, AND CONNECT THEM TO THE HELP THEY NEED AND DESERVE. BY THE END OF 2023, MORE THAN 35,000 INDIVIDUALS HAD EARNED THEIR CERTIFICATES, REFLECTING THEIR COMMITMENT TO DEEPENING THEIR UNDERSTANDING OF MENTAL HEALTH (CONT'D ON PG. 42)AND SUPPORTING OTHERS. EVALUATION DATA ALSO REVEALED IMPRESSIVE OUTCOMES FROM THOSE WHO HAVE EARNED THEIR CERTIFICATES, WITH 95% REPORTING IMPROVED ABILITY TO RECOGNIZE SIGNS OF MENTAL HEALTH STRUGGLES AND 96% FEELING MORE CONFIDENT IN PROVIDING SUPPORT.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $7,162,535
Program Service Revenue $0
Investment Income $-32,739
Other Revenue $0
TOTAL REVENUE $7,129,796

Expense Breakdown

Grants Paid $500,201
Salaries & Benefits $1,965,149
Fundraising Expenses $274,409
Program Expenses $2,763,167
Other Expenses $1,126,349
TOTAL EXPENSES $3,591,699

Year-over-Year Comparison

2023 2022 Change
Revenue $7,129,796 $5,342,823 +0.3%
Expenses $3,591,699 $4,912,613 -0.3%
Net Income $3,538,097 $430,210 +7.2%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Governance

Voting Members
6
Independent Members
5
Employees
17
Volunteers
5

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$408,406
Total Directors
6
$308,800
Key Employees
0
$0
Highest Compensated
4
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CYNTHIA GERMANOTTA PRESIDENT/DIRECTOR 40.00
Officer Director
$290,355 $18,445 $308,800
SEAN F CASSIDY DIRECTOR 5.00
Director
$0 $0 $0
STEFANI GERMANOTTA DIRECTOR 5.00
Director
$0 $0 $0
CHARLES B ORTNER DIRECTOR 1.00
Director
$0 $0 $0
ALEXANDER ROQUE SECRETARY/DIRECTOR 1.00
Officer Director
$0 $0 $0
TAMIKA L TREMAGLIO TREASURER/DIRECTOR 1.00
Officer Director
$0 $0 $0
MAYA ENISTA SMITH FORMER EXECUTIVE DIRECTOR(THRU 3/23) 40.00
Officer
$91,034 $8,572 $99,606
GARY A AIDE DIRECTOR OF PROGRAMS & IMPACT 40.00
Highest
$141,661 $13,144 $154,805
GETENESH M YILMA DIRECTOR OF CONTENT & BRAND 40.00
Highest
$143,928 $13,144 $157,072
RACHEL MARTIN COO DIRECTOR OF CAMPAIGNS (AS OF 5/23) 40.00
Highest
$142,338 $9,110 $151,448
SHADILLE ESTEPAN SENIOR MANAGER, COMMUNICATIONS 40.00
Highest
$100,037 $8,074 $108,111
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $7,129,796 $3,591,699 $9,611,826 $3,538,097
2022 $5,342,823 $4,912,613 $5,801,021 $430,210
2021 $3,549,153 $3,262,674 $6,093,510 $286,479
2020 $4,562,590 $2,701,532 $5,773,916 $1,861,058
2019 $3,609,947 $2,577,892 $4,081,219 $1,032,055
2018 $1,118,229 $1,646,807 $2,957,259 $-528,578
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