Project Pinkd Inc

EIN: 455212995 501(c)(3) Diseases & Disorders

Omaha, NE

Total Revenue
$881,132
Total Expenses
$870,755
Total Assets
$470,115
Net Assets
$458,413
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2012
Legal Domicile
NE
Principal Officer
David Sturgeon
Phone
4029050691
Tax Period
2025-01-01 to 2025-12-31

Project Pinkd Inc, founded in 2012, is a small nonprofit in the Diseases & Disorders sector that reported $881K in total revenue in fiscal year 2025.

Mission

From the moment of diagnosis through end of life, Project Pink'd, INC. provides tools, resources, and a strong network to strengthen and renew the mind, body, and spirit of breast cancer survivors in Nebraska and Western Iowa.

Program Service Accomplishments

Program 1
Expenses: $415,546

Pink'd Helping Hand Program: Provides financial assistance with everyday necessities to underserved breast cancer survivors, within one year of treatment, including but not limited to, assistance...

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Pink'd Helping Hand Program: Provides financial assistance with everyday necessities to underserved breast cancer survivors, within one year of treatment, including but not limited to, assistance with rent or mortgage payments, medical expenses, insurance premiums, childcare expenses, gas or bus cards for transportation, grocery cards and thanksgiving meals (care to share program). The total number of survivors impacted through this program and its subprograms in 2025 was 1,169.

Program 2
Expenses: $193,443

Pink'd Comfort and Care Program: Helps survivors feel beautiful again and assists survivors with products that are often not covered by any insurance, including but not limited to, lymphedema...

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Pink'd Comfort and Care Program: Helps survivors feel beautiful again and assists survivors with products that are often not covered by any insurance, including but not limited to, lymphedema products, wigs/scarves/caps, healing hearts survivor kits, postmastectomy bras, surgical camisoles, and breast forms. The total number of survivors impacted through this program and its subprograms in 2025 were 1,779.

Program 3
Expenses: $107,469

Pink'd Renewal Program: Helps survivors move beyond their diagnosis and live their best life. We equip survivors with the tools to focus on emotional and physical wellbeing including, but not limited...

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Pink'd Renewal Program: Helps survivors move beyond their diagnosis and live their best life. We equip survivors with the tools to focus on emotional and physical wellbeing including, but not limited to, counseling sessions, complementary holistic programs, wellness programs (yoga, lymphedema, renewal retreat, nutrition classes, chef's table program), and survivor outreach. The total number of survivors impacted through this program and its subprograms in 2025 was 4,428.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $1,007,174
Program Service Revenue $0
Investment Income $8,752
Other Revenue $-134,794
TOTAL REVENUE $881,132

Expense Breakdown

Grants Paid $426,064
Salaries & Benefits $230,782
Fundraising Expenses $38,660
Program Expenses $716,458
Other Expenses $209,917
TOTAL EXPENSES $870,755

Year-over-Year Comparison

2025 2024 Change
Revenue $881,132 $833,284 +0.1%
Expenses $870,755 $785,099 +0.1%
Net Income $10,377 $48,185 -0.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
10
Independent Members
9
Employees
5
Volunteers
228

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$168,579
Total Directors
11
$168,579
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Shawn Garza Executive Dir. 41.00
Officer Director
$99,805 $0 $99,805
Malinda Jepsen Vice President 32.00
Officer Director
$68,774 $0 $68,774
David Sturgeon President 22.00
Officer Director
$0 $0 $0
Jen Williams Secretary 10.00
Officer Director
$0 $0 $0
Lisa Ferrer Treasurer 10.00
Officer Director
$0 $0 $0
Lori Buckley Director 10.00
Director
$0 $0 $0
Clay Hoberman Director 10.00
Director
$0 $0 $0
Jovan Johnson Director 10.00
Director
$0 $0 $0
Kelly Konen Director 10.00
Director
$0 $0 $0
Carrie Novotny-Buss Director 10.00
Director
$0 $0 $0
Julie Pabian Director 10.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $881,132 $870,755 $470,115 $10,377
2024 $833,284 $785,099 $458,624 $48,185
2023 $647,623 $813,661 $404,099 $-166,038
2022 $686,880 $605,373 $566,776 $81,507
2021 $677,573 $511,702 $496,367 $165,871
2020 $475,639 $303,422 $322,199 $172,217
2019 $496,869 $461,663 $149,236 $35,206
2018 $446,261 $465,583 $111,088 $-19,322
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