Advance Redding

EIN: 453342288 501(c)(3) Community Improvement

Redding, CA

Total Revenue
$471,987
Total Expenses
$1,767,454
Total Assets
$1,919,494
Net Assets
$304,999
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2011
Phone
5307829484
Tax Period
2024-08-01 to 2025-07-31

Advance Redding, founded in 2011, is a small nonprofit in the Community Improvement sector that reported $472K in total revenue in fiscal year 2024. Revenue fell 67% from the prior year — a significant decline worth monitoring. Expenses of $1.8M exceeded revenue, resulting in a 274% operating deficit.

Mission

To advance economic growth, entertainment opportunities and cultural activities in the greater redding area through the maintenance, management and operation of the Redding convention center.

Program Service Accomplishments

Program 1
Expenses: $663,748

Advance Redding carried out general community programming and organizational support activities including marketing and promotion of community events, facilities management of the Redding Civic...

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Advance Redding carried out general community programming and organizational support activities including marketing and promotion of community events, facilities management of the Redding Civic Auditorium, technical production support, and community outreach. The organization also made charitable contributions totaling $8,000 to support community causes. Additionally, the McConnell Foundation awarded Advance Redding a grant of $6,242 in support of lighting improvements at the Civic Auditorium facility.

Program 2
Expenses: $251,564

During the fiscal year ended July 31, 2025, Advance Redding produced and managed 71 live events at the Redding Civic Auditorium, serving as the region's premier entertainment and community venue...

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During the fiscal year ended July 31, 2025, Advance Redding produced and managed 71 live events at the Redding Civic Auditorium, serving as the region's premier entertainment and community venue. Programming included national touring concerts (Alabama, Sam Hunt, Slightly Stoopid & Dirty Heads, Bonnie Raitt, Dwight Yoakam & The Mavericks, Aaron Lewis, Alison Krauss, Death Cab for Cutie, and others), comedy shows, theatrical productions, family events, trade shows, graduations, banquets, community gatherings, and local rentals. These events attracted thousands of attendees from across the North State region, contributing significantly to the cultural vitality and local economy of the greater Redding area.

Program 3
Expenses: $9,282

Advance Redding operated the River Rock Caf, a food and beverage concession located within the Redding Civic Auditorium. The caf provided food, beverage, and hospitality services to event attendees...

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Advance Redding operated the River Rock Caf, a food and beverage concession located within the Redding Civic Auditorium. The caf provided food, beverage, and hospitality services to event attendees throughout the fiscal year, enhancing the overall guest experience and supporting the organization's venue operations.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $26,306
Program Service Revenue $97,190
Investment Income $42,977
Other Revenue $305,514
TOTAL REVENUE $471,987

Expense Breakdown

Grants Paid $0
Salaries & Benefits $1,029,796
Fundraising Expenses $0
Program Expenses $924,594
Other Expenses $737,658
TOTAL EXPENSES $1,767,454

Year-over-Year Comparison

2024 2023 Change
Revenue $471,987 $1,429,912 -0.7%
Expenses $1,767,454 $1,854,917 0.0%
Net Income $-1,295,467 $-425,005 +2.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Governance

Voting Members
7
Independent Members
7
Employees
72
Volunteers
20

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$134,074
Total Directors
7
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Nathan Parmelee Marketing Director 40.00
$137,428 $14,594 $152,022
Julie Dyar General Manager 65.00
Officer
$126,658 $7,416 $134,074
Kris Vallotton President/Chair 1.00
Officer Director
$0 $0 $0
Charles Harper Secretary 1.00
Officer Director
$0 $0 $0
Andy Mason Board Member 1.00
Director
$0 $0 $0
Hope Seth Board Member 1.00
Director
$0 $0 $0
Dan Morrow Board Member 1.00
Director
$0 $0 $0
Deborah Chimenti Board Member 1.00
Director
$0 $0 $0
Eric Hiatt Treasurer 1.00
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $471,987 $1,767,454 $1,919,494 $-1,295,467
2024 $1,429,912 $1,854,917 $3,803,835 $-425,005
2023 $1,571,571 $1,596,791 $4,656,009 $-25,220
2022 $2,703,465 $1,678,218 $3,133,364 $1,025,247
2021 $1,642,422 $1,259,643 $1,835,974 $382,779
2021 $1,065,433 $1,259,643 $1,835,974 $-194,210
2020 $1,517,498 $1,517,226 $1,082,931 $272
2019 $1,573,038 $1,730,965 $1,217,518 $-157,927
2018 $1,963,155 $1,789,423 $1,224,759 $173,732
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