Eat Real Certified Inc

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2012

Legal Domicile

Principal Officer

Nora LaTorre

Phone

4156132277

Tax Period

2024-01-01 to 2024-12-31

Eat Real Certified Inc, founded in 2012, is a community nonprofit in the Public & Societal Benefit sector that reported $5.8M in total revenue in fiscal year 2024. Revenue surged 121% from the prior year, signaling strong growth momentum. The organization ran a surplus of $1.6M, a strong 27% operating margin.

Mission

We empower food service programs and school districts to make food delicious, nourishing, and responsible through our evidence-based certification program. We provide education and support that inspires students, schools, and communities to value real food.

Program Service Accomplishments

Program 1

Expenses: $3,365,015

In 2024, Eat Real exceeded all identified goals for our organization. We enrolled 12 school districts in our K-12 certification program, representing over 216,000 children. We debuted our program in six new states, proving that our model works on a national scale. We built a marketing team to scale our awareness efforts, improving perception of school food, awareness of Eat Real, and promoting the power of serving real food at home and at school. As a result, we created nearly 1.5 million brand impressions across social, email and web. And we supported nutrition standards legislation, seeing the bill we co-sponsored in California translate into the first-ever USDA standard regulation added sugar in school meals. This legislation expands our organization's impact to over 30 million children nationwide who will be provided with more nutritious, lower-sugar school meal options.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $5,808,284

Program Service Revenue $0

Investment Income $7,085

Other Revenue $0

TOTAL REVENUE $5,815,369

Expense Breakdown

Grants Paid $1,500,000

Salaries & Benefits $1,181,484

Fundraising Expenses $447,736

Program Expenses $3,365,015

Other Expenses $1,290,064

TOTAL EXPENSES $4,220,299

Year-over-Year Comparison

	2024	2023	Change
Revenue	$5,815,369	$2,630,999	+1.2%
Expenses	$4,220,299	$1,716,550	+1.5%
Net Income	$1,595,070	$914,449	+0.7%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$660,339

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Nora LaTorre	CEO	40.00	Officer	$325,000	$24,638	$349,638
Natalie Linden	COO	40.00	Officer	$200,000	$18,421	$218,421
Michael Barr	Fractional CFO	10.00	Officer	$92,280	$0	$92,280
Jordan Shlain	Chairman	2.00	Officer Director	$0	$0	$0
Andrew Dietz	Vice President	2.00	Officer Director	$0	$0	$0
Alan Glazer	Secretary	2.00	Officer Director	$0	$0	$0
Dorothy Kilroy	Treasurer	2.00	Officer Director	$0	$0	$0
Robert Lustig	CSO	2.00	Officer Director	$0	$0	$0
Meija Jacobs	Board Member	2.00	Director	$0	$0	$0
Sharad Khare	Board Member	2.00	Director	$0	$0	$0
Helene Kocher	Board Member	2.00	Director	$0	$0	$0
Raina Kumra	Board Member	2.00	Director	$0	$0	$0
Tesha McCord Poe	Board Member	2.00	Director	$0	$0	$0
Miguel Villareal	Board Member	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$5,815,369	$4,220,299	$3,168,105	$1,595,070
2023	$2,630,999	$1,716,550	$1,531,224	$914,449
2022	$980,324	$1,068,340	$567,092	$-88,016
2021	$1,054,101	$700,718	$629,787	$353,383
2020	$885,392	$767,289	$374,416	$118,103