MINNESOTA SEARCH ENGINE MARKETING ASSOCIATION LLC (EIN 454147353) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2011

Legal Domicile

Principal Officer

CARL TWITCHELL

Phone

6122279834

Tax Period

2019-01-01 to 2019-12-31

MINNESOTA SEARCH ENGINE MARKETING ASSOCIATION LLC, founded in 2011, is a small nonprofit that reported $140K in total revenue in fiscal year 2019. Expenses of $132K left a modest 6% surplus.

Mission

INTERNET MARKETING PROMOTE BETTER BUSINESS STANDARDS AND METHODS WITHIN THE INTERNET MARKETING INDUSTRY THROUGH SEMINARS, PUBLICATIONS AND KNOWLEDGE SHARING SESSIONS,

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2019)

Revenue Breakdown

Contributions & Grants $140,076

Program Service Revenue $0

Investment Income $8

Other Revenue $0

TOTAL REVENUE $140,084

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $131,535

TOTAL EXPENSES $131,535

Year-over-Year Comparison

	2019	2018	Change
Revenue	$140,084	$134,202	+0.0%
Expenses	$131,535	$140,032	-0.1%
Net Income	$8,549	$-5,830	-2.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CARI TWITCHELL	PRESIDENT	1.00	Director	$0	$0	$0
SETH EPSTEIN	TREASURER	1.00	Director	$0	$0	$0
KEVIN COTCH	SECRETARY	1.00	Director	$0	$0	$0
ABBY REIMER	BOARD MEMBER	1.00	Director	$0	$0	$0
BRANDI PALECHEK	BOARD MEMBER	1.00	Director	$0	$0	$0
BROOKE OSMUNDSON	BOARD MEMBER	1.00	Director	$0	$0	$0
ERIC CARLSON	BOARD MEMBER	1.00	Director	$0	$0	$0
JASON SEM	BOARD MEMBER	1.00	Director	$0	$0	$0
JOSH BRAATEN	BOARD MEMBER	1.00	Director	$0	$0	$0
MICAH PERZICHELLI	BOARD MEMBER	1.00	Director	$0	$0	$0
MICHAEL GUMBERT	BOARD MEMBER	N/A		$0	$0	$0
MICHELLE PETERSON	BOARD MEMBER	N/A		$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2019	$140,084	$131,535	No data	$8,549
2018	$134,202	$140,032	No data	$-5,830
2017	$136,518	$116,482	No data	$20,036

MINNESOTA SEARCH ENGINE MARKETING ASSOCIATION LLC