POWERCA ACTION FKA MOBILIZE THE IMMIGRANT VOTE ACTION

- NARRATIVE:WE USE STRATEGIC COMMUNICATIONS, NARRATIVE, DIGITAL AND CULTURAL STRATEGIES TO CHANGE THE WAY YOUNG PEOPLE OF COLOR ARE VALUED AND POSITIONED AS LEADERS AND DECISION-MAKERS AND TO CHANGE THE WAY YOUNG PEOPLE EXPERIENCE POLITICS AND USE THEIR CIVIC POWER TO IMPROVE THEIR COMMUNITIES. WE ALSO WORK WITH ARTISTS AND COMMUNITIES OF CREATIVES, CREATING VISUALS AND IMAGES THAT CELEBRATE THE CULTURAL VALUE OF OUR COMMUNITIES.IN 2023 WE TRAINED 25+ YOUNG PEOPLE OF COLOR AS SPOKESPEOPLE AND EXPANDED MEDIA RELATIONSHIPS WITH LOCAL AND NATIONAL OUTLETS GENERATING OVER 20 MEDIA HITS. OUR MEDIA COVERAGE INCLUDED MAJOR OUTLETS WITH FEATURES AND OP-EDS IN THE MERCED COUNTY TIMES, MERCED SUN-STAR, THE FRESNO BEE, THE SAN FRANCISCO CHRONICLE, UNIVISION, AND RADIO BILINGUE, AMONG OTHERS. WE DEVELOPED RELEVANT YOUTH-FOCUSED CONTENT CENTERING VOTER EDUCATION, HOUSING JUSTICE, CLIMATE JUSTICE, AND PEOPLE OVER PROFIT. OUR DIGITAL ENGAGEMENT REACHED 1 MILLION+ UNIQUE SUPPORTERS ACROSS ALL DIGITAL CHANNELS. WE DEVELOPED 10 COMMUNICATIONS LEADS ACROSS OUR ALLIANCE OF YOUTH ORGANIZING PARTNERS TO BUILD SKILLS AND ADVANCE SHARED MESSAGING AND NARRATIVES. SPOKESPEOPLE AND LEADS WERE TRAINED IN NARRATIVE BUILDING, SPOKESPERSON PREP, SOCIAL MEDIA ANALYTICS, DIGITAL CONTENT CREATION, AND DIGITAL ORGANIZING. - MEMBERSHIP:OUR MEMBERSHIP PROGRAM BUILDS A POLITICAL HOME FOR YOUNG PEOPLE OF COLOR (16-34) THROUGH ORGANIZING, LEADERSHIP DEVELOPMENT, AND RELATIONSHIP BUILDING. THROUGHOUT 2023 WE ENGAGED OVER 1,000 MEMBERS STATEWIDE IN DIGITAL AND IN-PERSON ACTIONS. - FIELD:WE BUILD THE INFRASTRUCTURE, CAPACITY, AND VOTING POWER OF YOUNG PEOPLE OF COLOR THROUGH CIVIC ENGAGEMENT. WE HAVE BUILT A BASE OF SUPPORTERS WITH OVER 100,000 YOUNG VOTERS OF COLOR STATEWIDE. WITH OUR ALLIANCE NETWORK OF 10+ LOCAL GRASSROOTS YOUTH ORGANIZATIONS IN RURAL, URBAN AND SUBURBAN COMMUNITIES THROUGHOUT THE STATE WE ARE BUILDING POWER AMONG YOUNG PEOPLE OF COLOR ACROSS 20+ COUNTIES THROUGH YOUTH ORGANIZING, VOTER EDUCATION, AND MOBILIZATION. THROUGHOUT 2023 WE BUILT THE CAPACITY OF 10 YOUTH ORGANIZATIONS ORGANIZING AND BUILDING POWER IN PLACES LIKE THE CENTRAL VALLEY, INLAND CALIFORNIA, AND SOUTHEAST LOS ANGELES. POWERCA ACTION, ALONG WITH OUR ALLIANCE PARTNERS, ENGAGED AND MOBILIZED OVER 14,000 YOUNG VOTERS THROUGH PHONE AND DOOR-TO-DOOR. WE REACHED OVER 1M VOTERS DIGITALLY. - CAMPAIGNS:WE WORK WITH YOUNG PEOPLE (16-34) AND YOUTH ORGANIZING GROUPS TO STRENGTHEN THEIR ORGANIZING MUSCLE, YOUTH ENGAGEMENT, AND CULTURAL STRATEGY TO BUILD A SUSTAINED VOTING BASE WITH POWER TO MOBILIZE YOUNG VOTERS ACROSS CALIFORNIA. WE FACILITATE POWER CALIFORNIA ALLIANCE PARTNER ORGANIZATIONS ACROSS THE STATE TO MOBILIZE TENS OF THOUSANDS OF YOUNG VOTERS ANNUALLY, MAXIMIZING THE IMPACT AND EFFECTIVENESS OF OUR COMBINED EFFORTS TO ENGAGE AND MOBILIZE YOUNG VOTERS. WE BUILT YOUTH ORGANIZING CAPACITY IN REGIONS OF LOS ANGELES AND THE CENTRAL VALLEY, IN ORDER TO STRENGTHEN REGIONAL MUSCLE AND INFRASTRUCTURE NEEDED TO EXPAND CIVIC POWER FOR YOUNG PEOPLE IN AREAS WHERE LITTLE YOUTH ORGANIZING EXISTS. OUR ORGANIZING CAMPAIGNS ALIGNS OUR YOUTH ORGANIZING AROUND A YOUTH CENTERED BUDGET AGENDA AND ADVOCATES FOR HOUSING AND RENTAL PROTECTIONS. WE RAN LOCAL CENTRAL VALLEY CAMPAIGNS TO ADVOCATE FOR HOUSING RIGHTS AND YOUTH BUDGET DEMANDS. IN 2023 WE WON $2.25M FOR EVICTION PROTECTION PROGRAMS AND $3M TOWARD AN LGBTQ+ SHELTER IN FRESNO.WE LAUNCHED OUR FIRST LEGISLATIVE BILL PACKAGE IN 2023 THAT CENTERS HOUSING JUSTICE AS THE NUMBER ONE ISSUE FOR YOUNG BIPOC. OUR BILL PACKAGE INCLUDED: SB 567: HOMELESSNESS PREVENTION ACT, SB 555: STABLE AFFORDABLE HOUSING ACT, SCA 2: VOTE AT 17, AND ACA 10: CONSTITUTIONAL RIGHT TO HOUSING. BOTH SB 555 AND SB 567 PASSED, AND WE MADE SIGNIFICANT PROGRESS ON SCA 2 AND ACA 10.THROUGHOUT 2023 WE TRAINED OVER 500 YOUNG PEOPLE ACROSS CALIFORNIA. POWER ACADEMIES, YOUTH CONVENINGS, TRAININGS, WORKSHOPS, RALLIES, AND ACTIONS PROVIDE LEADERSHIP SPACES FOR YOUNG PEOPLE TO DEVELOP AND HONE SKILLS IN YOUTH ORGANIZING, RUNNING PHONE BANKS, CAMPAIGN STRATEGY, VOTER EDUCATION, POLITICAL EDUCATION, COMMUNICATIONS, CANVASSSING, AND VOTER EDUCATION AND OUTREACH.