THE CUPCAKE GIRLS

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2012

Legal Domicile

Principal Officer

AMY-MARIE MERRELL

Phone

7028798195

Tax Period

2022-07-01 to 2023-06-30

THE CUPCAKE GIRLS, founded in 2012, is a small nonprofit in the Human Services sector that reported $891K in total revenue in fiscal year 2022. Revenue grew 15% year-over-year, indicating healthy expansion. Expenses of $1.2M exceeded revenue, resulting in a 34% operating deficit.

Program Service Accomplishments

Program 1

Expenses: $187,740 Revenue: $0

OUTREACH & EDUCATION PROGRAM: PROVIDING COMMUNITY EDUCATION ABOUT THE NUANCES BETWEEN SEX WORK AND SEX TRAFFICKING, THE OUTREACH AND COMMUNITY EDUCATION PROGRAM CULTIVATES PARTNERSHIPS AND TRAINING SESSIONS WITH FIRST RESPONDERS AND SEEKS TO IDENTIFY AND ENROLL THE MOST VULNERABLE PARTICIPANTS INTO OUR PROGRAMMING. OUTREACH ALSO INCORPORATES OUR FREE STORE ONCE PER MONTH, WHICH WELCOMES INDIVIDUALS INTO THE OFFICE SPACE TO ACCESS ITEMS SUCH AS HYGIENE KITS, HARM REDUCTION SUPPLIES, SEXUAL WELLNESS ITEMS INCLUDING EMERGENCY CONTRACEPTION, AND PERSONAL CARE ITEMS.

Program 2

Expenses: $216,442 Revenue: $0

RESOURCE REFERRAL PROGRAM: THROUGH OUR REFERRAL PROGRAM, WE CONNECT PARTICIPANTS TO OUR EXTENSIVE NETWORK OF OVER 200 VETTED, SAFE, AND INCLUSIVE COMMUNITY PARTNERS AND RESOURCES. THESE PARTNERS HAVE COMMITTED TO PROVIDING SERVICES PRO BONO OR AT REDUCED RATES FOR PARTICIPANTS WITH SPECIFIC GOALS. WE INITIATE SIGNED MEMORANDUMS OF UNDERSTANDING WITH PARTNERS THAT OUTLINE STANDARDS OF CARE AND CONFIDENTIALITY. OUR NETWORK INCLUDES DOCTORS, TAX PREPARERS, THERAPISTS, PARENT AND FAMILY RESOURCES, AND MUCH MORE. TYPICALLY, A PARTICIPANT WILL ENROLL IN THIS PROGRAM FOR 2-3 WEEKS.

Program 3

Expenses: $396,040 Revenue: $0

ADVOCACY PROGRAM: PARTICIPANTS WITH MORE SIGNIFICANT GOALS ARE ASSIGNED AN ADVOCATE AS PART OF OUR ADVOCACY PROGRAM. THESE ADVOCATES ASSIST PARTICIPANTS IN SETTING AND ACHIEVING S.M.A.R.T. GOALS...

ADVOCACY PROGRAM: PARTICIPANTS WITH MORE SIGNIFICANT GOALS ARE ASSIGNED AN ADVOCATE AS PART OF OUR ADVOCACY PROGRAM. THESE ADVOCATES ASSIST PARTICIPANTS IN SETTING AND ACHIEVING S.M.A.R.T. GOALS (SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT, TIME-BASED), CONNECTING THEM WITH OUR VETTED PARTNERS TO PROVIDE ADDITIONAL HOLISTIC CARE AND SUPPORT AS NEEDED. THE ADVOCACY PROGRAM ADDRESSES VARIOUS ISSUES SUCH AS DOMESTIC VIOLENCE, SEX TRAFFICKING, SUBSTANCE ABUSE, CAREER DEVELOPMENT, AND HOUSING. THE PROGRAM DURATION TYPICALLY RANGES FROM SIX TO NINE MONTHS, BUT WE REMAIN COMMITTED TO SUPPORTING PARTICIPANTS UNTIL THEY BECOME SELF-SUFFICIENT AND EXPERIENCE A MORE FULFILLING LIFE. WE DO NOT EXIT PARTICIPANTS FROM OUR PROGRAM UNLESS THEY MAKE THE DECISION TO MOVE ON.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2022)

Revenue Breakdown

Contributions & Grants $884,448

Program Service Revenue $0

Investment Income $0

Other Revenue $6,166

TOTAL REVENUE $890,614

Expense Breakdown

Grants Paid $92,955

Salaries & Benefits $680,471

Fundraising Expenses $253,336

Program Expenses $800,222

Other Expenses $418,253

TOTAL EXPENSES $1,191,679

Year-over-Year Comparison

	2022	2021	Change
Revenue	$890,614	$772,530	+0.2%
Expenses	$1,191,679	$882,282	+0.4%
Net Income	$-301,065	$-109,752	+1.7%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CHARLOTTE STOKELY	BOARD CHAIR	4.00	Officer Director	$0	$0	$0
DR MONIQUE MARTINEZ-QUIROS	VICE CHAIR	2.00	Director	$0	$0	$0
MELISSA SIMS	SECRETARY	2.00	Officer Director	$0	$0	$0
DR DOMINIQUE BURNS	TREASURER	2.00	Officer Director	$0	$0	$0
SHANNON ANDERSON	DIRECTOR	2.00	Director	$0	$0	$0
TRINA BROWN	DIRECTOR	2.00	Director	$0	$0	$0
JESSICA CASTILLO	DIRECTOR	2.00	Director	$0	$0	$0
JAYDA PARTLOW	DIRECTOR	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	No data	No data	No data	No data
2023	$890,614	$1,191,679	$467,469	$-301,065
2022	$772,530	$882,282	$530,708	$-109,752
2021	$1,097,721	$892,596	$641,326	$205,125
2020	$787,476	$685,518	$500,636	$101,958