Los Angeles Tourism Marketing Dist… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2011

Legal Domicile

Principal Officer

JAVIER CANO

Phone

2132362388

Tax Period

2023-01-01 to 2023-12-31

Los Angeles Tourism Marketing District Corporation, founded in 2011, is a mid-sized nonprofit in the Community Improvement sector that reported $39.7M in total revenue in fiscal year 2023. Revenue surged 28% from the prior year, signaling strong growth momentum. The organization ran a surplus of $12.5M, a strong 32% operating margin.

Mission

THROUGH THE DEVELOPMENT AND OPERATION OF A TOURISM MARKETING DISTRICT (TMD), IMPLEMENT SALES & MARKETING PROMOTIONS TO INCREASE TOURISM TO LOS ANGELES AND ROOM NIGHTS TO TMD HOTELS.

Program Service Accomplishments

Program 1

THE SALES PROGRAMS ARE DESIGNED FOR THE BENEFIT OF LODGING BUSINESSES WITH FIFTY OR MORE ROOMS IN THE CITY OF LOS ANGELES. THESE PROGRAMS INCLUDE: DEVELOPMENT OF NEW BUSINESS FOR SELF-CONTAINED HOTEL MEETINGS AND CITY-WIDE CONVENTIONS, PRE AND POST MEETING SUPPORT TO SELF-CONTAINED GROUPS, STAFFING FOR GROUP MEETINGS AND CONVENTIONS, AND SALES AND SERVICES STAFF DEPLOYMENT TO SELL THE CITY OF LOS ANGELES.

Program 2

THE MARKETING PROGRAMS ARE DESIGNED TO INCREASE OCCUPANCY LEVELS AT LODGING BUSINESSES WITH FIFTY OR MORE ROOMS IN THE CITY OF LOS ANGELES. THESE PROGRAMS INCLUDE: CONSUMER AND TRADE ADVERTISING...

THE MARKETING PROGRAMS ARE DESIGNED TO INCREASE OCCUPANCY LEVELS AT LODGING BUSINESSES WITH FIFTY OR MORE ROOMS IN THE CITY OF LOS ANGELES. THESE PROGRAMS INCLUDE: CONSUMER AND TRADE ADVERTISING, REGIONAL MARKETING, GLOBAL BRANDING CAMPAIGNS, INCREASED MEDIA EXPOSURE, AND PROMOTIONAL PROGRAMS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $39,437,770

Program Service Revenue $98,076

Investment Income $205,365

Other Revenue $0

TOTAL REVENUE $39,741,211

Expense Breakdown

Grants Paid $500,000

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $26,707,074

TOTAL EXPENSES $27,207,074

Year-over-Year Comparison

	2023	2022	Change
Revenue	$39,741,211	$31,139,695	+0.3%
Expenses	$27,207,074	$23,949,475	+0.1%
Net Income	$12,534,137	$7,190,220	+0.7%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JAVIER CANO	CHAIRMAN	1.0	Officer Director	$0	$0	$0
GRANT COONLEY	SECRETARY OUTGOING JUNE 2023	0.25	Officer Director	$0	$0	$0
SCOTT MILLS	SECRETARY	0.25	Officer Director	$0	$0	$0
CARL SCHUSTER	TREASURER	0.5	Officer Director	$0	$0	$0
MARK BECCARRIA	INCOMING DIRECTOR 10/1/2023	0.25	Director	$0	$0	$0
MARK EBERWEIN	INCOMING DIRECTOR 10/1/2023	0.25	Director	$0	$0	$0
MARK GOLDRUP	INCOMING DIRECTOR 10/1/2023	0.25	Director	$0	$0	$0
JEFF HART	DIRECTOR OUTGOING APRIL 2023	0.25	Director	$0	$0	$0
DON JACINTO	INCOMING DIRECTOR 10/1/2023	0.25	Director	$0	$0	$0
BONNIE KIRIN-PEREZ	DIRECTOR	0.25	Director	$0	$0	$0
PETER KWONG	DIRECTOR	0.25	Director	$0	$0	$0
ALAN ROTHENBERG	DIRECTOR	0.25	Director	$0	$0	$0
ROBERT ROUTH	INCOMING DIRECTOR 10/1/2023	0.25	Director	$0	$0	$0
JEFF RUDOLPH	DIRECTOR	0.25	Director	$0	$0	$0
MICHAEL WILDING	DIRECTOR	0.25	Director	$0	$0	$0
JEFF ZARRINAMM	DIRECTOR	0.25	Director	$0	$0	$0
REGGIE DOMINIQUE	DIRECTOR OUTGOING DEC 2023	0.25	Director	$0	$0	$0
STEVE PASTOR	DIRECTOR OUTGOING JAN 2023	0.25	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$39,741,211	$27,207,074	$35,899,950	$12,534,137
2022	$31,139,695	$23,949,475	$26,573,985	$7,190,220
2021	$14,651,626	$18,537,571	$15,743,609	$-3,885,945
2020	$12,960,003	$9,242,668	$17,368,946	$3,717,335
2019	$28,267,150	$26,781,699	$13,651,611	$1,485,451
2018	$27,085,052	$26,038,778	$12,611,124	$1,046,274

Los Angeles Tourism Marketing District Corporation